CODING CLINICAL CULTURE by SomeplaceGood.

Week 5 of 'Your Clients Don't Trust You... Yet' is about the trust asset most clinics already have and never activate, reviews and testimonials. Emma unpacks "review by-proxy" through her own life as a younger sister, then gets into why third-party endorsement beats self-promotion, how much Amazon actually spends defending review integrity, what the data says about which generation reviews and how...

Week 4 of 'Your Clients Don't Trust You... Yet' is about before-and-afters, love them or loathe them. From backstage on a Dove shoot showing teenagers how a "perfect" image actually gets built, to a 160-year advertising history and a very current Australian haircare controversy. Then we build the formula for turning a result into a trust builder, not just a photo, plus the legally safe way to buil...

Week 3 of 'Your Clients Don't Trust You... Yet' talks about consultations - the part that makes her decide whether she's coming back. A UCL stress study explains why a consistent process calms her nervous system more than a comforting one does. We also explore the consult framework used in medical adherence research to show exactly how to ask questions so she opens up and adheres to your plan.

Week 2 of 'Your Clients Don't Trust You...Yet' moves from the social feed to the conversation you're having in your beauty clinic. A tapping game explains why your clinical language gets forgotten, and a 1970s photocopier queue experiment reveals how small or big your "because" needs to be depending on what you're asking of your clients. Then we rebuild your top 3 recommendations, emotional outcom...

This ep is all about the neuroscience of trust, including the actual $10 experiment that shows how oxytocin changes how much a stranger is willing to give to you. Then we translate it into the one place trust is being built or broken every day; your social feed (I know, it's a tough place to hang out) and I give you the exact 3-purpose, 3-pillar framework to use this week to make socials easy bree...

"Find out who you are, and do it on purpose." Dolly Parton's line inspired this week's episode. As the awards entries open again for 2027, we break down how to actually write a clinic vision statement, not one everyone else has on their website, but one specific enough to guide your treatment menu, your pricing and your next hire. Action included.

At Beauty Expo this year, I did a talk that didn't hit enough people... so, lucky you, it's recorded here just for you! Discover the commercial opportunity in hormonal ageing. Steal my ai prompts to get your clinic into a place of authority in this space and work out how to make the most of your Beauty Expo (or any event) notes. Looking to make a move? This one's for you!

Straight out of Beauty Expo Australia and this one's personal. A smaller team, a stand that nearly sold out, a competitor who "stole" our stock and the conversation that followed. PLUS what I've changed my mind about after a weekend of watching skin clinic owners, beauty brands, and industry leaders back each other instead of guarding their turf. If you're a clinic owner thinking about your team c...

An airline sold $250,000 tickets for unlimited flights for life and ended up in a lawsuit. A woman in the UK saved 5 years of points for a free hairdryer. Neither of those is a real loyalty story. The real one belongs to 2 Australians, a Manhattan colourist who takes 1 client a day and a Bowral therapist whose training course has people flying in from Canada. This week, the last episode before our...

No groundbreaking business advice this week, just the truth. I've been running my full-time day job through a team restructure, closing an office, prepping for Beauty Expo and raising my 3 kids, and something had to give. So this week I'm not translating an industry trend, I'm talking about the actual weight of running a small business in 2026: the comparison trap, the invisible admin load, the ac...

This week, we look at why TikTok-native beauty brands are opening physical stores on the British high street, and why professional-only skincare brands are launching direct to consumer online at the exact same time. We cover the P.Louise and Boots partnership, the rise of digitally native beauty brands going offline, and what happens to clinic exclusivity when traditionally professional-only brand...

Longevity is one of the biggest opportunities in clinical skincare, but most of what's written about it is built for men and packed with jargon your clients don't trust. This episode unpacks 2 major 2026 industry reports on longevity, science and consumer trust, and translates them into exactly what it means for your clinic, your consultations, and the women sitting in your treatment chair every d...

I spent some time in a European Union interpreting booth at uni, and learnt a trick I now use on the entire beauty industry. This episode is an intro to the SPG Translation Method, shared for the first time: industry insight in, clinic action out. I show you exactly how I turn everything this industry produces into a decision you can make this week, and how to build your own version of the system....

