Coffee with Carma

Coffee with Carma | Episode 456 You meant to leverage your book this week, and somehow it’s already Wednesday. In this episode, I share three simple ways you can start turning your book into content today, using material you’ve already written. No new ideas required, just a system for mining what’s already sitting on your shelf. Questions This Episode Answers: * How do I market my book without sta...

Coffee with Carma | Episode 455 If your book isn’t attracting the clients or opportunities you hoped for, listen up. Before you blame the book, consider this. In this episode, I share five key principles. These principles can turn a book on a shelf into a tool that grows your business. You’ll see why sharing your book is simple. Your book is like potential energy, just waiting to be unleashed. The...

(Inspired by The Right St uff) Coffee with Carma | Episode 454 The astronauts who made it into space were not the ones who sat back and let NASA run the mission. They fought to keep their hands on the controls. In this episode, I walk you through three reasons your book marketing needs the same thing. I share the real story of what happened when I tried to publish a book a month. I explain why the...

Coffee with Carma | Episode 453 If your book marketing feels stuck, you might think the answer is starting over with a brand new plan. But in this episode, I walk you through a different approach. Instead, read the habits you already have consistently. They may hold more clues to your best marketing path than any expert advice ever will. I’ll share three steps for spotting those clues. And share a...

Coffee with Carma | Episode 452 If I’ve learned one thing from years of marketing my books, it’s that doing more is rarely the answer. In this episode of Coffee with Carma , I share five principles around the idea of consistency. They explain why some authors gain real authority from their books. And others remain invisible ... even when they’re putting in the same effort. This video very well may...

Coffee with Carma | Episode 451 In this episode, I draw three surprisingly sharp book-marketing lessons from Our Man Flint . This 1966 spy spoof was the predecessor to both Austin Powers and The Incredibles . Derek Flint didn’t follow the standard spy manual. He wrote his own. And if you want a book marketing strategy that actually works, you’ll need to do the same. I walk you through three insigh...

Coffee with Carma | Episode 450 Does book marketing feel like 100 moving pieces with no clear starting point? You’re not confused. You’re just missing a framework. In this episode, I walk you through three simple steps. They will cut through the noise and give you a clear, manageable approach. I also share the three-month rule I use to evaluate what’s working in my own marketing. If you’ve been tr...

Coffee with Carma | Episode 449 Most authors I talk with aren’t struggling because they haven’t tried hard enough. They’re struggling because nobody ever gave them the right blueprint. In this episode, I walk you through the five principles of authority-first book marketing: the foundation that makes everything else in your book marketing strategy work harder and last longer. Whether you’ve been p...

Coffee with Carma | Episode 448 I used to think “if you build it, they will come” was just a movie line. Then I watched it sink one expert author after another. In this episode of Coffee with Carma, I borrow three lessons from Field of Dreams . They will show you why your published book might be met with silence, and what you can do about it. You’ll discover why repositioning your book isn’t a fai...

Coffee with Carma | Episode 447 If my book marketing isn’t converting, the first thing I check isn’t my budget or my platform. It’s my message. In this episode of Coffee with Carma , I walk you through three fast checks. They reveal whether your message is doing the work it should be doing or not. These checks will show you exactly where the gap is and how to close it. Questions This Episode Answe...

Coffee with Carma | Episode 446 If your book isn’t doing what you hoped, it’s tempting to blame the book itself. But what if the problem is something else entirely? In this episode, I share five key principles that will change how you view book marketing. These principles will shift how you measure success and where you focus your energy. If you’ve been applying standard book marketing advice desi...

Coffee with Carma | Episode 445 If book marketing feels like pushing a boulder uphill, you’re not alone. You’re not failing either. In this episode, I explore the 2,000-year-old myth of Sisyphus. It shows that exhaustion isn’t the real issue. Also, effort alone won’t solve the problem. I share three strategic questions every author should be asking. I argue that we should treat book marketing as a...

Coffee with Carma | Episode 444 You know that one book marketing task that keeps rolling from this week to next week to the week after that? I’m talking about the one that’s been on your list so long it practically has tenure. In this episode, I share three simple exercises. They reveal why it keeps stalling. And I help you decide what actually belongs on your marketing plan. Learn how to map your...

If your book marketing keeps stalling no matter how hard you try, the problem probably isn’t your effort. It’s more likely a missing layer that most authors never address. In this episode, I share five key principles that show what’s blocking your path. This isn’t about adding more to your plate. It’s about understanding the right sequence. This way, what you’re already doing can work as you plann...

In this episode of Coffee with Carma , I draw from Galaxy Quest to highlight a common issue I see nonfiction authors face every week. They follow a book marketing strategy that was never designed for them. I walk through three patterns: * building on untested tactics, * playing a role someone handed you, and * confusing perseverance with inertia. I show you exactly how to run any new marketing tac...