IAPC&M - International Authority for Professional Coaching & Mentoring
Coaching and Mentoring Best Practice - Both Sides of the Coin
Aimed at coaches/mentors. Each podcast contains an interview with a coach or mentor as well as one of their clients to learn and share best practices. Hosted by Jenny Butter, an Accredited Master Coach, on behalf of the IAPC&M, a global accreditation body.
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IAPC&M - International Authority for Professional Coaching & Mentoring
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Latest episode
Jun 10, 2026
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Episodes
Why Nothing Is Shifting — Inside-Out vs Outside-In Coaching and Where Does Real Transformation Actually Begin? 10.06.2026 27:28
Many leaders know exactly what to do or think then know, yet something still doesn’t shift. In this episode of Both Sides of the Coin, Catalina D. Flore, Accredited Fellow Coach, speaks with Rich Waterman, human performance coach and former senior trainer with Tony Robbins, and his client, Dr Chris Joseph, to explore where real transformation actually begins. Together, they unpack the differ...
The Midlife Shift: Coaching Through the Perimenopause Transition 08.04.2026 28:04
What happens when a life transition doesn’t arrive with a bang, but with a quiet shift in your sleep, mood, and energy? For many women, perimenopause begins up to a decade before menopause, yet it remains one of the most misunderstood phases of life. In this episode of Both Sides of the Coin, host Catalina Flore sits down with Naturopathic Nutritional Therapist Geeta Tailor and guest Surinder Kira...
I want to train as a coach. Which is the best course? 18.11.2025 27:36
Data suggests that, each year, between 8,000 and 10,000 people globally are completing coach training in a desire to enter the profession. There are hundreds of courses to choose from, with a big price difference. As an aspiring coach, which one is worth investing your time and money in? In this month's Both Sides of the Coin, host Jenny Butter is in the hot seat. As an experienced coach, she is...
Why you need to become accredited as a coach - tangible benefits 21.10.2025 21:19
In 2025 there are approximately one hundred and twenty-four thousand professional coaches worldwide, a 15% increase since 2023. This figure encompasses a broad range of coaching practices beyond just life or sports coaching, reflecting the overall growth of the hundreds of millions of pounds coaching profession. Yet, many people who claim to be coaches are not properly trained, certified, or accr...
How to coach clients through grief 24.02.2025 22:07
At some point in our lives, every one of us will experience grief. Be it the death of a family member, a friend or pet, a divorce, an estrangement from parents, or a redundancy, there will be times when coaching can be the key to creating a new future. Joining podcast host, Jenny Butter are Lisa Heacock and her client Ellouise. Lisa is a grief and life coach and Ellouise came to Lisa after the los...
Create a coaching breakthrough - use both body and mind 23.01.2025 18:46
As a coach, do you have clients who need something more than you can currently offer, to enable them to achieve their desired breakthrough? If so, have you considered upskilling and training as an embodiment coach? Embodiment uses both the body and mind in coaching sessions. Joining podcast host, Jenny Butter, are Mark Walsh and his client Flouer Evelyn. Mark has trained over 2000 coaches in over...
How to turn negative thoughts in positive ones 01.08.2024 23:38
In this episode, we learn about the saboteur within and how coaching can turn these tendencies into positive thinking. Joining podcast host, Jenny Butter, are John Rice and his client Jim Hartshorne. John coaches people to enable them to improve their mental resilience. One of his CEO clients, Jim, has over 25 years of global experience in the Supply Chain industry and he is now an MD of a major 3...
How to coach to transform clients lives 01.07.2024 27:19
When you coach clients, how often is there an underlying issue that blocks them moving forward? It doesn’t matter whether the person is a C-suite or junior staff, until the root is found and the paradigm shifts success doesn’t occur. In this podcast, host Jenny Butter, learns from the pioneer of transformational coaching, Keith Merron, and one of his clients, Shane Emmons, about how this process p...
How to coach clients to live intentionally 03.06.2024 26:24
How self-aware are the people that you coach? Do they live their lives, purposely? In this episode of Both Sides of the Coin, we get some top tips on how to coach our clients so they can intentionally, live a life of purpose. Joining host, Jenny Butter, are Dr Barbara Mutedzi' and her client Dr. Tinashe Johnson. Barbara is a Conscious Leadership & Neuroscience-Based Coach who works with busine...
How to best coach expats living in a different location to their partner 06.05.2024 28:49
Do you have clients whose partners are often away with work? Many couples experience short periods apart, however, there are a lot of professions that mean partners are away for longer periods, often months and years at a time. In this podcast, as coaches, we get some top tips about how to work with couples and families who live in split locations. Joining podcast host, Jenny Butter, are Rhoda Ban...
How to coach clients to reprogramme negative self-talk 28.02.2024 21:05
Negative self-talk, most of us know what this feels like and how it can hold us back. As coaches, how can we help both our clients and ourselves, reprogramme the negative thoughts in our head for good? Joining podcast host, Jenny Butter, are Paul Boehnke and his client Mary. Paul is an experienced Life Coach with a demonstrated history of helping those who let self-doubt and self-judgment hold the...
Simple and effective coaching tips to improve client experience 19.12.2023 34:10
Whether you are a newly qualified coach or have hundreds of clients under your belt, there are always things to learn, and quick tips that we can implement, to improve the coaching experience for our clients. In this episode podcast host, Jenny Butter, is joined by coach Niroshan Silva and his client Irfan Ahmed. Niroshan has over 12,000 coaching hours and has transformed the lives of over 530,000...
