Commerce Minded

Rachel Gertz, the visionary co-founder and director of growth and delivery at Louder Than Ten, graces today’s episode with revelations that will forever alter your perception of project management. We examine the psychological depths and cultural implications of project management, discussing how this discipline is not just about timelines and budgets, but about understanding the complex human dyn...

Today we speak with Maddie Banta, the website manager at MW Company. We’ll take a deep dive into her work for MW Company migrating several online retail websites to Craft Commerce. Maddie’s rich background spanning agency work, graphic design, development, and ecommerce, contributes to her expertise. Throughout the episode, Maddie underscores the importance of a personal touch in digital commerce...

Listen in as we celebrate the milestone of our second show with a bang, joined by the esteemed Jason Greenwood, a top voice in e-commerce for 2024. Jason shares his impressive journey through over 330 podcast appearances and his insights on the B2B commerce landscape. He generously shares stories from his recent travels across the US, tying in the personal with the professional, and the serendipit...

Hello Commerce Minded friends! After a lengthy hiatus of nearly five years, we're back and better than ever. Join me, Stephen Callender and Elle McSharry from Foster Commerce as we welcome Paul Babb from Maxon to the show. Paul reveals how Maxon achieved a staggering 50% market share while maintaining that crucial human touch in client relationships. In this episode: Paul’s experiences at Capital...

In this final episode of his first season, instead of an interview, Stephen is reflecting on the revelations from his guests, in particular the episodes featuring Jeremy Daalder of Image Science and Lee Goldberg of Happy Cog. (If you haven’t tuned in to them already, they’re really worth a listen.) He also talks about why he continues to be such a huge fan of Craft Commerce and his thoughts on the...

Not everyone comes into website development through the same route. Today’s guest, Josh Angell, studied music production at university and in his final year lived with a bunch of nerds (his words) who were hacking away on HTML and coerced him into it. They taught him the fundamentals of HTML and he quickly realised with these new skills he could make websites for all of the bands he was in, includ...

Lee Goldberg is President at Happy Cog, an award-winning, full-service digital agency which he runs with his childhood friend, Matt Weinberg. Lee shares some golden nuggets about conversion rate optimization. Lee and Matt were close friends since they were five. They went to elementary school together, grew up in the same town, and before they graduated high school, they had already started their...

Ecommerce isn’t always glamorous. It’s hard work, and at times it can be daunting. The client relationship is something that today’s guest takes seriously, and delivering value is one of his main priorities. Mark Dunbavan is a detail-oriented developer passionate about his builds and taking care of his clients. He believes in a flexible team structure as long as it’s effective, he wears his heart...

On today’s episode, our guest is Roger Glenn of Mach 1 Media out of Austin, Texas. He’s working on a Craft Commerce build for a furniture store, and we lay the groundwork for the most flexible, efficient, and future-proof way to set up the site. We start by looking at the big picture and walk through the process and steps all the way down to the nitty gritty details of how to plan and implement th...

Stephen chats with Seb Dehesdin who came up with a clever multiple currency setup solution in Craft Commerce for his client’s designer clothing ecommerce site. While Craft Commerce is a powerful platform offering businesses the ability to write the story for their brand with content and present it in a unique way for their niche, when it comes to some of the commerce-specific features merchants ar...

Dave Ritter has always been interested in the intersection between art and tech, and with over 10 years of ecommerce experience and a background in marketing and design, he has valuable insight to offer on the topic of choosing the right content management system for the job. Working closely with clients throughout the iterative process of developing a successful ecommerce site and strategy, Dave...

Today we take a sneak peek behind Snipcart developer Matt Stein’s curtain. Matt is a developer with a design background, who has recently developed the Snipcart plugin for Craft CMS. Matt talks about his motivation to create Snipcart when there were already two great ecommerce plugin options on the market currently - Commerce Pro and Commerce Lite, and gives us insight into where Snipcart sits bet...

Ryan Masuga, the founder and Principal of Masuga Design, has more than a decade of experience growing and running his business. He has learned (sometimes the hard way) what it takes to be profitable. Ryan takes his cues on business strategy from the school of Profit First. He advocates for sticking to your financial plan, and not reacting to the waves of disruption on a month-to-month basis. Tune...

