Commerce Chats

An entrepreneur seeing a gap in the market takes on the challenge of creating a new product. After all the research and sourcing to create a prototype, she’s ready to sell. What’s next? A website, of course! Thigh Society founder, Marnie Rabinovitch, shares how her “hobby” turned into building a product and the brand that she wanted to see for all bodies. A brand is not built overnight – listen to...

A composable cart architecture is a wonderous, intricate work of art with so many changing parts. Moving to composable and not sure where to start? Get a board ready in your online board building tool of choice and let’s architect some cart art together!

The architecture of a commerce site has gone through an evolution to get to today’s composable world. Brian Ballard has been a consultant and worked on the brand side in all the architectural eras and shares his thoughts on: Ownership and emotions in consulting The evolution of where software lives Now vs. later decision making Gracefully turning the ‘old’ into ‘new’ Changing how our brains think...

So you've generated a lot of warm fuzzies about your brand, but warm fuzzies don't pay for the heat. Digital Commerce and Customer Experience Executive Courtney Wachs talks us through how you evolve your conversation with your customers, how your channels should be an ecosystem not an echo chamber.

Learn Kemp's Two Rules for Revenue discovery straight from eCommerce Executive Jessica Kemp, herself. We distinguish between fancy and functional and talk about how demonstrating trustworthiness requires connecting with our inner lizard. We Talk About: Kemp's Rules for Revenue Conversation vs. Conversion Lizard Brains and Bounce Rates There's an App for That, But Should there be Maslow and Merchan...

We see you, Merchandisers. Good luck this Black Friday/Cyber Monday from High Velocity and Commerce Chats

In a front-end focused industry, it’s important to remember there is a customer at both ends of a transaction. IT Executive Karthika Mayo has been on all sides of the eCommerce experience. She gives us her perspectives and reminds us, Your eCom brand promise is only as good as your ability to fulfill it. Literally. We Talk About: The impact of UX in Customer-facing and Non-Customer Facing Experien...

EXTRA SPOOPY HALLOWEEN EPISODE: There's a ghost haunting ecom: obsolescence. Would-be headless providers have been creating a Frankenstein's monster of acquisitions trying to recreate the monolithic zombies. Will struggling platforms sullen and drained rise from their torpor or fall to the heretofore unseen children of the night. What music they make. In this episode we cover:  The Haunting: eCom...

For too long, we've regarded e-commerce not as a service but as a technology, which we are conditioned to merely observe aloofly from an analytics dashboard and maybe occasionally poke with a stick. As a result, we got abandonment issues, literally, 70% cart abandonment rates, a number unchanged for more than a decade. And while many are rolling out the technocentric carpet for our new AI Robot Sa...

Made Media's iconic client list includes Royal Albert Hall, New York City Ballet, Lincoln Center, Los Angeles Philharmonic, and Glyndebourne. The equally iconic Michaela Drapes, Made Media's Director of Strategy and Consulting, joins Commerce Chats and pulls back the curtain on an industry that has been selling hot tickets since tickets existed. You may not immediately think of the Arts as a vangu...

What happens in ecom when you catch lightning in a bottle, or more specifically, lightning in a 30 ounce stainless steel vacuum insulated tumbler. Today we talk to Michael Francis of Alva, the agency behind Stanley 19 13.com, home of the viral hydration phenomenon known simply as the Stanley Cup. Michael talks about the needs of the brand and the needs of the technology, blending the creative and...

Will the commodification of e-commerce lead to a total eclipse of the cart? And what will be revealed in its shadow. On this episode of Commerce Chats, we speak with Matt Dunphy, Lead Solutions Engineer at commercetools. Join us as we discuss: Greenfield vs. Incremental project approaches, including going from zero to $2 billion. How to approach uncertainty and what you can do to prepare before yo...

Digital Commerce is a field of contradictions. Today we talk to Elastic Path CEO Jamus Driscoll about Unifying and Customizing Multinational Brands Dealing with Dumb Systems in Smart Architectures Plumbing Big Feelings when things go Bump in the Net How Storytelling makes for Better Products

Josh Jensen, Principal UI/UX Architect, Stone Rooster on Navigating between React and Vue, Retrospection on digital commerce, The future of Payments Passwords and Personalization.

What does a technical architect who's seen it all see when they look at the modern digital commerce landscape? High Velocity's own Principal Technical Architect, Adam Clason, walks us through the hows and whys of React and next.js as well as some potential gotchas when coding composable.

Surely the answer is no. Right? Right?