Communicating Purpose with John Higginson
Communicating Purpose with John Higginson
My name is John Higginson and I’m on a mission to revolutionise communications by focusing on the power of purpose. Each week I will interview a leading light in the communications world, getting insight into what it means to be in PR, why it is so important and - most importantly – why it is governed by purpose. Join me each week on my new podcast. Listen anywhere you get your podcasts and don’t forget to give it a review.
Author
Communicating Purpose with John Higginson
Category
Podcast website
Latest episode
Jun 8, 2026
Where to listen?
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Episodes
Beth Knight - Head of Social Sustainability, Lloyds Banking 18.12.2024 34:41
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Beth Knight, Head of Social Sustainability at Lloyds Banking. Beth is a recognised leader in social impact and sustainability, with over 15 years of experience and the title of ‘Great British Businesswoman of the Year’ in 2022. Since 2016, she has been a Senior Associate at the University of Cambri...
Kamil Hussain - Director of Communications & Partnerships, RAND Europe 11.12.2024 40:16
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Kamil Hussain, Director of Communications & Partnerships at RAND Europe. Regarded as the first ever “think tank”, RAND was established after WWII as a US government-funded research institution specialising in military and diplomatic thought. Its researchers developed many of the principles that were...
Henry Gregg - Director of External Affairs, Asthma + Lung UK 04.12.2024 26:42
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Henry Gregg, Director of External Affairs at Asthma + Lung UK (ALUK). ALUK is one of the UK’s leading charities tackling the root causes of asthma and other respiratory conditions. Founded in 2020, it was formed through a merger between Asthma UK and the British Lung Foundation. In addition to his work...
Sonja Graham, Moussa Sylla - CEO & Community Organiser, Global Action Plan 28.11.2024 23:30
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Sonja Graham, CEO, and Moussa Sylla, Community Organiser at Global Action Plan. Global Action Plan is an environmental charity mobilising people and organisations to take action on the systems that harm people and planet. Through GAP’s work, the charity creates the political and p...
Ben Ashmore - Head of External Affairs, FareShare 20.11.2024 27:24
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Ben Ashmore, Head of External Affairs at FareShare - the UK's largest charity fighting hunger and food waste. FareShare partners with major UK supermarkets to distribute end-of-day surplus food among local communities in need. In 2023, the charity distributed more than 54,...
Dan Phelan - Director of Communications, Natural History Museum 13.11.2024 15:30
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Dan Phelan, Director of Communications at the Natural History Museum. A seasoned communicator, prior to working at the NHM, Dan served at the BBC for a decade as its Head of Communications and Senior Head of Communications, overseeing the launch of BBC sounds, and the promotion of BBC's children content...
Antoinette Vermilye - Co-Founder, Gallifrey Foundation & SHE Changes Climate 30.10.2024 27:58
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Antoinette Vermilye, Co-Founder of Gallifrey Foundation and SHE Changes Climate . A Swiss-based entrepreneur and climate justice advocate, Antoinette is passionate about the complex interrelation between ocean and human life, and giving a voice to the voiceless. In this episode, we uncov...
Nils Bader - Director, Green Future Club & Green Product Award 23.10.2024 15:11
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Nils Bader, Founder and Director of ' Green Future Club ' and the international ' Green Product Award '. Labelled a “world-renowned expert on sustainable strategies”, Nils has collaborated with some of the largest organisations to develop environmental and socially responsible practices, from Micro...
Emma Kay - Founder & Director, WalkSafe 19.09.2024 21:40
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Emma Kay, Founder and Director of WalkSafe , the app that 'should not have to exist'. Following the birth of her daughter in 2020, Emma founded the personal safety app, which helps people plan safer journeys home and avoid being targeted by crime. With almost a million download...
Sonya Trivedy - Executive Director of External Engagement, Samaritans 24.07.2024 33:53
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Sonya Trivedy, Executive Director of External Engagement at the Samaritans. Sonya has dedicated the last two decades of her life to the UK’s voluntary sector, working for organisations such as the British Red Cross and UNICEF, and for domestic causes - including HIV, sexual health, and domestic vio...
Michelle Stageman - Senior Communications Manager, John Lewis Partnership 17.07.2024 28:11
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Michelle Stageman, Senior Communications Manager of Sustainability and Purpose at John Lewis Partnership . Michelle is responsible for amplifying the sustainability and purpose-driven stories of John Lewis and Waitrose, particularly the stories about the local communities its branches serve. Foun...
Hilary Strong - CMO, Smol 10.07.2024 23:38
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Hilary Strong, Chief Marketing Officer of Smol . Smol is a homecare start-up, revolutionising planet-friendly cleaning and tackling hygiene poverty across the UK. Under Hilary’s leadership, Smol has gained significant exposure for its products eliminating tens of thousands of to...
