Coaching Business Spotlight - A Big Conversation of Soul and Strategy

  Summer Encore Series   This episode was originally released in 2025 and remains one of the most important conversations we've had about building a coaching business. If you've ever wondered why certain strategies seem to work for other coaches but not for you, this framework will help you understand what to focus on at your current stage of growth. What Stage of a Coaching Business Are...

How can coaches create more success without burning out? As coaches, it's easy to get caught up in doing more, chasing new strategies, or comparing ourselves to what everyone else seems to be doing. In this episode, Kat introduces her Practical Magic summer series—a carefully curated collection of five foundational podcast episodes designed to help coaches reconnect with what truly creates su...

How can coaches overcome imposter syndrome? Imposter syndrome is one of the most common struggles coaches face — especially in the early stages of building a coaching business. In this episode, Kat explores why so many coaches secretly question whether they’re “good enough,” even after years of experience and training. She shares personal stories from her own coaching journey and reveals why more...

How do you grow a coaching business without losing alignment? Growing a coaching business isn’t just about strategy—it’s about building something that feels aligned, sustainable, and true to who you are. In this episode, Kat and Curtis share insights on how coaches can move out of overwhelm and into clarity by focusing on what truly matters in their business and their work. You’ll learn how to sim...

Is building a coaching business supposed to be easy? Many coaches enter the industry believing that because coaching is their calling, the business side should feel natural, effortless, even “magical.” In this episode, Kat gently but honestly challenges that belief. She unpacks two persistent myths—first, that a coaching business should be easy to build, and second, that coaches don’t need support...

What’s the difference between marketing and sales in a coaching business? Many coaches blur the line between marketing and sales, which can lead to confusion when one is working and the other isn’t. In this episode, Kat breaks down the clear distinction: marketing is how you get your message in front of people, while sales is the conversation that leads to a decision—and ultimately, a paid client....

How can coaches use storytelling to attract clients authentically? Storytelling is one of the most natural and effective ways to market your coaching business. In this episode, Kat shares how your personal experiences—both big and small—can become powerful teaching tools that inspire and connect with your audience. When you lead with truth, lessons, and transformation, your message becomes somethi...

In this episode of The Coaching Business Spotlight Show, Kat continues the theme of soul-driven action by walking through her Soul Search process in real time with coach Tara Wear. Together, they unpack procrastination, creative tension, self-doubt, and the pressure to “be special” — and transform it into heart-led clarity. If you’ve ever felt stuck finalizing a program, second-guessed your expert...

In this episode of the Coaching Business Spotlight Show, Kat introduces her powerful Soul Search framework — a 7-step process for taking action that feels aligned, energized, and deeply true to who you are. If you’re a coach who knows how to take action but sometimes feels overwhelmed, exhausted, or unsure which action is actually right… this episode is for you. Kat breaks down how to move from re...

In this episode, Kat explores one of the most powerful — and often overlooked — elements of growing a sustainable coaching business: the personal touch. Marketing isn’t just about visibility or tactics; it’s about relationships. Kat shares why meaningful, authentic connection is the foundation of both short-term results and long-term success. Through real stories from her own business, Kat illustr...

In this episode of the Coaching Business Spotlight Show, Kat kicks off a two-part focus on relational marketing — the kind of marketing that feels human, authentic, and aligned with who coaches are at their core. Speaking directly to coaches who feel resistance, fear, or dread around marketing, Kat reframes marketing not as selling, but as connection. Through personal stories from the early days o...

In this New Year episode, Kat invites listeners to shift the spotlight inward. Before goals, strategies, or growth plans, she asks one essential question: who do you want to be this year? Through deeply personal stories, Kat explores visioning as a lived, embodied practice—one that includes intuition, patience, and trust through challenges. Kat shares three powerful real-life stories that illustra...

In this New Year kickoff episode, Kat invites listeners to shift the spotlight inward and create a vision that honors both their business and their whole self. Through three powerful stories — a family-centered dream that manifested magically, a client’s love story guided by clarity and courage, and Curtis’s career transformation — she shows how intuition, inner alignment, and action work together...

