Commerce Today

You do not need to understand every technical detail of AI to start using it well in ecommerce. In this episode of Commerce Today, Joshua Warren breaks down a practical way to think about AI adoption for ecommerce leaders. Instead of chasing hype or waiting for perfect clarity, the focus should be on where AI can reduce friction, improve repeatable workflows, and help teams make better decisions f...

Google's "Buy for Me" button. AI agents placing orders for customers. Everyone's talking about agentic AI, but what does it actually look like in practice? In this episode of Commerce Today, I take you behind the scenes of the system that runs my agency, my e-commerce operations, and my life. You'll see the actual configuration files, memory systems, and workflows that make OpenClaw work effective...

In this episode of Commerce Today, host Joshua Warren introduces the groundbreaking AI tool, OpenClaw. Discover how OpenClaw transforms e-commerce execution by automating tasks, integrating with analytics, and reducing context switching. Timestamps: 0:00 - Introduction 1:30 - What is OpenClaw? 4:00 - How it changes e-commerce execution 8:00 - Live demo 14:00 - Key takeaways Links: - https://commer...

In this episode of Commerce Today, CEO Joshua Warren illustrates how e-commerce leaders can optimize their Q1 plans with a structured 90-Day E-Commerce Leader Sprint. Emphasizing January as a reset period, Warren connects business KPIs, operational constraints, and career growth into a cohesive strategy. He explains the advantages of a 90-day plan over annual plans, especially in the rapidly evolv...

In this episode of Commerce Today, Joshua Warren dives into Google's latest announcement of the Universal Commerce Protocol (UCP) for AI and e-commerce, a mere six months after introducing the Agent Payments Protocol (AP2). Learn how UCP allows users to make purchases directly within Gemini on Google's AI-enhanced search results and its implications for e-commerce and user experience. Joshua also...

In the final holiday episode of 2025 for Commerce Today, Joshua Warren discusses strategies for converting holiday shoppers into repeat customers through effective subscription and replenishment models. He covers who should avoid subscriptions, initial smart reminders, the benefits of 'Subscribe and Save' options, bundled replenishment kits, and launching true membership programs. Joshua offers pr...

Join Joshua Warren, CEO of Creatuity, in the third episode of our holiday series as he shares a crucial 5-step incident playbook for e-commerce teams. Drawing from a real-life Thanksgiving incident, Joshua details the importance of having a plan for site outages, discussing the types of issues that can occur, and providing actionable steps to detect, triage, communicate, fix, and learn from incide...

Join Joshua Warren, founder of Creatuity and host of Commerce Today, for episode 152, where we tackle how to improve B2B e-commerce quoting. Learn about the pitfalls of legacy systems, the importance of seamless digital experiences for millennial and Gen Z buyers, and a four-level maturity model for B2B quotes. Discover practical steps to eliminate 'call for pricing' obstacles, implement dynamic p...

In this episode of Commerce Today, Joshua Warren addresses common mistakes brands make with their holiday promotions and provides strategic insights on how to offer discounts without long-term damage. Using real-life examples, Joshua explains how to categorize promotions into traffic, inventory, and relationship buckets and outlines a simple three-step process for planning effective promotions for...

In episode 150 of Commerce Today, host Joshua Warren takes a break from discussing AI to tackle the challenge of managing large and complex e-commerce product catalogs. Combining insights from several case studies, Joshua explores effective strategies for maintaining brand consistency, findability, and data governance without overhauling existing systems. He delves into a data contract-first appro...

In this week's episode of Commerce Today, we explore AI readiness and actionable steps for e-commerce merchants, from no budget to big budget. With the holiday selling season fast approaching and the recent launch of OpenAI's Atlas browser, it's crucial to prepare your e-commerce site to maximize the benefits of AI. Host Joshua Warren shares practical advice on data organization, product listings,...

Welcome to the 148th episode of Commerce Today! In this episode, we look at the next steps following our previous discussion on AI browsers and their impact on internet usage. This week, the focus is on Agentic AI Payment Standards, a groundbreaking development for both B2C and B2B shopping. We explore why new payment standards are essential, addressing issues like authentication and fraud prevent...