Learn about systemic coaching, a method that delivers value to all stakeholders of the coachee 28.11.2023 22:57
Today we find out about systemic coaching and how it can help our clients. In essence, systemic coaching delivers value to all the stakeholders of the coachee, these include those they lead, colleagues, investors, customers, partners, family as well as their local community. Joining podcast host, Jenny Butter, are Marina Anchevska and her client Meglena Dimitrova. Marina is an Accredited Fellow Co...
How to help clients identify and clear stuck emotions and limiting core beliefs 26.10.2023 20:59
Do your clients need to identify and clear stuck emotions and limiting core beliefs? In this month's podcast, we get some top tips on how they can do this by using words. Host, Jenny Butter, is joined by Amanda Peet and her client Mandi Simms. Amanda is the founder of ‘Mind Your Mind’ a technique that provides the words you can say - to yourself - out loud - to instruct the subconscious mind to re...
How to bring emotional awareness into your coaching sessions 27.09.2023 23:03
The importance of Emotional Intelligence in achieving success at work and in our day-to-day lives has been discussed in many books over the past twenty-five years however, few of the books have shown how to actually develop your skills so you can become more Emotionally Intelligent. In this podcast we get some top tips on how to develop our own skills and how to bring emotional awareness into our...
How to allow clients to experience the whole spectrum of what life has to offer 24.08.2023 32:45
Do your clients, choose to live? Life can be beautiful, exhilarating, and full of possibilities; yet it’s also complex, challenging, and inherently uncertain. In this podcast, we get some top tips on how to allow our clients to experience the whole spectrum of what life has to offer, not merely endure life, but enjoy it in all its facets. Joining podcast host, Jenny Butter, are Yannick Jacob and h...
How to bring religious faith into career coaching 27.07.2023 20:51
As a coach who works with clients from across the globe, I have found that many of them want to also consider their faith and belief systems when it comes to making and taking decisions. Whether their belief is in Christianity, Islam, Hinduism, Judaism, Buddhism, or they are part of the new age movement, with 84% of the world’s population having a faith, as coaches, we need to be mindful of this,...
How to best coach clients with creative brains 24.05.2022 23:07
Do you or any of your clients have a creative brain? Those of us with ‘creative’ brains, when in full flow, can be intuitive, instinctive, quick, and brilliant. But on the flip side, sometimes the simplest of things just seem to overwhelm us and can be debilitating. In this month's podcast, we get some top tips on how to coach creative brains. Joining host, Jenny Butter, are Julia Caddick and her...
Coaching clients with suicidal thoughts, learn best practices 27.04.2022 24:04
As a coach, how aware are you of the signs that a client may be considering suicide? Do you know what to ask and, what not to say? In this month's podcast, we get insight and top tips. Joining podcast host, Jenny Butter, are Dr Michael J Marx and coach Donnalea Barber. Michael is an ICF Professional Certified Coach and he has founded a non-profit called Coaching Suicide Awareness. Donnelea Barber...
Top Tips for leadership, executive and corporate coaches 29.03.2022 21:46
To stay ahead, todays’ leaders at all levels of an organisation find they must do all they can to develop high-performing workforces who deliver world-class products and services, and that is where coaching has proved to be vital. Today, we get some top tips on executive, corporate and leadership coaching. Joining podcast host, Jenny Butter, are Monica Jonsson and her client Alberta Brusi. Monica...
Top tips on coaching mid-career professionals 28.02.2022 21:35
Do you work with clients who feel unseen, stuck or are no longer advancing at work? How as coaches can we help them take positive steps career-wise? In this month's podcast we get some top coaching tips. Joining host, Jenny Butter are Hulya Kurt and her client Jane. Hulya is a career coach based in Geneva who works with her clients who want to get promoted or make a positive change. Her client Jan...
Top tips on coaching clients with perfectionism 28.01.2022 26:13
Are you a perfectionist? What about some of the clients you work with? How much of their judgment by the inner critique or overwhelm comes from perfectionism? Today, as coaches and mentors, we get some top tips on how to coach people who are perfectionists. Joining host, Jenny Butter, are Aylin Webb and her client Elizabeth. Aylin combines Cognitive Behavioural Therapy (CBT), EMDR Therapy, NLP and...
Improve confidence in public speaking - Top Tips 09.12.2021 16:18
How confident do you feel when speaking in public? Whether running a group session, a webinar, a training day, or giving a presentation, public speaking is something that we, as coaches and mentors, need to do from time to time. And it can be scary! So how can we increase our confidence and know that what we say and do engages our audience in an inspiring way? Joining podcast host Jenny Butter, ar...
Top professional business mentoring tips to apply as a mentor 25.11.2021 27:59
Today on both sides of the coin we get some top mentoring tips from the best in the business. Joining podcast host, Jenny Butter, are Kerrie Dorman and her client Kim Gowing. Kerrie is the founder of the Association of Business Mentors and was voted 2019 ‘People’s mentoring champion’. She trains professional business mentors and one person she trained is Kim Gowing. Kim is the Chief Change Officer...
How to coach menopausal clients better manage their mindset 28.10.2021 21:31
As a coach, have you ever addressed menopause and its wider impact on wellbeing or work performance, with a client? Today we get some top tips on how to help our clients manage mindset through menopause. Joining podcast host, Jenny Butter, are Gail Gibson, Ruby McGuire and Amanda Peet. Gail Gibson and Ruby McGuire co-authored the book, ‘The Working Women’s Guide to Menopause, When The Heat is On,...
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