In this episode, Kat walks coaches through the 10-step Soul Driven Success Visioning Process — a powerful yearly ritual she has refined over two decades. Building on last episode's “Year in Review,” this conversation dives deep into how to intentionally craft a 2026 vision rooted in alignment, positive momentum, and soul-level truth. Kat breaks down each of the 10 steps with stories, examples...

In this episode, Kat kicks off a brand-new visioning series designed to help coaches enter the new year feeling grounded, inspired, and aligned. She shares the origin story of her own “Year in Review” ritual and explains why this reflective practice is essential for creating a meaningful, soul-driven vision. Kat walks listeners through her three-part framework—Highlights, Lowlights, and Insights—a...

In this encore episode, Kat Knecht shares a powerful story from her book "Evolve Your Coaching Business" that reveals how to make smart money decisions as a coach. Using an unexpected analogy from her early life helping run a fruit-growing business, Kat shows how creativity, curiosity, and a clear niche can turn challenges into thriving success. She breaks down real numbers on what new a...

In this special panel episode, Kat Knecht gathers three members of her Soul Driven Success community — Ronda Colavito, Todd Karges, and David Baillie — to unpack insights from the 2025 ICF Global Coaching Study. Together, they explore what the data reveals about the coaching industry’s rapid growth, rising professional standards, and evolving business landscape. From global trends to pricing insig...

In this episode of the Coaching Business Spotlight Show, host Kat Knecht dives into the world of group coaching—what it is, why it works, and how it can help coaches grow their impact and their businesses. Drawing from her personal journey, Kat shares how her first book club experiment turned into a bedrock for her coaching career and how group coaching creates unique opportunities for connection,...

In this episode of Coaching Business Spotlight, Kat and Curtis dive into what it really means to create soul driven success. They share their personal stories, insights, and a practical framework they call the Success Cycle—a process you can track through your own life to discover how you naturally create success. Kat and Curtis reveal that success isn’t about copying someone else’s formula—it’s a...

This week on the Coaching Business Spotlight Show, Kat wraps up the Harvest Series with a powerful conversation with relationship coach Arjan Makar. Together, they explore how romantic relationships can become one of the deepest paths to self-discovery—and how coaching can help clients navigate connection, independence, and intuition without judgment. Arjan also steps into a live Soul Search coach...

In this episode of the Coaching Business Spotlight Show, Kat continues her fall “Harvest Series” with a heartfelt exploration of what it really means to prepare for, believe in, and step into your harvest season. Drawing from her early years in the fruit business, Kat shares how investing time, money, and faith before the payoff shaped her understanding of business growth. She shows how the lesson...

In this kickoff to the fall “Harvest Time” series, Kat teams up with her husband and business partner, Curtis, to unpack the Four Stages of a Coaching Business. Using a personal health journey as a powerful analogy, Kat illustrates why an accurate “diagnosis” of your business stage is critical to growth. Without it, you risk wasting time, energy, and resources on activities that don’t match where...

In this heartfelt and empowering episode, Kat wraps up her "Back to Basics" summer series by diving deep into a topic that's often overlooked in the hustle of running a coaching business: intentional time off. She shares her personal and professional insights into why creating space through business retreats, CEO time, and true downtime is not a luxury—but a necessity for long-term...

In this insightful episode of the summer “Back to Basics” series, Kat welcomes Charlie Jett—veteran coach, Harvard MBA, and submarine-force officer turned business strategist. Together, they tackle a persistent myth in the coaching world: that once you’re certified, clients will come calling. Spoiler alert—they won’t. Kat and Charlie break down the practical realities of building a coaching busine...

In this episode, Kat kicks off her summer series, “Back to the Basics,” by diving into a foundational principle from her "Evolve Your Coaching Business" course—the 75/25 rule. She shares how this simple mindset shift can help coaches stay empowered, take ownership, and stay out of victim mode when building their businesses. Drawing inspiration from music and personal stories, Kat weaves...