Commerce Chefs

How Clutch is changing the way we buy cars. Join us as Dan Park takes us for a spin through his Clutch journey, steering away from traditional car buying headaches and paving the way for a smoother ride for customers.

Hush Blankets are here to disrupt the sleep industry - without disrupting your dreams. Meet Aaron Spivak, one half of the duo cr-HUSH-ing the sleep game with Hush Blankets. From fitness to 40 winks, Aaron reveals how he's turning sleepless nights into cozy success stories. Discover how a heavy blanket brought light to the sleep industry in the first instalment of our Chef's Table special.

Roo & You is all about having fun and building a community of parents. In this week's episode, Tom and Kyle chat with Rozin, Co-founder and Chief Revenue Officer at Roo & You, about how their family-owned businesses built their customer base through community and personalized customer service. Their unique marketing strategy has allowed them to create a loyal base of customers who are trul...

Shoppinggives, is a social impact eCommerce platform that aligns your customer's purchases with their values. Here to chat with Tom and Kyle is Ben Astin, Director of Partnerships at ShoppingGives where he dives into doing good in the retail space through strategic partnerships and new business opportunities with retailers that are revolutionizing the future of commerce. Having a customer-centric...

No two customers are the same.  Joined in this episode is Gina Yuter who is the Partnerships Manager at Syte hailing all the way from Tel Aviv. Syte is powered by AI and brings visual discovery to your shopping experience. Gina talks about the importance of personalizing every customer's experience based on what they look at on an everyday basis, of course without being intrusive.  Learn...

How will NFTs affect the future and the eCommerce space? Co-founder and COO of Novel, Anna Merzi, joins Tom and Kyle for episode 8 where she speaks on the Web3 space and how Novel is making it easily accessible and digestible for everyone. The world of Cryptocurrency is still esoteric and can be intimidating as we see these terms all over our social feeds on a daily basis but don’t know exactly wh...

In episode 7, Tom & Kyle discuss the process of becoming Climate Neutral Certified as well as submitting pb+j to becoming a Bcorp certified agency. No one better to have other than Dubinia, the Project Manager and Sustainability Strategist at pb+j. Dubinia shares her morning routine and her secrets to becoming a more sustainable business and so much more. Learn more about our guest: Dubinia ,...

How a self-run pandemic start-up leaned into ritual, community, and holistic self-care to grow. Attention new DTC founders! In the fast-paced world of eCommerce, time is of the essence. But what is the essence of time? Kyle and Tom talk with skincare and retail veteran, Rene Jaidi Harding, Founder of Skin Amity, to explore the idea of slowing things down at the start-up stage. Rene and the guys to...

Mobile shopping, owned marketing, and what’s next for eComm in a handheld world. What do branded M&M’s, quiz apps, and phone addiction have in common? Not much, but Episode 5 sees Tom and Kyle riff with the co-founder of Tapcart on these issues—and more importantly on the shifts in mobile shopping across the world, how experience and convenience win with shoppers, and where consumers on the go...

BCorp and how the rise of mindful brands makes commerce better for all. Murder mysteries for breakfast then saving the world at 9am, Michelle Reid shares her morning routine before hopping into the office at BCorp. In the 4th episode, Tom and Kyle explore the benefits of BCorp in the commerce space, how they are helping to set the bar for accountability and meaningful change, and the practical ste...

Getting the scoop on leveraging joy, online, and in-store for customer benefit and real change. Rise and Shine! Episode 3 takes a big bite out of breakfast—the most important meal of the day. The guys enjoy a delicious chat with serial (cereal?) DTC leader, Flapjack-of-all-trades and Founder of Flourish Pancakes, Andrew Maida. They get the scoop on how joy and personality in brand can do so m...

How customer-centred design can be a recipe for your most poignant customer insights. Episode 2 features an in-depth and delicious chat with Bianca DiPietro, Design & Creative Lead at Hello Fresh. Like millions of people, you might enjoy these meal kits on the weekly, but what you might not know is how Hello Fresh leverages design thinking and customer testing to push their market hold open. T...

The exciting world of Conversion Rate Optimization and the secrets to making it work for you! We are back! In our Season 2 opener, Kyle and Tom dive into the world of CRO: Conversion Rate Optimization. The bad jokes and light-heartedness continue as they bring in CRO veteran, Joris Bryon (Founder of Dexter Agency), to vamp alongside them. Conversion rate optimization is so much more than just...

