Collective Clicks: Digital Marketing for Real Estate Investors

Are you tired of dealing with tire kicker leads? Wondering whether to opt for PPL or PPC advertising, all while trying to save time and money? Well, you're in the right place! In this episode, Noah Parks joins Brandon Bateman for an in-depth discussion about when to use pay-per-lead (PPL) and pay-per-click (PPC) for real estate investor marketing. You'll discover insider tips on which pl...

Real estate investors: Is your sales team not closing enough deals? Host of Real Estate Disruptors Steve Trang reveals his strategy for getting your salespeople to crush their metrics. In this can't-miss episode, Trang tells all on how to transform your acquisition team overnight. Discover the counterintuitive tactics that light a fire under your sales staff and get them hungry to hit their g...

AI is revolutionizing real estate investing. In today's episode, Brandon and Garrett reveal the top 4 AI tools that are game-changers for digital marketing and data analysis. Learn how you can leverage cutting-edge AI to crush your marketing goals. The future is here — don't miss out on these must-know AI tools that are transforming real estate investing right now! 2:05 - AI tools for di...

Debating whether to manage your PPC in-house or loop in an agency? We're here to offer our completely unbiased opinion (😂) and help you make the decision that's right for you. Pros of managing PPC in-house (2:18) Pros of managing PPC with an agency (3:08) PPC: Time vs. Expertise (4:48) Agencies can provide higher overall knowledge percentage for less cost (6:06) Agency team size provide...

If you're like most real estate investors, you probably get stuck in the Cost Per Lead trap sometimes. And that's okay! In today's episode, we will talk about a better way to assess your campaigns that will help you drive more impactful results than ever. In this episode, we discuss: Why ROI and bottom-funnel metrics matter more than cost per lead or impressions (02:05) The dangers...

In this episode of the Collective Clicks podcast, host Brandon Bateman interviews Brady Stolzing, the Head of Operations at Bateman Collective. They discuss: Brady's background and how he came to work at Bateman Collective Determining when to invest in scaling your operations Common operations problems businesses face Creating effective systems and documentation The importance of continual im...

In this fantastic episode, Brandon Bateman interviews David Olds, the expert behind a virtual transaction coordination company that has closed over $14.7 million in wholesale assignment fees! David shares his insights on transaction coordination dispositions and discusses where investors often go wrong in their approach. Get ready to learn how to tackle the challenging and essential work that lead...

Join Brandon and guest Garret Cragun, Bateman Collective's Director of Paid Media, as they debunk the myths around impression share on Google Ads. This is an eye-opening discussion on maximizing value, bidding like a pro, and unlocking phenomenal results for real estate investors using PPC. This is an absolute must-listen for anyone looking to supercharge their advertising game.  Bid Calculat...

Brandon interviews Sharon Varn Holt, an expert in finding off-market deals through probate. They discuss her background in real estate investing, the effectiveness of direct mail marketing, and the unique opportunities in probate deals. Sharon highlights the importance of patience and building a strong marketing system for converting probate leads into successful deals.  Thanks for listening to Co...

Robert Wensley, the CEO of Investor Lift, joins Brandon as they take a closer look at the rise and fall of national wholesaling. Together, they examine real-life examples of wholesalers who experienced million-dollar months and discuss the factors that contributed to their success. Additionally, they analyze the challenges that led to the downfall of some national wholesaling ventures, offering va...

Brandon sits down with Chris Burrow, a successful rehabber and wholesaler from Atlanta, Georgia. He shares his journey and the valuable lessons he has learned in his five years in the real estate business. They discuss the importance of humility, growth mindset, and transparent communication in the industry. Chris also shares a poignant story that changed his perspective on helping others and trea...

In this episode, Brandon sits down with Sean, a successful real estate entrepreneur based in Columbus, Ohio. Sean shares his experiences and insights on team management, marketing to motivated sellers, and the delicate balance between control and delegation in entrepreneurship. They also delve into the world of virtual assistant services, exploring the benefits and challenges of working with remot...

