Commerce Talks with Alexander Graf

In this episode of Commerce Talks with Alexander Graf, I sit down with Michiel de Gooijer, the visionary founder of Brightvibes, to explore how doing good can lead to massive engagement. With 200 million views and 34 million comments in just 12 months, Brightvibes is a testament to the power of positivity. Michiel shares his journey from a successful corporate career, including his role in the cre...

In this episode of Commerce Talks with Alexander Graf, I sit down with Markus Fougstedt, the visionary founder of Carl Dagg, to explore how he is revolutionizing the umbrella market. Carl Dagg is not just any umbrella brand; it's the first new brand in the industry in over 50 years, offering premium, Scandinavian-designed umbrellas crafted with care in Sweden. Markus shares the fascinating journey...

In this episode of Commerce Talks with Alexander Graf, I sit down with August Bard Bringéus, co-founder of Asket, a revolutionary fashion brand advocating for slow fashion. We delve into Asket's unique business model, which encourages consumers to buy less but better, emphasizing quality and sustainability. August shares the brand's journey from a successful Kickstarter campaign to a thriving dire...

In this Le WimLex episode, Lena & Alex had the pleasure of getting Pierce CEO Henrik Zadig in front of a microphone and got some exclusive insights. The self-named Petrolheads of E-Commerce are one of the most successful Swedish online retailers of all time and the European market leader in digitally selling motorcycle parts. Insights on the strong community of the brand, which has helped them to...

In this episode of Commerce Talks with Alexander Graf, I sit down with Thijs Verheul, the founder of United Wardrobe, a thriving second-hand fashion marketplace. We delve into the strategies that propelled United Wardrobe to success in the Netherlands and its expansion into France, challenging giants like Vinted. Thijs shares insights on the unique components fueling their growth, beyond just fina...

Lena Hackelöer interviews Martin Malmström, the former CEO of Bikroy, the leading Bangladeshi second-hand marketplace. Martin shares his journey at Bikroy, building the company from the ground up to becoming the number one classified site and a category leader after only one year of operations. In spite of tough competition, political uprising and a corruptive market environment, Bikroy has become...

Join me on Commerce Talks with Alexander Graf as I dive into the world of creative dining with Ron Simpson, the visionary founder of The Avocado Show. In this episode, Ron shares his journey from nightlife and marketing to revolutionizing the food industry with a brand centered around avocados. Discover how Ron and his team crafted a unique brand experience that goes beyond just serving food, crea...

Interviewing Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely in this Le WimLex episode. Insights into the life of a chocolate Evangelist and Tony's Chocolonely's journey to not only revolutionize the way they produce chocolate but to improve standards of an entire industry.

In this episode of Commerce Talks with Alexander Graf, I sit down with Wessel van Eeden, the global marketing director of Justdiggit, to discuss the urgent need for action against climate change. Wessel shares how Justdiggit is transforming dry lands in Africa into lush green environments by employing simple, ancient techniques. We explore their innovative approach to connecting donors directly wi...

Interviewing Nils Zünddorf, Managing Director at Factor A in this Le WimLex episode. From optimizing product data on Amazon to gaining marketshare, Nils shares his experience of working with Amazon vendors for over 10 years.

In this episode of Commerce Talks with Alexander Graf, I sit down with Hans Scheffer, the founder and CEO of HelloPrint, Europe's only major print platform. We delve into the intricacies of the printing industry, exploring the differences between traditional and online printers. Hans explains how HelloPrint's asset-light model is revolutionizing the market by connecting European printers with cons...

Interviewing Paul Kemp Robertson, Contagious in this Le WimLex episode. Why does creativity kick the living crap out of non-creative work? What are best & worst bractices of branding today - and why should brand awareness even matter for B2B companies?

Interviewing Huub Vermeulen, CEO at Bol.com in this Le WimLex episode. Bol.com is the Amazon of the Netherlands and has even managen to achieve the concept of a fair marketplace. How will they secure their growth in future, especially once Amazon enters the Dutch market?

