CODING CLINICAL CULTURE by SomeplaceGood.

I spent some time in a European Union interpreting booth at uni, and learnt a trick I now use on the entire beauty industry. This episode is an intro to the SPG Translation Method, shared for the first time: industry insight in, clinic action out. I show you exactly how I turn everything this industry produces into a decision you can make this week, and how to build your own version of the system....

LVMH invested $5 million into an acupuncture clinic in Manhattan. The global wellness economy hit $6.8 trillion and is heading for $10 trillion by 2029. Wellness travellers spend 41% more per trip than normal tourists. Run clubs are sold out. Sauna spaces have waitlists. Community is reorganising itself around health. And the premium clients who are most invested in that shift are sitting in Austr...

Your clients are already researching this. Some of them are already injecting it at home, without a prescription, without bloodwork, without knowing what's actually in the vial. This episode makes sure you're the most informed person in the room when the conversation makes it into your clinic, because it will. Emma Hindmarsh Conan, founder of SomeplaceGood and GM of Murad Australia, breaks down ev...

Retail is spending millions trying to do what you do every day. You built experiential beauty before it had a name. Everyone's talking about experiential retail like it's a shiny new frontier. Immersive spaces, community moments, sensory design. And yes — it's happening fast. Walmart is selling transdermal wellness patches. Fenty Beauty just built a cultural event inside Myer. A fairy floss brand...

AI is chasing what clinicians already do. Here's why clinical compounding is winning the personalisation race. The beauty industry is spending millions building algorithms that measure skin, learn from it, and formulate a custom serum every month. Atolla, born at MIT, is doing exactly that — and it is genuinely clever. A utility patent. A continuous loop of measure, learn, adapt, formulate. Skinca...

Emma was asked on stage at the Best in Skin Awards, in front of 200 industry insiders, what the awards mean for the beauty industry. She answered it wrong. She didn't talk about the industry, she talked about the people. And she's not sorry... because the people are the whole point. This is a short observation episode, not an industry analysis but there are still 3 action points at the end, becaus...

Anti-ageing language is costing you clients. Here's what a 20-year-old brand decision tells you about the next move for your clinic. The beauty industry has been fighting biology for decades. Fight ageing. Reverse the clock. Correct, repair, restore. And clinicians have been saying these words too — in consultations, on websites, in the content they post every week — without stopping to ask whethe...

Season 3 is built differently. Emma runs through what's coming in the beauty industry - the renewal-over-reversal shift that changes how every clinician should communicate; the invisible AI already sitting in your treatment room; supplements as a clinical tool; a hypothetical clinic build from scratch; retail trends update; Beauty Expo 2026. We kick off next week - get ready to take notes AND take...

Season 2 is done! But Emma couldn't close it without going back for the ideas that only got clearer after she published. The generational divide that ran through every episode. The business name that becomes your ceiling. The human connection premium that's the season's actual spine. And a Season 3 preview - the inside-out opportunity is real, it's close, and you want to be ahead of it.

I spent a week in Los Angeles - overstimulated, occasionally underfed, and completely unable to switch off my industry brain. From CVS pharmacy walls stacked thirty brands deep, to celebrity protein popcorn, to treatment room protocols that every Australian clinic should steal immediately... this episode is your business brief from the other side of the world. No fluff. Just what I saw, what it me...

Last week, Emma put the US medspa market on a pedestal. Then people inside the market pushed back. This episode sits with the complexity — volatile revenue, the autonomy trap inside franchise models, and why the thing Australian clinics do best is exactly what the US model can't scale. Three actionable takeaways, zero backtracking.

What's the difference between a US medispa generating $1.97 million AUD per location and the average Australian clinic earning roughly half that? It's not location. It's not luck. It's not even services. It's memberships, technology, and systems — and Emma Hindmarsh Conan is breaking down exactly how the world's fastest-growing aesthetic franchise model works, what it means for Australian clinics,...

Beauty won awards at the world's biggest tech show - yes, TECH. Emma cuts through the noise on 4 launches that actually matter — L'Oréal's skin-shaped LED mask, Lancôme's at-home resurfacer (and the clinical question nobody's asking), Skinsight's MIT-developed wearable skin sensor, and the YSL lipstick printer she absolutely doesn't need but desperately wants. Plus: a quick update from future-Emma...