*GENERAL ELECTION SPECIAL* Carl Shoben - Former Director of Strategy, Labour Party 03.07.2024 39:44
With one day to go before the General Election 2024, it is my pleasure to share with you the latest episode of the Communicating Purpose podcast with Carl Shoben, former Director of Strategy at the Labour Party. Carl was instrumental in Labour's communication strategy during the landslide 1997 election that overturned the Tory government. Carl Shoben is a political strategy an...
Matt Mahmood-Ogston - Founder & CEO, Naz & Matt Foundation 26.06.2024 29:04
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Matt Mahmood-Ogston, Founder & CEO of the Naz and Matt Foundation. The Naz and Matt Foundation is a specialist charity that works to remove the barriers that prevent religious and culturally conservative parents from accepting their LGBTQ+ children. For the last decade, Matt has transfor...
Celia Richardson - Director of Communications & Marketing, National Trust 19.06.2024 28:36
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Celia Richardson, Director of Communications and Marketing at the National Trust . Celia has been named among the most influential 1% in the UK PR industry, and has received a multitude of awards for her seminal campaigns during her decade-long stretch in the mental health sector. For the past six...
Gauthier van Malderen - CEO, Perlego 12.06.2024 16:31
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Gauthier van Malderen, CEO of Perlego . Dubbed the "Spotify for textbooks", Perlego is a digital textbook provider, democratising access to educational resources for students around the world. Gauthier's journey began as a student, where he found himself spending hundreds every year...
Brian Spencer - Marketing Manager, Tap Social Movement 05.06.2024 14:44
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Brian Spencer, Marketing Manager at Tap Social Movement . A prolific travel-writer with a passion for the craft beer scene, Brian pivoted his narrative-crafting skills to tell a different kind of story, after joining the Oxford-based brewery and social enterprise in 2022. With a mission to red...
Matt Hutchinson - Communications Director, SpareRoom 22.05.2024 27:40
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Matt Hutchinson, Communications Director at SpareRoom . Matt has served as the public face of SpareRoom since its inception, and has led the company through its meteoric rise - and occasional hiccups - to becoming the biggest flatmate finding service in the...
Daisy Brickhill - Head of Communications, Oceana UK 15.05.2024 19:53
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Daisy Brickhill, Head of Communications at Oceana UK. Throughout her career, Daisy been at the forefront of communication strategies catalysing change to better our oceans. From advocating for transparency in the fishing industry and championing the conservation of blue carbon habitats, Daisy...
Jayn Sterland - Managing Director, Weleda UK 08.05.2024 26:14
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Jayn Sterland, Managing Director at Weleda UK . For more than a decade, Jayn has ploughed her energy into driving the beauty industry towards social and environmental responsibility, through her work at Weleda UK and The British Beauty Council's Sustainable Beauty Coalition . After reje...
Dr Mark Smith - Director General, NATRUE 24.04.2024 18:31
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Dr Mark Smith, Director General at NATRUE and Co-Chair of the S ustainable Beauty Coalition . NATRUE is a pioneering non-profit that has been instrumental in advocating for natural and organics cosmetics, having shaped the sector with it's internationally recognised label. Ma...
Dominic Lyle - Director of Communications, Planet Tracker 17.04.2024 21:00
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Dominic Lyle, Director of Communications at Planet Tracker . Planet Tracker is a non-profit thinktank working to drive sustainable transformation among industry, and align investment with a just, net-zero, nature-positive economy. Since its establishment in 2018, Planet Tracker has spurred change acros...
Alex Deadman - Head of Strategic Communications, Tickets For Good 20.03.2024 21:59
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Alex Deadman, Head of Strategic Communications at Tickets For Good . Launched in Sheffield, Tickets For Good is an innovative social enterprise working with the UK's top live event companies to provide free and discounted tickets for the NHS, charity sector workers and cost-of-livi...
Paul David - CEO & Co-Founder, Literal Humans 13.03.2024 24:11
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Paul David, CEO and Co-Founder of Literal Humans. Launched in June 2020, Literal Humans is a creative marketing agency that helps mission-focused brands tell their stories and develop emotional, human connections with their customers. Prior to launching Literal Humans, Paul led an illustrious career in...
Tariq Arafa - PR & Communications Manager, Connected Kerb 06.03.2024 25:32
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Tariq Arafa, PR & Communications Manager at Connected Kerb. Across the UK, a significant lack of public EV charging infrastructure is contributing to the ever-increasing disparity between richer and poorer areas and inhibiting many from making the sustainable switch to EVs. Launched in 2017, Connec...
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