Fred Carlsen has only been developing plugins since 2015, but in this time he has gone on to become one of the most prolific Craft CMS plugin developers in the business. Since the release of Craft 3, he’s come out with more than 25 plugins, with more on the way, averaging a new plugin every two weeks. Fred joined Stephen for an open and honest discussion about creativity, time management, and sett...

Concierge Commerce is a new service — built on Craft Commerce Pro’s subscription feature — that promises to be a game changer for ecommerce retailers and vendors looking to connect by providing a one-stop platform to shop services and set up sales meetings. Founders Tae FitzSimons and Doug Hollinger have spent years working in the commerce world and discovered a common problem that required a solu...

Having that great relationship between developer and business is something that is often difficult to achieve, but today’s guests are an excellent example of what that looks like. Eric Marthinsen of Built and Tracey Corbitt of Rochester Electronics discuss the unique challenges of building an ecommerce site selling over 350,000 SKUs and the company’s fascinating business model. They also each give...

Pixel & Tonic’s greatly anticipated release of Craft Commerce 2 — now with Pro and Lite editions — brings several improvements and new features that make it an even more powerful tool for building a customized ecommerce site. Luke Holder is on the show to discuss some of these new features and give a few sneak peeks at what’s to come in future versions of Craft and Commerce. And if any develop...

How does brand identity inform your ecommerce approach and growth strategy? For Jim Coudal of Field Notes, it’s about putting the brand first and then figuring out how to “make the ecommerce piece of it work to show the brand in its best light.” Noah Bernsohn of One Design Company joins the conversation as well to help shed some light on why Craft Commerce was the best fit for the Field Notes site...

What are the unique challenges of creating a social enterprise with a subscription box model on an ecommerce platform? For CAUSEBOX co-founder Brett McCollum it’s about providing the most value to customers while maximizing positive impact and sharing the stories of amazing brands. On the tech side of things, it’s making sure the tech is serving a purpose, which, at the end of the day, is about cr...

Down in the Southern Hemisphere, there’s a web developer with a penchant for building Craft plugins and a keen eye for design. Josh Crawford of Verbb talks about spending his Christmas in Tasmania, how he got into web development, and the future of Verbb and its plugins. With a number of incredible plugins out there, Josh is not only prolific, but he really sets the bar with his attention to detai...

He’s contributed some great tools to the community, including the Commerce Widgets plugin, and he’s the co-founder of Shape, a web design studio based in Manchester, United Kingdom. Jason Mayo joins Stephen to chat about Commerce 2’s new subscription feature, the implications of plugins that come out of projects, and the importance of prioritizing physical activity for health. Listen to hear what...

What’s the deal with GDPR and what does it mean for how ecommerce sites handle abandoned cart emails? Craft Commerce developer Pete Eveleigh, technical director of Moresoda, shares some valuable insights on the topic. It’s a fun conversation, and Pete talks about some of the amazing work and Craft Commerce builds Moresoda is currently doing and a few exciting things in the works. Listen to learn h...

Is Craft Commerce the right solution for your ecommerce platform? When a feature, integration, or required outcome doesn’t fit into an existing system, chances are, Craft Commerce is the answer. Leslie Camacho is the Chief Customer Officer at Pixel & Tonic, and he believes that customer success is a genuine opportunity to help people solve a real problems in an authentic and empathetic way. Li...

When selling a product that’s a little bit outside the box, you need a flexible solution for building your ecommerce site, especially if you’re the first one on the scene and doing something totally different. Vijay Sitaram of Wipertech sits down for a chill, yet inspiring conversation on how he got his start selling wiper blades online when no one else was doing it. He also dives into why Klaviyo...

Is it possible to stand out in the world of ecommerce with competitors like Amazon? Learn how, for over 15 years, Jeremy Daalder has turned his expert content into conversions by pairing the Craft CMS platform with Craft Commerce to beat the big box stores. Key takeaways: Jeremy started an “accidental business,” and over 15 years later he’s running a successful company. His business is built aroun...