In this week's episode of Commerce Today, we dive deep into the innovative, brand new world of AI browsers and their impact on e-commerce. Discover how AI browsers like OpenAI's Atlas, Comet by Perplexity, and Dia by The Browser Company are transforming online shopping and user experiences. Watch live demos of these new browsers, see how they perform real-time purchase tasks, and explore their imp...

The way we shop is about to change forever. In the era of agentic commerce, AI agents will shop on behalf of consumers, evaluating options, comparing data, and making purchase decisions in real time. When someone asks their AI to find the best product that fits their needs, will your brand even be considered? This episode breaks down the three essential pillars that determine your readiness for an...

The line between content and commerce has disappeared. Platforms like TikTok Shop and Instagram Checkout have transformed social media from a place of discovery into a direct sales channel. But thriving in social commerce takes more than adding a “buy” button—it requires a completely new playbook. In this episode, we unpack the Three C’s of profitable social commerce: Content, Community, and Conve...

For many brands, selling on Amazon isn’t optional; it’s essential. But that opportunity comes with real trade-offs. The scale and exposure are unmatched, yet the risks are significant: shrinking margins, brand dilution, and the potential to undercut your own DTC sales. The real challenge isn’t whether to sell on Amazon but how to do it profitably and strategically. In this episode, we break down a...

Early-stage ecommerce growth often feels chaotic, with leaders stretched thin across marketing, fulfillment, and operations. But scaling to the first $10 million isn’t about doing more—it’s about focusing on the right strategies. This episode draws from The Ecommerce Growth Playbook to help founders and leaders of high-growth small businesses apply the three levers of breakout growth: Customer Obs...

A 20-minute solo episode where Joshua unpacks the July 13, 2025 USPS shipping rate increase, explaining the 7.4 percent overall price hike, the new surcharges for oversized packages, and which services are most affected. He also shares strategies to help merchants manage rising shipping costs, communicate changes to customers, and maintain profitability. Links: Schedule a free 30 minute ecommerce...

In this 20-minute solo episode, Joshua breaks down the biggest U.S. sales tax changes taking effect in 2025 and what they mean for merchants. He explains economic nexus thresholds, new rate hikes in major states, the expanding taxation of digital goods, and the rise of retail delivery fees. Listeners will come away with practical strategies to stay compliant without drowning in paperwork so retail...

Payment security may not be flashy, but ignoring it could cost your business everything. In this episode, Joshua dives into PCI DSS 4.0, the new security standard that became mandatory for e-commerce merchants starting April 1, 2024. With hefty fines and the risk of losing credit card processing privileges looming, understanding and complying with the updated requirements is critical. Joshua break...

In this episode, Joshua unpacks a seismic shift in cross-border e-commerce. As of August 29, 2025, the long-standing U.S. de minimis exemption—allowing parcels under $800 to enter duty-free—is gone. Every shipment into the U.S. will now face import duties, alongside sweeping new tariffs: 50% on most Brazilian imports, 50% on copper-heavy goods, and a potential 270% on Chinese ship-to-shore cranes....

In this episode of Commerce Today, Joshua Warren returns to the concept of tech debt, drawing insights from his new book, The E-Commerce Growth Playbook. Through a real-life story and a detailed framework, he explains how tech debt impacts businesses and provides actionable strategies for addressing it. Learn about the hidden costs of shortcuts in your codebase, the deployment paradox, and quick w...

Join Joshua Warren of Commerce Today and Creatuity as he delves into key takeaways from his new book, 'The E-Commerce Growth Playbook.' In this episode, discover the importance of a frictionless customer experience and how crucial factors like mobile site speed, streamlined checkout processes, and effortless returns can significantly impact your conversion rates. Learn actionable tactics to identi...

In this week's episode of Commerce Today, we kick things off with a riveting discussion happening on LinkedIn about whether Shopify is losing its edge in the e-commerce space. The episode focuses on a new thesis inspired by Nicklas Gellner of Medusa, suggesting that AI coding agents, like Claude Code, are the real disruptors in platform selection rather than just developer jobs. Host Joshua Warren...

Join Joshua Warren in this episode of Commerce Today as he discusses his new book, 'The E-Commerce Growth Playbook'. Discover how 'good enough' websites are silently taxing your revenue through issues like slow pages and clunky checkouts. Joshua explains the three main strategies from the book to boost your mid-market e-commerce operations: customer obsession, building a scalable tech stack, and o...