Commerce Innovators

Retail is an ever-changing space. Add in health and wellness, and it changes even more so. Trends come and go in the health and wellness industry, and they all affect the retail marketplace and eCommerce. With each trend comes new opportunities for products and systems. In this episode, we have a conversation with James Murphy from the retail industry advisory team at Salesforce. Their job is to s...

Sustainability is becoming a hot topic in consumerism and affects retailers and investors in all industries. Many changing expectations are causing retailers to respond with actions that will meet the new expectations. In this episode, Nat and Celeste Richardson discuss the positive impacts responding to sustainability goals will have on the bottom line, customer satisfaction, and loyalty. Celeste...

With the digital space everchanging, the live shopping experience changes as well. Consumers, retailers, and even the product producers such as farmers are shifting their advertising efforts.  In this episode, we interview Alan Shekhtman and Martin Polash from Bambuser – the market leader in live video shopping and video commerce. Being immersed in live shopping, Alan and Martin provided many insi...

How will digital media create monetization in a world where so much media is free? The media space is ever-changing, and media companies and artists alike have to adapt to be able to continue to make money. Media trends come and go quicker than ever as well, and companies struggle to bring their data together to target the correct audiences. In today's episode, we interview Rajat Sharma and Markus...

What happens when content and commerce combine? You get conversions! Although shoppable ads have been around for a while, they have only recently begun to emerge on streaming platforms. It's a revolutionary experience for advertisers to transition from measuring views to measuring purchases on television. In this episode, we speak with Vassil Mladjov – an investor and board member of tallio.io, th...

Brands are in a position where they must exceed customer expectations even if the customer wasn't expecting it. No brand is safe from the need to stay one step ahead of its customers – just think of Blockbuster and Nokia. In this episode, I have a great conversation with Brian Solis, the global innovation evangelist here at Salesforce. Brian is a world-renowned digital anthropologist, futurist, ei...

Where do brands have to evolve to meet customer expectations? In this conversation with Rob Garf, we discuss the possibilities along with shopping at the edge and what that means for omnichannel customer experience. With more than 25 years of global retail experience as a practitioner, industry analyst, strategy consultant, and software leader, Rob is no stranger to the industry, and the challenge...

After the pandemic and an increase in online shopping, the spotlight has been put on eCommerce and how it will impact our lives going forward. There is a new balance between eCommerce and shopping in-store. For example, when a customer visits a store, there is a reason they decided to visit in person and not shop online. With software like Salesforce, retailers have the opportunity to know their s...

Did you know the eCommerce structure has not changed since it first began? Until now! With the use of the metaverse, the consumers' shopping experience is dramatically changing. Our online experiences are now becoming more fun and personalized because of a new company called, Obsess. Obsess is a Salesforce partner and experiential eCommerce platform that enables brands to create 3D immersive store...

All brands know they need to participate in the metaverse, but most don't know how to do it. Those that do know often can't afford to pay the high prices companies charge to bring brands into the metaverse. That was until the founding of The Labz. Farah Allen is CEO and founder of The Labz, a Salesforce partner and no-code website-building platform that creates interactive, socially engaging web e...

Welcome to the first episode of Salesforce Commerce Cloud Innovations, where we hang out with eCommerce experts and innovators. In this show, we aim to dive deep into topics that will impact your virtual business. We invite you to expand your mind and explore the impact that e-commerce will have on the future. Our goal is to inspire you with ideas, solutions, and visions of the future in eCommerce...

Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning Al ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As Al agents r...