Commercial Transformation

Why Most CRM Implementations Fail Your CRM went live. Revenue didn't move. That's not a technology failure, it's a design failure. In this episode, b10 founder and Managing Director Aiden unpacks why most CRM implementations fail and why the software is almost never the real problem. Covering the five root causes of CRM failure, what high-performing implementations do differently, and...

Does your business have a CRM? A marketing platform? A website? Some form of automation? Analytics? If the answer to most of those is yes, then I want you to hold a second question alongside it. Is each of those tools commercially configured to perform? And are they working together as a connected commercial system? Because those are two very different questions. And the gap between them is where...

The Digital Delusion : Why Digital Transformation Isn't Enough DESCRIPTION Most businesses have been sold a story. Invest in the right technology, go through a digital transformation programme, and performance will follow. It doesn't work like that. In this episode, Aiden — Founder of b10, a commercial transformation consultancy — makes the case that digital transformation and commercial t...

The Human Side of Commercial Change | Episode 4 Your commercial system is designed. The CRM is configured. The process is mapped. So why isn't anything moving? In this episode, Aiden examines the dimension of commercial transformation that most consultancies don't talk about — because it doesn't fit neatly into a project plan. We cover what people are actually protecting when they resi...

Most revenue problems are not performance problems. They are architecture problems. In this episode of Commercial Transformation, we move beyond theory and into the mechanics of commercial architecture, the structural design that determines how your business creates, captures, and compounds revenue. If growth feels harder than it should… If marketing, sales, and customer success feel busy but disc...

Why Commercial Models Break | Commercial Transformation | Episode 02 Most businesses do not fail because they run out of money. They fail because their commercial system stops working long before revenue collapses. In this episode, we explain why revenue plateaus, win rates slip, and sales cycles lengthen even when marketing is active, the CRM is populated, and teams are busy. The issue is rarely...

Episode 1: What Is Commercial Transformation? Most businesses don’t have a growth problem. They have a commercial systems problem that looks like a growth problem. In this opening episode of Commercial Transformation, Aiden, Founder of B10 , answers a foundational question: What is commercial transformation and why are so many organisations getting it wrong? If you’ve searched for what is commerci...

This is Commercial Transformation. The podcast exploring how modern organisations redesign their commercial systems to scale, adapt, and perform. From strategy to execution, from structure to flow, we break down what actually drives sustainable growth. Produced by B10 .