DataCo Technologies
Collaborative Customer Growth
Welcome to Data Conversations, a forward-thinking podcast that explores the intersection of technology, business, and society. Hosted by experienced technologist, Danny Tyrrell, and seasoned commercial leader, Michael Bridgeman, this dynamic duo is passionate about learning from other's stories, experiences, and expertise to drive business growth, foster collaboration, and improve corporate culture. Together, they engage in thought-provoking discussions about how businesses can leverage data in safe, responsible ways to spur innovation and create value for society.
Where to listen?
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Episodes
Leadership Debt, Trust, and the Future of Martech 25.09.2025 46:55
John Goh, Medibank's Head of Martech, joins us in this episode to discuss the changing function of marketing technology across the market. John talks about his professional trajectory from web publishing to spearheading significant transformation initiatives. He provides insights into the paradox of Martech adoption, the unspoken consequences of leadership debt, and the importance of culture a...
Customer Loyalty, Silent Signals & Smarter CX 12.09.2025 54:47
In this episode, we sit down with Charles Weiser to explore what it really means to design customer-centric organisations in today’s data-driven world. From his early career at British Airways to leading CX across banking, telco, and beyond, Charles shares insights on loyalty, the silent dissatisfied majority, and why experience must be viewed holistically. We discuss the tension between regulatio...
Cost-of-Living Crunch, Generational Change and Market Trends from Q1 2025 with Danny Tyrrell and Michael Bridgeman 29.07.2025 30:32
Danny Tyrrell and Michael Bridgeman sit down for a one-on-one debrief of the Q1 2025 Market Insights, fresh from the team at DataCo Labs . From global uncertainty to shifting consumer behaviours, they dive into what’s really happening in Aussie retail, and why the story isn’t all rosy. They unpack how financial transaction data, segmentation tools, and broader market indicators are helping busines...
Customer Curiosity, Emerging Tech and the Rise of the MarTech Professional with Dr. Jason Pallant 17.06.2025 48:31
In this episode of Data Conversations, we’re joined by Dr. Jason Pallant. Affectionately known as 'The MarTech Doctor', Jason operates at the intersection of academia and practical marketing. A Senior Lecturer in Marketing Technology at RMIT University and one of the region’s leading voices on customer-centric innovation, he’s spent over 25 years helping businesses and students alike under...
Loyalty Trends, Member Mindsets and the 2025 ‘For Love or Money’ Report with Adam Posner 10.06.2025 46:02
In this episode of Data Conversations, we’re joined by Adam Posner , founder and CEO of The Point of Loyalty , and the data-driven loyalty strategist behind some of Australia’s most recognisable brands. Over his 31-year career in direct marketing, Adam has helped shape customer strategies for brands like Accor Hotels, Bupa, Westpac, Mastercard, Bakers Delight and Blue Bungalow. He’s also the found...
Know and Serve Your Customers: How Smarter Use of Data Drives Retail Excellence with Anna Samkova 14.05.2025 46:37
What does it really take to build lasting customer value? In this episode, we sit down with Anna Samkova, digital strategist, transformation leader and consultant to some of Australia’s biggest retail brands. With two decades of experience in CRM, loyalty, and omnichannel growth, Anna shares the hard-won insights that separate short-term wins from long-term impact. She unpacks the client growth fr...
Retail Shake-Ups, Consumer Shifts and Market Insights from Q1 2025 with Danny Tyrrell and Michael Bridgeman 09.04.2025 44:07
In this episode of Data Conversations, hosts Danny and Michael dive into fresh market insights from the first quarter of 2025. With big names like Mosaic Brands and Ally Fashion collapsing and consumer spending shifting in unexpected ways, the duo unpacks what the data is really telling us about Australia’s retail landscape. From household appliances to fashion and furnishings, they explore which...