In this episode of Commerce Talks with Alexander Graf, I dive into the world of B2B digital transformation with Axel Schmidt and Dirk Ramhorst from Wacker Chemie. As a major player in the chemical industry, Wacker Chemie is pioneering digital initiatives that are reshaping their operations and customer interactions. We explore how they orchestrate digital transformation across their global operati...

Lena Hackeloer is a German-born, Stockholm-based fintech entrepreneur. Prior to starting the Brite Payment Group she served as CEO for Qliro and Director of Marketing at Klarna. She is a thought leader on digital developments in the Nordics and the fintech ecosystem. Lena on LinkedIn: https://www.linkedin.com/in/lenahackeloeer/

Dekbed Discounter is disrupting the Benelux Home & Living market with a super smart business model. Founder and CEO Niels Verwij opens up to WimLex Show hosts Alexander Graf, CEO at Spryker and Willem Blom, Director Data & Intelligence at Dept Agency. Dekbed Discounter: https://www.dekbed-discounter.nl/ Willem at LinkedIn: https://www.linkedin.com/in/willemblom/ Alex at LinkedIn: https://www.linke...

Join Mathias Hedlund, CEO Etraveli Group & Alexander Graf, CEO Spryker as they discuss the future of the online travel industry.

In Episode 18 of Commerce Talks with Alexander Graf, I sit down with Georgi Ganev, CEO of Kinnevik, at the Digital Commerce Summit in Stockholm. We dive into the competitive world of online fashion, focusing on major players like Zalando, Asos, and AboutYou. Georgi shares insights on Kinnevik's investment strategies, emphasizing the shift from offline to online and the importance of backing vision...

How to build a new underwear brand for men? Christian Larson, founder and Creative Director of Swedish underwear disruptor CDLP opens up to WimLex Show hosts Alexander Graf, CEO at Spryker and Willem Blom, Director Data & Intelligence at Dept Agency.

Son Of A Tailor is a Copenhagen start-up which offers made-to-measure t-shirts online. Alex and Willem speak to its founder and CEO, Jess Fleischer, about his innovative supply chain and how he ensures customers remain loyal following their first purchase. Not content to be only on the receiving end, Jess has a few questions of his own for the presenters, turning the tables on Alex and Willem towa...

In this episode of Commerce Talks with Alexander Graf, I sit down with Yu Wang, the co-founder of Tantan, China's leading dating app often dubbed the "Tinder of China." Yu Wang shares his fascinating journey from Beijing to Sweden and back, where he launched his first venture, P1, a fashion community that eventually pivoted into the dating space. We delve into the unique challenges and opportuniti...

With his background in mobile and audio-visual technology and easy on-screen manner, James was a successful presenter for consumer electronics on television shopping channel QVC – which is where he met Sharon, now his business partner, who fronted interior design segments at the time. After Sharon came across augmented reality technology as applied in mobile decorating applications, the two decide...

In this episode of Commerce Talks with Alexander Graf, I sit down with Asi Sharabi, Co-founder and CEO of Wonderbly, to explore the dynamic world of digitized publishing and the entrepreneurial journey. Asi shares how Wonderbly revolutionized personalized children's books, selling over 3.5 million copies of their flagship title, "Lost My Name," across 190 countries. We delve into Wonderbly's innov...

The Trouva mission statement is to “champion independents”. Started as a way to help small owner-run shops manage their inventory in real time and make it available online, the marketplace aims to extend their reach beyond the limited potential number of customers in-store and on their websites. Trouva sees itself as a platform linking discerning customers with the very best of small-scale bricks-...

In this episode of Commerce Talks with Alexander Graf, I sit down with Ali Niknam, the visionary founder of bunq, who is on a mission to revolutionize banking by eliminating the need for traditional brick-and-mortar branches. Ali shares his journey from disrupting the hosting industry in the Netherlands to founding bunq, a bank that prioritizes user experience and community impact. We delve into h...