Join Brandon as he interviews Trevor Mauch, CEO of Carrot as they discuss the real estate market's future, online marketing strategies, and real estate's evolving landscape. Get ready to dive into the shift towards PPC and SEO and the future of search engines. Trevor will also be sharing his thoughts on the importance of expertise, authority, and trust in Google rankings. Whether you&apo...

Join Brandon and Shaun in the final episode of our PPC Essentials Series, where they discuss the crucial aspect of getting your Google Ads settings right. They stress how even a small mistake can lead to poor results, and offer valuable insights on how to avoid this. They also touch on the intriguing topic of click fraud and its different types, providing tips on how to protect yourself against it...

In this episode of the PPC Essentials series, Brandon talks to Garret Cragun, who is the Director of Paid Media at Bateman Collective. They discuss Google Ads bids, including the target CPA bid strategy and common mistakes people make. They emphasize the importance of finding the right balance between cost per lead and revenue per lead, and making decisions based on business objectives. This is th...

In this episode of the Collective Clicks Podcast, Brandon Bateman and Garret Cragun talk about bid strategies in Google Ads. They cover the basics of the Google Ads auction, the different bid strategies you can use, and how to adjust your bids for different campaign goals. They also discuss a powerful PPC strategy involving shared conversion actions across multiple accounts that can help you get b...

Wholesale industry leader Forrest Blackburn joins Brandon on this episode of the Collective Clicks podcast. Blackburn shares his experience on growing a company from $40K to $2M in just five months and offers tips on optimizing marketing strategies, implementing split testing, and growing your wholesale business nationally.  Thanks for listening to Collective Clicks! We're always looking to i...

Brandon and Francisco Nieves, from Simple Cash Offers, have a conversation about how to effectively identify and collaborate with the right employees and vendors, as well as how to get the most value out of these relationships. Cisco shares his knowledge of digital marketing tactics for real estate and what worked for him and how you can use these experiences to optimize your business operations....

Austin McCurdy from the Sharper Process Team joins Brandon on this episode of Collective Clicks. They discuss how to increase revenue and efficiency in real estate investing through a streamlined marketing-to-sales handoff process. Austin shares his business background and advice on how to avoid becoming overly reliant on large marketing budgets. Thanks for listening to Collective Clicks! We'...

Interested in optimizing your location targeting on digital marketing channels? Join Shaun Young, an account strategist at the Bateman Collective team, as he discusses effective strategies for improving location targeting. On this episode, explore how to maximize your locations, when to broaden or narrow down your scope, and what makes location targeting stand out from other channels. Thanks for l...

This episode of the Collective Clicks Podcast dives into the world of conversion tracking, with our resident digital marketing guru Garret Cragun. In this fourth episode of what is likely an eight-part series, we'll discuss effective strategies and techniques to ensure you're getting the most out of your PPC campaigns in the real estate investment industry. Thanks for listening to Collec...

In this episode of the Collective Clicks Podcast, Brandon is joined by Garret Cragun from our paid media team to discuss landing pages. We'll cover five common mistakes people make when building landing pages and how to do them correctly, as well as four ways to create exceptional landing pages.  Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us...

Shaun Young, an account strategist who has worked with 100+ real estate investors across the country joins Brandon in this episode. Together, they delve into the world of Google Ads and discuss the key elements of where people go wrong especially when it comes to ad copy. This is the second part of an eight-part series that focuses on common mistakes made by investors, areas where they can improve...

In this episode of the Collective Clicks Podcast, Brandon and Bateman Collective's Head of Paid Media, Garret Cragun, discuss the key aspects of keywords and negative keywords for successful PPC campaigns. They provide strategies on how to get the most out of them and tips on avoiding common mistakes.  This is part 1 of an 8-part series. Thanks for listening to Collective Clicks! We're a...

In this episode of the Collective Clicks Podcast, we sit down with Aaron Gaunt and explore why he chose to expand into multiple markets, his successful sales script, how it helped him convert leads, and his passion for being a father. Join us as we dive into Aaron's story and gain valuable insights into his success in the wholesale real estate market. Thanks for listening to Collective Clicks...