Communicating Earth

Caroline Prak is a former Communications leader at Friends of the Earth and Oxfam, and creator of https://understories.io . The Understories tool she created (after joining the MIT’s Sustainable AI Program) evaluates messaging against peer-reviewed research studies, scores it across eight evidence-based criteria and suggests revisions while also flagging ethical risks. The goal of the tool is to h...

Boaz Paldi, former Chief Creative Officer for the United Nations Development Program, talks to Tom Clark about his inspiring work in climate communications. In particular he shares what he learned from the highly successful “Don’t choose extinction” campaign which highlighted the absurdity and damage done by fossil fuel subsidies. Listen to hear what Boaz has learned really works for: Campaigning...

Fuzieh Jallow, CEO and Founder at Terra40, talks to Tom Clark. Fuzieh describes herself as a “strategic architect” who supports the work of climate advocacy organisations in global forums. She says her business, Terra40, is the agency “I wish I had hired” when she was Senior Director at Environmental Defense Fund seeking to influence at the highest levels of policy making.  In this fascinating con...

Description: Rob Cooper, host of the Climate Unf*cked podcast speaks to Tom Clark, host of Communicating Earth podcast.  Rob launched his podcast last year after an ayahuasca “moment” in Bolivia in 2022. In this discussion he shares what he’s learned so far including: Using a podcast as a "knowledge cartilage" to support the basic "bones" of climate science The power of a  provocative name Using h...

Phil Korbel, Co-Founder of The Carbon Literacy Project, talks to host Tom Clark in the latest episode made by and for climate communicators.  Phil is a global leader in climate education and The Carbon Literacy Project has trained more than 160,000 people in more than 14,000 organisations including BBC, Department for Business Energy and Industrial Strategy, NHS, Patagonia and many more. Phil shar...

How to communicate complex climate technology like a human being Nathaniel Walters speaks with Lucia Schweigert, Strategic Director at climate tech communications agency Life Size. A former flamenco dancer turned climate communicator, Lucia explains how storytelling, strategy and human psychology shape the adoption of climate technologies. Hear Lucia’s experience of: Using communications to help c...

Can you “sell” climate action like a product? In this episode, John Marshall, the founder of Potential Energy Coalition, makes the case that the barrier to climate progress isn’t awareness, it’s relevance . Drawing on the deep data of digital advertising and longitudinal studies tracking millions of people, he explores why climate messaging underperforms - and what actually moves people to act. Jo...

What does it take to make the world care about a fish? In this episode of Communicating Earth , Nathaniel speaks with Gemma Parkes—Head of Communications at the Nature Positive Initiative—about storytelling as a tool for system change. From global coalitions to Paris Metro ads, Gemma has spent her career translating complex environmental crises into narratives that move power: policymakers, busine...

What if the most powerful climate message isn’t data but love? In this episode, Tom speaks with Rebecca Wynn, Head of Communications at Our Kids' Climate, about building a global movement rooted not in expertise, but in care. Rebecca traces her journey from civil servant to “mother activist,” and explains how a visceral realisation—imagining her son’s life in 2030 and 2050—reshaped her entire appr...

Why hasn’t all the science, data, and urgency translated into faster climate action? Tom Clark sits down with Dina Cappiello, former Chief Communications Officer at RMI and explores why communication itself is what’s blocking faster climate action.  Drawing on a career spanning journalism, PR, and the NGO world, Dina argues that facts alone don’t move people - stories do. In this episode learn abo...

What if action, not awareness, is the key to communicating about  climate change? In this episode, Tom speaks with neuroscientist and climate communication expert Kris de Meyer about the psychology of agency, belief, and action. Drawing on years of research - and a pivotal moment watching a misleading climate documentary - Kris explains why information alone doesn’t change minds, and why persuasio...

What happens when climate scientists refuse to stay in their lane? Tom Clark speaks with Dr. James Dyke, Earth systems scientist at the University of Exeter. James is also the co-author of the influential article in 2021: Climate scientists: concept of net zero is a dangerous trap, where he and fellow academics argued: that net zero, “... is a great idea, in principle. Unfortunately, in practice i...

What does it mean to turn a ship into a communications platform for the planet? In this episode, Nathaniel Walters speaks with Emilie McGlone, Director of Peace Boat US, about using an international vessel as a floating hub for climate action, ocean advocacy, and peacebuilding. Hear how Peace Boat mobilised youth leaders, artists, universities, government ministers and media to amplify the UN High...

What can climate and nature communicators learn from climate education in schools? Tom speaks to Harry Waters, founder of Renewable English, about helping teachers and students to make their classrooms into engines of climate action and hope.  Harry has helped mobilise 3,000 students across Europe to move beyond the “three Rs” and into real-world agency. In this episode he explains his approach: D...

What happens when you stop competing in a zero-sum game and give people a meaningful action to take? Tom sits down with Tamsin Bishton, the new Head of Communications at Climate Acceptance Studios, to unpack a story of action from her time leading communications at Rewilding Britain. In 2019 the small team at Rewilding Britain spotted a narrow window of opportunity to influence policy, activate an...

What does it take to dismantle climate skepticism in one of the most trusted professions in America? Tom Clark sits down with Professor Ed Maibach to unpack one of the most remarkable stories in modern climate communication. 16 years ago, US TV weathercasters were split down the middle on human-caused climate change. Today, more than 95% accept the science and they’re reporting on local climate im...

Title: Steph Speck, Global Director, Strategic Partnerships, Engagement and Communication at the Alliance of Biodiversity International and CIAT The one strategy climate communicators need: unity in a sea of messages Steph Speck talks to podcast host Tom Clark. Steph is a global leader in climate investments and she shares her experience of: Using bold narratives and strategic messaging to drive c...

The power of real stories to inspire action Podcast Host Emma Crow-Willard talks with Tom Clark about: His inspiring journey from a successful consulting career to becoming a leader in climate communication How storytelling and video are transforming the way we address climate change The importance of grassroots activism and the need for a unified approach to climate, nature, and sustainability Re...

People are taking action around the world to combat the climate and nature crises. These stories of action lead to more action. This podcast will tell stories from around the world to help climate and nature communicators improve their work. Follow along: https://climateacceptancestudios.com/communicating_earth