A little holiday gift for our most wonderful listeners, at the most wonderful time of the year! Recently Tom and Kyle sat down with Dave Hale on the Journey Map podcast to chat about our career journeys, building great partnerships, and why we shut down pb+j for an entire month. We thought we'd share this fireside chat with you and hope you'll pull up a chair, and a bucket of eggnog, to dive into...

It’s come time for Kyle and Tom to say goodbye to Commerce Chefs (for now). With their schedules packed to the brim and sights set on lofty horizons, our beloved hosts have decided to hit pause on season two of the podcast to focus their efforts on doing what they do best—making believers out of bystanders for eComm brands worth believing in. But don’t despair—Kyle and Tom will be back soon enough...

The word disruption gets thrown around in the commerce world more than a ‘hot-potato’ at a pre-school; but what does it actually mean? In the last episode of the Commerce Chefs summer series, Kyle and Tom sit down with Geoff Cottrill in a fascinating unaired conversation. This titan of marketing and former SVP at Converse and Starbucks breaks down disruption and discusses the unlocked benefits it...

After taking Sugarlash Pro from her living room to a global e-commerce giant, it’s safe to say Courtney Buhler knows a thing or two about scaling a rave-worthy business. In today’s episode, Courtney offers her pro tips on putting your customers first, finding your leadership style (and yourself in the process), and nailing down your market niche.  Learn more about Courtney Buhler here: https:...

“Why” can often feel like the word less traveled in marketing. Yet, it’s one of the most revealing questions to ask. Brent Baldwin, Founder of NYOO Agency, lives by the word “why,” curious to uncover the intent behind campaigns, messaging, and data-driven tactics. In this episode, Tom and Kyle chat with Brent to discuss his “why” philosophy, the reason leadership resiliency is often tied to “ego,”...

Heart-centered leadership is all about creating a business with your purpose and values at the helm, without losing sight of the big picture vision you’re striving to achieve. In today’s episode, Kyle and Tom sit down with Amy Hall, Founder of Goldilocks Goods, to chat about her approach to creating her company—heart first. The three discuss how heart-centered leadership impacts every area of her...

Shifting your entire business model in the midst of a global pandemic may seem like a daunting task. But, as Marina Parejo can attest, it can also be equally rewarding. Listen to Kyle and Tom’s unaired interview with Marina, the former Head of E-Commerce at O2 Industries, as she candidly discusses their pivot from B2B to DTC as COVID-19 broke out, resulting in a whopping 24,000% growth. The three...

Aaron Powell, the Founder and CEO of Bunch Bikes, has mastered the magic formula for converting strong community bonds into customers. In our first episode of the Commerce Chefs summer series, listen to Kyle and Tom’s full, unaired interview with Aaron as he shares his secrets on creating community referrals, building a six-star customer service system, and even his experience behind the scenes of...

The founder’s journey can be messy, chaotic, and heartbreaking at times. Despite the stories of overnight successes we’re often fed in the media, starting and scaling a business is rarely a linear path forward. In part two of Commerce Chefs’ Founders Keepers series, Tom and Kyle share previously unreleased nuggets of wisdom from past founder guests all about the long and winding road to entreprene...

It’s easy for founders to fall into thinking that the grass is greener with more capital. But does more capital always equal greater success? In this episode of Commerce Chefs, Tom and Kyle sit down with experts Derek Rubenstein—VC Investor and Founder of Ives Capital, an investment firm focused on lower-market niche consumer brands—and Cameron Martel—a serial entrepreneur and the General Manager...

In the upcoming summer series of Commerce Chefs, Tom and Kyle will be highlighting some of their favourite founders and commerce leaders from Season 1. Every two weeks beginning in July, a new long-form and previously unreleased interview with a commerce chef will be released to keep you inspired all summer long. Each episode will feature new ideas and insights that will help you be a better leade...

Brand equity matters, but that doesn’t necessarily mean that it’s top of mind for every company or consumer. So, as a DTC leader, how much energy should you put towards creating it? In this week’s episode of Commerce Chefs, Tom and Kyle chat with three experts that have built incredible brands by building long-lasting relationships with their customers. Meet Aaron Powell, the customer-service obse...