Cocktails & Commerce Podcast

This week Bill and I are joined by our guest Peter Sheldon, to shake up a Vesper cocktail and talk about ShopVision, Market & Competitive Intelligence, his vision for how commerce become’s increasingly autonomous, and what it’s like leading Product for an AI-native company. Peter is co-founder and Chief Product Officer of ShopVision, a fast growing market and competitive intelligence solution focu...

This week Bill and I are joined by our guest Tomasz Pindel, co-founder and CEO of Voucherify. Voucherify is a Customer Incentive and Loyalty Engine that has built a reputation for enabling businesses to rapidly deploy and test promotions, discounts, and loyalty solutions through its API-first, composable platform. Based in Poland, Voucherify works with customers across Europe and now North America...

Another episode with a true Commerce OG. This week Steve Papa joins us to explore the founding and growth-path of Endeca — the commerce search and guided navigation platform that became the de facto standard for retail eCommerce discovery in the 2000s. Endeca climbed to powering roughly half of the top 100 eCommerce sites before being acquired by Oracle in 2011. If you were building a serious reta...

Bill and I are both saddened and excited about this episode. This is the first of a series we are calling the “OG Series”, where C&C talks to a commerce OG about the early days, what they are up to now, and where the party is joining to be when the robots take over. First up: Remembering Jon Panella But before we get into the episode, we want to first acknowledge an OG our industry recently lost -...

Bill and I have been looking forward to this one. Rob Garf joins us to mix up a great riff on his beloved Espresso Martini and dig into the transformation happening at the intersection of marketing technology, agentic systems, and customer experience. Rob is Head of Strategy at Cordial , a cross-channel marketing platform that sits at the convergence of data, AI, and the activation layer. Cordial...

This week Nitin Mangtani joins Bill and I to mix up a delicious C&C bespoke mocktail and give us an update on Salesforce Commerce Cloud, their recent acquisition of Cimulate , and share his point-of-view on agentic commerce, and what the rise of AI-driven agents means for the future of B2B and software as a whole. Nitin is Executive Vice President of Agentforce Commerce & Retail Cloud at Salesforc...

As we get the pod back up and rolling after a bit of a break, we are excited to bring you a great conversation. John Williams joins Bill & I to shake up a Dark & Stormy - which one is ‘dark’ and which one is stormy? - and dig into a topic we’ve been wanting to explore for a while: what AI is doing — and will do — to the commerce content supply chain. John is the Founder, Co-CEO & CTO of Amplience...

For the last episode of 2025 - or the first of 2026, depending on when you listen - Bill and I have a great episode and the perfect cocktail for you. Bjarke Sejersen joins the pod to mix up some Bloody Mary riffs and talk about the transformation AI is bringing to B2B Commerce - and perhaps most importantly, we are not just talking about the B2B eCommerce website. Bjarke is the founder and CEO of...

Bill and I are joined by Kailin Noivo to mix up a NA cocktail and talk about eCommerce analytics and what is happening ‘for realz’ with Answer Engine traffic and impact today. Kailin is the co-founder and President of Noibu , where he leads the company’s mission to help eCommerce businesses identify and eliminate both small and large problems that impact traffic, conversion and bounce rates. Since...

This episode Bill and I are joined by Jim Herbert , CEO of Patchworks to mix up a few too many Pisco Sours - complete with reverse dry shakes and a bit of history - and talk about the evolution of composability, integration, MACH architectures, and agentic commerce systems. Patchworks is a solution provider competing in the dynamic, rapidly evolving integration platform-as-a-service market (aka: i...

This episode Bill and I are joined by John Andrews to mix up a smoky, balsamic riff on an Old Fashioned and talk about the evolution of commerce product discovery, the rise of CommerceGPTs , and how agentic commerce will really work. John is CEO of Cimulate , a generative-AI native solution that covers many compelling use-cases - discovery, personalization, and more - focused on commerce, which he...

This episode Bill and I are joined by Jason Cottrell to mix up a great bespoke cocktail and talk about the evolution of commerce services, composability, the rise of agentic commerce ecosystems, and the future of the MACH Alliance. Jason is the founder & CEO of Orium , a leading consultancy for composable and adaptive commerce across the Americas. Orium is a services firm at the forefront of agent...