70% of your clients are buying skincare within three days of seeing you. The question is… why isn’t that revenue staying in your clinic? In this episode, Emma Hindmarsh Conan unpacks the uncomfortable truth about “retail” in clinical spaces and why the industry’s resistance to it is costing both results and revenue. This isn’t about selling more. It’s about clinical responsibility, behaviour, and...

Mecca built $1.3B on curation. Ulta just launched an invite-only marketplace. Adore Beauty is opening 25 selective brand stores. The bet they're all making? That the edit is worth more than the catalogue. Emma asks the uncomfortable question: why are most skin clinics still structured around brands, when their clients desperately need an editor? Plus — a genuine open question to the community she...

We work in an industry built almost entirely by women. Sustained by women. Powered by women's expertise, women's relationships, and women's labour. And yet walk into the boardroom of almost any major beauty company in the world and tell me what you see. This episode isn't an IWD celebration. It's a reckoning. Emma unpacks the 'Give to Gain' theme with complicated feelings; a room full of women in...

Australia spends more on beauty than almost anywhere on earth. The aesthetic? Effortless. Undone. Natural. This is not a contradiction — it's the biggest clinical opportunity we've had in a decade. In this episode, Emma unpacks the A-beauty moment, the neuroscience of "honest signalling," and what it means when the most expensive beauty outcome is looking like you didn't try. PLUS how skin therapi...

Clinics aren’t struggling with compliance. They’re struggling with translation. In this episode, Emma Hindmarsh Conan unpacks new generational behaviour research and connects it directly to what’s happening inside treatment rooms — and inside clinic revenue models. Gen Z doesn’t form trust the way Gen X does. Millennials don’t respond to discount the way Gen Z does. Gen Alpha is fluent in skincare...

Season One of For Skin. For Self. For Good. wasn’t built around trends. It was built around signals. Across eleven episodes, we explored what clinicians are already feeling in their consult rooms, bookings and conversations — often before the data, headlines or algorithms catch up. From proteomics and AI to acne disruption, Gen Alpha skincare, male clients, shrinking wallets, evolving language and...

What happens when your client asks AI before they ask you? In this episode of For Skin. For Self. For Good., we explore the quiet but seismic shift happening across clinical skincare, healthcare, retail and every expertise-led, physical business: authority no longer begins in the room — it begins with the first explanation. As AI becomes the new front desk, triage nurse and intake form, we unpack...

Before products and protocols, there was language. In this episode, Emma explores why the words shaping culture right now are quietly reshaping clinical skincare — long before trends show up in data. These aren’t buzzwords — they’re behavioural signals. This is a conversation about translation, not marketing. About why consultations are acts of interpretation. Why trust is built linguistically fir...

When the economy tightens, clients don’t stop caring for their skin — they simplify, stretch appointments, and often turn to DIY. Inspired by BeautyMatter's line “When the economy cuts back, we cut our own bangs,” this episode explores what that behaviour really means for clinics — and why it’s not laziness, but economic realism. Drawing on insights from The State of Fashion 2026 (Business of Fash...

In this episode, we explore the cultural and psycho-social shifts quietly reshaping clinical skincare, and why the future of the industry isn’t being driven by better treatments alone. This is not a conversation about trends, devices, or protocols. It’s about how clients are changing. What they’re asking for beneath the surface. And why confidence, calm, and regulation are becoming as critical to...

Is tele-derm the future of clinical skincare... or just another hype cycle? In this episode, we break down the shift into Tele-Derm 2.0, revealing why digital dermatology isn’t replacing clinics… it’s rewriting clinical culture. Emma explores how telehealth went from a pandemic necessity to a powerful, permanent layer of modern skin care; reshaping client expectations, strengthening treatment adhe...

We are living through the most precise moment in beauty and wellness history. Supplements for pregnancy, perimenopause, teens, stress, sleep, focus. Calming drinks. Functional coffee. Mushroom blends. Even deodorant being positioned by life stage. At first glance, it can feel like over-segmentation. But look closer and you see that something else is happening. In this episode, Emma Hindmarsh Conan...