CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing

Six episodes in, what have we learned? Chris Hewitt and producer Caroline James take a break from interviewing CMOs to reflect on the journey so far. They share what has surprised them, the feedback that's stood out, and how CMO Unplugged will evolve in the episodes ahead. It's an honest, behind-the-scenes conversation, complete with one rather embarrassing microphone mishap. Contact Chris...

Trust is the secret weapon that high-performing Chief Communications Officers swear by. In a world disrupted by AI and misinformation, this episode explores how top CCOs build credibility and drive impact. Discover the role of trust in modern comms and learn strategies to future-proof your skills. Contact Tabita: ⁠https://www.linkedin.com/in/tabitaandersson/⁠ Whitepaper:⁠ ⁠⁠ https://info.berkeleyp...

Join fractional CMO Steven Manifold as he delves into the challenges facing today's marketing leaders.  With CMOs under pressure and content quality declining, Steven discusses how short-termism and vanity metrics are impacting growth.  He offers insights on leveraging AI strategically to maintain originality and aligning marketingwith business goals and specifically the importance of focusing...

Most CMOs are underestimating agentic AI, but not for long. Ravi Shankar explores how autonomous systems will soon run campaigns end to end and why leaders who act now will gain the edge. A must-listen on closing knowledge gaps, managing risks and staying ahead. Contact Ravi: ⁠https://www.linkedin.com/in/ravishankardevaraj/ Whitepaper: https://info.berkeleypr.com/gatedagenticai Music: Timeless by...

Roula emphasizes the power of storytelling in marketing, illustrating the importance of moving beyond just features and facts to create narratives that emotionally resonate with audiences. This approach enhances engagement and influence, making storytelling a crucial tool for modern marketers. This works because it taps into human emotions, making information more memorable and engaging. Roula Vsr...

Seasoned CMO Paul Taylor talks to Chris Hewitt about the growing pressures on modern CMOs, including shrinking tenures, the metrics that matter and how to squeeze more from your marketing budget. He warns mediocrity, not AI, is marketing’s biggest threat. Paul highlights B2B lessons from B2C, the importance of finance fluency, brand investment, trust and peer networking. Contact Paul: https://www....

Join host Chris Hewitt in "CMO Unplugged" as we delve into the fast-paced world of B2B marketing. Discover insights from top marketing minds on tackling AI, content overload, and the rise of mediocre marketing. Tune in for stories, strategies, and surprises that will help you stay ahead in the ever-evolving marketing landscape. Music: Timeless by Alex-Productions