Gonto and Hank

Code to Market

Business EN ↓ 57 episodes

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

Be sure to visit the podcast's website and support the creator: codetomarket.fm

Author

Gonto and Hank

Episodes

Obsessed with Service as Software (with Marcel Santilli) 19.11.2024 12:18

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers. Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P Service as Software: https://x.com/JayaGup10/status/1852148821389934921 Marcel: LinkedIn Twitter GrowthX

More Launches and Cool Dev Tools Websites 08.11.2024 26:19

This episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs

Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement 30.10.2024 15:54

We discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.

Pre-PMF Ads & Design Partners Done Right 24.10.2024 20:30

We discuss the biggest wastes of money for devtool startups, plus how to think about design partners vs contractual commitments. Bonus topic: another boring launch.

Boring Launches & Bad Names | Code to Market 03 16.10.2024 18:50

We discuss how we'd improve the messaging around a "boring" launch (like Deno's v2 launch), plus bad and confusing names of companies and products.

Show-don't-tell Launches & Fighting to (not) Persuade 11.10.2024 17:04

We discuss how launches like bolt.new do a good job of showing instead of telling and gettting users to a moment of "wow!" faster. Plus thoughts on whether debating people on Twitter has any persuasive power.

Devtool Influencer Sponsorship and WordPress Scorched Earth 08.10.2024 19:30

We discussed Theo dropping Vercel as a sponsor and some general thoughts on content creator sponsorships, and the beginning of Automatic vs WP Engine.