Code to Market

In this episode Hank and Gonto dive into Hank's experience at React Miami, where online beefs turned surprisingly civil and a "Family Feud" parody stole the show. They also discuss Figma's head-scratching trademark battle over "DevMode," a move that ended up being less strategic genius, more meme fuel.

We share the wild projects, crazy constraints, and innovative pivots that turned panic into progress.

Every startup struggles with this—even the best founders and teams we’ve worked with. How do you actually hire great people, build trust, and scale without turning into a slow, bloated mess? In this episode, we share the hard-earned lessons that helped us grow high-performing teams at Auth0, Vercel, Laravel, and more.

Levels.io is turning vibe coding into a full-blown distribution engine—shipping fast, selling hats, running hackathons, and pulling others into his orbit. We break down what B2B founders can learn from his playbook, then dig into the Rippling vs. Deel spy scandal, Vercel’s drama with Cloudflare, and Supabase’s documentary on Bolt.new. It's founder mode, for better or worse.

This week, Hank's in the hot seat. Gonto grills him on Laravel’s latest launch - what was great, what wasn't, and what pissed him off. We cover: - Why bundling launches > launch weeks - The secret power of using other people’s audiences - Tips to improve marketing & pricing pages - How Gonto wishes Hank positioned harder against launch weeks One of our most tactical episodes yet!

Raycast just launched AI Extensions, and we break down why their approach to marketing and UX is what Apple Intelligence should have been. Then crypto story time with Gonto as he talks about the biggest crypto hack in history—$1.4 billion stolen from Bybit—and why their response was a masterclass in crisis communication. We talk about speed, transparency, and how to turn disaster into brand streng...

We discuss why sales enablement is more powerful than sales collateral and how to get them to stop relying on PDFs and case studies and instead focus on understanding the product and delivering answers in real time. We also discuss credit card gates on products. After gathering insights from DigitalOcean, MongoDB, and PlanetScale, we break down the trade-offs between frictionless sign-ups and filt...

AI chatbots are driving more traffic than you think, and it’s happening fast. Hank and Gonto break down the latest data on AI-driven search, why it matters for businesses right now, and how companies should adapt. They also dive into a heated database debate between Neon, Planetscale, and Prisma, discussing how to handle trolls and bad benchmarks. Plus, a look at Laravel’s unconventional approach...

In this episode of Code to Market , Hank and Gonto break down the trade-offs of fast follows —why speed gets you attention, but differentiation wins you customers . They explore the psychology of AI adoption (why the less people understand AI, the more they use it), and how devtool founders should sell the WOW first, then the HOW to drive real adoption. They also dive into the rise of Agent Experi...

Most devtool founders and marketers focus too much on launches and not enough on vision. In this episode, we break down Andrew Chen’s take on viral launches—are they a waste of time or always worth it? Hank defends the power of going big, while Gonto argues for a more targeted approach. We also dive into the real reason technical founders struggle with storytelling, why Elon Musk’s never-ending vi...

Questions answered: What could Devin have done differently in their marketing? Are Devin's VC's stupid? How can you run small dinners/meetups? What's brilliant about Raycast's ad? (and what would we change?)

What makes a great early marketing or DevRel hire? In this episode, we break down why hunger for glory drives experimentation, why first hires should be generalists, and whether founders should test marketing channels before hiring. Plus, we discuss the different types of DevRel and analyze a great example of educational marketing from Resend. 🔹 When to hire your first DevRel 🔹 Charisma vs. cont...

Hank & Gonto share their work and personal themes for 2025.

In this episode, we discuss if attention and amplification is better than money now. We dive deep into organic and paid influencer marketing, and affiliate marketing.

In this episode we discuss frameworks on competitors, GitHub's "free" Copilot plan, and the bastardization of PLG

Developers make decisions with emotion, not just logic and rational thinking - you can use that! Also, Shopify's boring launch was a masterclass.

This week we discuss about 2 online fights: Supabase vs Levels & EDB vs PostgresWeekly, how to be creative with your booth and conference strategy, and how real "building in public" is.

We discuss Rippling crossing the line with their comparison page mischief, a simple hackathon by Vercel, and our thoughts on "Mega Launch Week"3:35 PM

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers. Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P Service as Software: https://x.com/JayaGup10/status/1852148821389934921 Marcel: LinkedIn Twitter GrowthX

This episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs

We discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.

We discuss the biggest wastes of money for devtool startups, plus how to think about design partners vs contractual commitments. Bonus topic: another boring launch.

We discuss how we'd improve the messaging around a "boring" launch (like Deno's v2 launch), plus bad and confusing names of companies and products.

We discuss how launches like bolt.new do a good job of showing instead of telling and gettting users to a moment of "wow!" faster. Plus thoughts on whether debating people on Twitter has any persuasive power.

We discussed Theo dropping Vercel as a sponsor and some general thoughts on content creator sponsorships, and the beginning of Automatic vs WP Engine.