Empowering Businesses with Data-Driven Strategies: A Conversation with Monica Ly of EdgeRed 18.02.2025 31:41
In this episode, we sit down with Monica Ly , co-founder of EdgeRed , a boutique Australian consultancy specialising in data analytics and AI solutions. Monica shares her journey from roles at a few of the big 4’s to establishing EdgeRed in 2018. She shares how her strong foundation in mathematics has been pivotal in leading large-scale data projects, including platform migrations and the implemen...
The Future Belongs to the Bold: Integrating Strategy, Data and Tech to Drive Growth with Con Frantzeskos 05.02.2025 50:28
Today we sat down with techno-optimist Con Frantzeskos, a visionary strategist and business leader who has helped global brands like Emirates, Xero, Hilton and Toyota achieve remarkable growth through data-driven innovation. Con has advised C-suite executives worldwide, to solve complex challenges at the intersection of marketing, technology, and customer experience. Now an active investor and adv...
Collaborative Customer Growth: A New Era of Data-Driven Growth 22.01.2025 50:28
Join Michael, Danny, and returning guest Olly Rees as they explore the rise of a collaborative customer growth ecosystem powered by financial data. Discover how data-driven partnerships can unlock new value, enhance customer experiences, and drive strategic growth in a privacy-conscious world.
Driving AI Innovation: Transforming Business with Data Analytics and Machine Learning with Rami Mukhtar 14.01.2025 26:04
Kick off 2025 with an inspiring conversation featuring Rami Mukhtar, a trailblazing entrepreneur in the Australian data and AI landscape. Rami’s career began in telecommunications as an embedded software engineer, but a chance conversation about machine learning in the late 2000s sparked his passion for data-driven innovation. From co-founding startups like DataCo and Emergent Labs to shaping ANZ'...
Counting Down 2024’s Top Data Conversations, Big Trends, and 2025 Predictions with Hosts Danny Tyrrell and Michael Bridgeman 08.01.2025 45:18
In this end-of-year recap and wrap-up, hosts Danny and Michael revisit an incredible year of data conversations. From the evolution of AI and automation to major shifts in privacy frameworks and the growing impact of retail media, we countdown the top 5 most-listened-to episodes of 2024, unpacking some of 2024’s biggest trends in big data. Featuring thought leaders like Kendra Vant, Greg Bernard...
Leveraging Up-Ruption to Transform Business Ecosystems and Societal Growth with Greg Bernarda 06.11.2024 46:55
Host Michael Bridgeman is joined by guest co-host Dave Pountney, featured in episode 20 of Data Conversations, as he chats to acclaimed thought leader and global strategy innovator, Greg Bernarda. An alumnus of the World Economic Forum and shortlisted in the Thinkers50 strategy shortlist, Greg is the mastermind behind the concept of ‘up-ruption’ — a framework for redesigning business ecosystems t...
Harnessing External Data: Powering Financial Growth and Risk Management with Mark Hookey 22.10.2024 44:37
In this episode of Data Conversations, we sit down with Mark Hookey, CEO and founder of DemystData, to explore how financial institutions can unlock the power of external data to drive growth, mitigate risk and automate processes. With over a decade of experience in data tech and product development, including leadership roles at LexisNexis and Optimal Decisions Group, Mark shares his journey from...
The Future of Retail Media: Leveraging Data to Drive Brand Success with Hugh Cameron 19.09.2024 47:11
In this episode, we’re joined by Hugh Cameron, Chief Platform Officer at Zitcha, a leading unified retail media platform. With over 15 years of experience in the MarTech space, Hugh shares how he and his team are harnessing data to reshape retail media, making Zitcha a trusted partner for retailers looking to thrive in today’s digital landscape. From optimising brand integration to navigating the...
Optimising Audio Engagement: Managing Audio Data and Analytics with Cam Strachan 11.09.2024 36:47
Welcome to the second in-studio episode of Data Conversations. Today we welcome Cam Strachan, a seasoned technologist and the head of Data and Analytics at Southern Cross Austereo. With over two decades of experience in the MarTech and AdTech sectors and serving as an IAB Data Council Member, Cam is a driving force behind data-centric strategies that enhance content creation, distribution and audi...