LVMH invested $5 million into an acupuncture clinic in Manhattan. The global wellness economy hit $6.8 trillion and is heading for $10 trillion by 2029. Wellness travellers spend 41% more per trip than normal tourists. Run clubs are sold out. Sauna spaces have waitlists. Community is reorganising itself around health. And the premium clients who are most invested in that shift are sitting in Austr...

Your clients are already researching this. Some of them are already injecting it at home, without a prescription, without bloodwork, without knowing what's actually in the vial. This episode makes sure you're the most informed person in the room when the conversation makes it into your clinic, because it will. Emma Hindmarsh Conan, founder of SomeplaceGood and GM of Murad Australia, breaks down ev...

Retail is spending millions trying to do what you do every day. You built experiential beauty before it had a name. Everyone's talking about experiential retail like it's a shiny new frontier. Immersive spaces, community moments, sensory design. And yes — it's happening fast. Walmart is selling transdermal wellness patches. Fenty Beauty just built a cultural event inside Myer. A fairy floss brand...

AI is chasing what clinicians already do. Here's why clinical compounding is winning the personalisation race. The beauty industry is spending millions building algorithms that measure skin, learn from it, and formulate a custom serum every month. Atolla, born at MIT, is doing exactly that — and it is genuinely clever. A utility patent. A continuous loop of measure, learn, adapt, formulate. Skinca...

Emma was asked on stage at the Best in Skin Awards, in front of 200 industry insiders, what the awards mean for the beauty industry. She answered it wrong. She didn't talk about the industry, she talked about the people. And she's not sorry... because the people are the whole point. This is a short observation episode, not an industry analysis but there are still 3 action points at the end, becaus...

Anti-ageing language is costing you clients. Here's what a 20-year-old brand decision tells you about the next move for your clinic. The beauty industry has been fighting biology for decades. Fight ageing. Reverse the clock. Correct, repair, restore. And clinicians have been saying these words too — in consultations, on websites, in the content they post every week — without stopping to ask whethe...

Season 3 is built differently. Emma runs through what's coming in the beauty industry - the renewal-over-reversal shift that changes how every clinician should communicate; the invisible AI already sitting in your treatment room; supplements as a clinical tool; a hypothetical clinic build from scratch; retail trends update; Beauty Expo 2026. We kick off next week - get ready to take notes AND take...

Season 2 is done! But Emma couldn't close it without going back for the ideas that only got clearer after she published. The generational divide that ran through every episode. The business name that becomes your ceiling. The human connection premium that's the season's actual spine. And a Season 3 preview - the inside-out opportunity is real, it's close, and you want to be ahead of it.

I spent a week in Los Angeles - overstimulated, occasionally underfed, and completely unable to switch off my industry brain. From CVS pharmacy walls stacked thirty brands deep, to celebrity protein popcorn, to treatment room protocols that every Australian clinic should steal immediately... this episode is your business brief from the other side of the world. No fluff. Just what I saw, what it me...

Last week, Emma put the US medspa market on a pedestal. Then people inside the market pushed back. This episode sits with the complexity — volatile revenue, the autonomy trap inside franchise models, and why the thing Australian clinics do best is exactly what the US model can't scale. Three actionable takeaways, zero backtracking.

What's the difference between a US medispa generating $1.97 million AUD per location and the average Australian clinic earning roughly half that? It's not location. It's not luck. It's not even services. It's memberships, technology, and systems — and Emma Hindmarsh Conan is breaking down exactly how the world's fastest-growing aesthetic franchise model works, what it means for Australian clinics,...

Beauty won awards at the world's biggest tech show - yes, TECH. Emma cuts through the noise on 4 launches that actually matter — L'Oréal's skin-shaped LED mask, Lancôme's at-home resurfacer (and the clinical question nobody's asking), Skinsight's MIT-developed wearable skin sensor, and the YSL lipstick printer she absolutely doesn't need but desperately wants. Plus: a quick update from future-Emma...