This episode Bill and I are joined by Bryan House to mix up a bespoke Manhattan riff, check in on Elastic Path, discuss the state of the commerce tech market, and look forward to the impact of agentic commerce. Bryan is now CEO of Elastic Path , having taken over the leadership role in May 2025. Bryan joined EP in December of 2020 to lead product and customer success, then became President in 2024...

This episode Bill and I are joined by Eli Finkelshteyn to mix up some Boulevardier riffs and talk about the evolution of commerce product discovery in the Gen-AI and agentic era, Agentic Commerce, and hear Eli’s perspective on where this market is headed. Eli is founder & CEO of Constructor , a leading enterprise commerce product discovery solution. Eli founded Constructor in 2015, but interesting...

This week Bill and I are joined by Scott Mager, CMO of Deloitte U.S. to mix something up - ostensibly some Margarita riffs, though Scott had his own ideas - and talk about the world of consulting and systems integration and how all that is evolving in the face of AI. Scott is now CMO of Deloitte U.S., but brings a deep background in commerce and digital experience to our conversation, having led t...

This week Bill and I are joined by Dirk Hörig, founder and CEO of commercetools. We warned Dirk that we would ply him with drinks and ask him some tough questions, and that’s just what we did. We talked about what is happening with Commercetools, the state of the market, MACH Alliance, and the advent of Agentic Commerce and what that means for commerce tech. Dirk co-founded Commercetools in 2006,...

This week Bill and I are joined by Scot Wingo , founder and CEO of early-stage agentic commerce start-up, ReFiBuy and the podcast and Substack Retailgentic - where he focuses on Agentic Commerce. When we wanted to focus on the topic of Agentic Commerce, we could think of no one better than Scot to come on and talk about. Scot is a serial entrepreneur with an impressive and long background in comme...

This week Bill and I are joined by Maju Kuruvilla - founder and CEO of commerce AI start-up, Spangle AI . Spangle is one of a number of early stage companies that have emerged over the past year leveraging advances in Generative-AI - large language models and transformers - to impact the commerce experience and lead down a new agentic commerce path transforming both the human experience and laying...

This week Bill and I are joined by Bobby Morrison , Chief Revenue Officer at Shopify We invited Bobby on the show to respond to our recent article on Shopify , and talk about a number of things we shared there. Bobby goes deep, sharing insights into their momentum to the enterprise commerce platform market and their ambitions moving forward - in both product & GTM. If you partner with, work with,...

This week Bill and I are joined by Raj De Datta , Founder and CEO of Bloomreach to mix up a Kir Royale cocktail and talk about Raj’s perspective on the market, his many lessons from founding and leading Bloomreach, and AI’s impact on the future of commerce experiences, digital marketing, and how merchants and marketers work going forward. Many of you will know Raj, Co-Founder and CEO of Bloomreach...

This week Bill and I are joined by Travis Hess , CEO of BigCommerce to mix up a C&C original cocktail with us and talk about BigCommerce - his vision, where BigCommerce fits, contrasting BigCommerce & Shopify, and where the commerce platform and technology market is headed. Travis took the reins at BigCommerce this past September, rising from President to lead the company’s transformation. Travis...

Welcome everyone to another episode of Cocktails & Commerce. This week Kiri Masters joins us to mix up a ‘Walk in the Park’ mocktail and talk about the world of retail media and how it is poised to change quickly. Kiri was the founder of Bobsled Marketing, an agency focused on helping marketplace sellers with their strategy to compete and gain exposure. Bobsled was acquired in 2022, and Kiri is no...

This week Bill and I are joined by Rick Nash , Founder & CEO of Spotlight , to mix up a Horsefeather from Rick’s hometown of Kansas City, and talk about analyst relations and how to think about that. Spotlight is among the leading analyst relations firms that help technology and services companies with analyst relations strategy and execution. I’ve had the pleasure of knowing Rick for many years,...

This week Bill and I are joined by Jamie Anderson , President of UserTesting , to mix up a legendary Scottish cocktail - the Bobby Burns - and talk about the importance of customer feedback, testing, and balancing qualitative and quantitative customer input. We also touch on Jamie’s unique career journey from engineer into sales, then into marketing, sales leadership to today as President at UserT...

This week Bill and I are joined by Scott Silverman , Co-Founder of CommerceNext and long-time commerce community builder, to mix up some classic Sazerac cocktails and talk about the keys to building a vibrant professional community and hosting a great event. We also gain Scott’s perspective on the health and state of the commerce community in the U.S. today. Many of you either know Scott or have s...