Innovating for Impact: Driving Growth, Transformation, and Sustainable Success with Dave Pountney 01.09.2024 50:13
In their first-ever in-studio episode, hosts Danny and Michael sit down with Dave Pountney, a visionary leader with 20 years of experience in driving growth and transformations. As the Founder and Partner of Vibrance, Dave is on a mission to empower organisations across Australia and New Zealand to be bold and innovative so they can unlock the full potential of their people. With a rich history as...
Navigating Data, AI, and Industry Shifts: Recapping Insights and Trends with Hosts Danny Tyrrell and Michael Bridgeman 14.08.2024 32:22
In this episode, hosts Danny and Michael recap recent episodes and delve into big industry trends. They discuss the wave of generative AI, emphasising the importance of incremental testing and learning of these technologies, highlighting that true organisational transformation hinges on the human element—changing processes, structures and skill sets to empower workforces for an AI-powered future....
Shaping Tomorrow: AI, Data Collaboration, and Security with Anita Sood 12.07.2024 20:52
Joining us today is Anita Sood, an accomplished business leader with two decades of international experience driving customer and partner transformation, leading high-performing teams, and shaping markets. With a distinguished career at Microsoft, Cisco, and now AWS, Anita has built powerful partnerships and nurtured vibrant communities. Currently leading the Asia Scale Partner team at AWS, she sh...
Navigating AI: Practical Insights and Future Outlook with Kendra Vant 03.07.2024 45:20
Today's episode features Kendra Vant, a mastermind in building products, teams and companies that leverage AI and machine learning. Renowned for her ability to transform innovative ideas into profitable products, Kendra is currently fascinated by energy, agritech and health, seeing these as areas with extraordinary potential for deeper use of data and AI and economic and social imperative for...
Navigating the Evolution of Digital Marketing with Moritz von Sanden 26.06.2024 34:13
Join us as we explore the past, present, and future of digital advertising with Moritz von Sanden, a distinguished AdTech specialist and Head of Sales at Audience360. Moritz shares his digital marketing journey, highlighting significant changes and challenges, the industry's current state, the importance of transparency, and the evolving nature of data usage. He also addresses the impact of pr...
Elevating Analytics: Forging Industry Partnerships and Shaping Education with Anita Arbogast 19.06.2024 34:39
In today's episode of Data Conversations, we welcome Anita Abogast, a seasoned executive with two decades of international expertise in banking and higher education. Anita's impressive career includes pivotal roles at the Commonwealth Bank of Australia, GE Capital, MIT Sloan School of Management and Melbourne Business School. As the current Executive Director at the Melbourne Business Scho...
Reflections from Recent Episodes Exploring the Strategic Role of Data in Business with Danny Tyrrell and Michael Bridgeman 30.04.2024 36:23
Join hosts Danny and Michael in this introspective episode as they delve into the evolving role of data in business and society. Reflecting on conversations with past guests, exploring cross-industry themes and offering fresh insights into our vibrant data landscape. Looking ahead, they examine how data collaboration transcends traditional boundaries to drive growth in multiple business domains. T...
Playing to Win: Harnessing Gamification For Behavioural Change in the Workplace with Dr. Kerstin Oberprieler 24.04.2024 35:03
Join us in conversation with Dr. Kerstin Oberprieler, an award-winning designer, researcher and speaker specialising in the intersection of behaviour change and gamification. With a PhD in design thinking, complex systems and behavioural change through gamification, she has worked with government, private businesses, multinationals, non-for-profits and educational institutions across Australia, th...
Pioneering Privacy Through Change and Transformation: Nurturing Healthy Digital Ecosystems with Maddy Oldfield 15.04.2024 52:09
In this episode, we delve into the challenges of steering large-scale digital transformations while maintaining a keen focus on privacy and ecosystem health. Distinguished guest, Maddy Oldfield, is an interdisciplinary change and transformation leader, with over two decades of experience across multiple domains, including the public sector, banking and finance, telecommunications, energy, media an...
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