CMO Convo

Most companies compete on features. Brian Button thinks that's exactly why they lose. Brian is a brand strategist and former creative director who helped shape the identities of Lyft, DoorDash, and Instacart. In this episode, he joins Michal Lasman to break down why brand is your most powerful competitive advantage, and what it actually takes to build one that sticks. From the Lyft vs. Uber brand...

In this episode of CMO Convo, host Michal Lasman sits down with Jason Hemingway, Chief Marketing Officer at Phrase, to explore what it really means to build a global brand in 2026 and beyond. In this episode: -Why "design for global from day one" should be every marketer's mindset -How language becomes a creative multiplier, not a logistical burden -The role of AI and agentic systems in scaling cu...

Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now... Key talking points The case for marketing as a revenue driver. How to effectively show how marketing is driving revenue, even in circumstances where attribution is difficult. The st...

In this episode of CMO Convo, Yana Sirenko (Samsung) explains how the role of marketing is shifting from execution to orchestration, where success depends on how well teams collaborate across data, partners, and markets. From treating data as a competitive advantage to navigating cross-cultural teams, this conversation reframes what modern marketing leadership actually looks like. In this episode:...

AI is rapidly changing how marketing teams operate. But technology adoption is moving faster than marketers themselves. In this episode of CMO Convo, Webflow CMO Dave Steer shares how marketing leaders should think about AI adoption, team structure, and the future of the marketing role. While AI can dramatically increase efficiency, the real challenge isn’t the technology. It’s helping teams devel...

What does resilience really look like inside a 140+ year-old media brand? In this episode of CMO Convo, we sit down with Finola McDonnell, Chief Marketing & Communications Officer at the Financial Times, to explore how a legacy publisher stays relevant in an era defined by AI, platform disruption, and shifting audience behaviour. Finola shares how the FT differentiates between truth and trust...

In a world moving faster than most organizations can process, clarity has become a leadership advantage. In this episode of CMO Convo, Robin Karakash, former VP of Marketing at Mozilla and founder of Curious Altitudes, explores why narrative is no longer just a storytelling device but a strategic infrastructure that aligns teams, builds trust, and helps companies navigate constant change. When tea...

As marketing teams head into 2026, the pressure is clear: move faster, prove revenue impact, adopt AI without losing what makes marketing work in the first place. In this episode of CMO Convo, CMO Michal Sever shares how she's navigating that tension from the inside. From building AI-powered creative machines to protecting human judgment, creativity, and trust, this conversation goes beyond surfac...

B2B2C marketing sits in its own strange universe: part enterprise, part consumer, and entirely shaped by gatekeepers, complexity, and wildly diverse end-users. In this conversation, Annie Furlong (VP of Consumer and Growth Marketing) breaks down what makes the model uniquely challenging, especially in healthcare, where literacy, access, and timing fundamentally shape how people engage. Annie share...

AI avatars are moving fast, faster than regulation, faster than most teams can adapt, and in some cases, faster than human comfort levels. In this conversation, marketing leader Tomer Zuker breaks down what’s actually happening behind the scenes: the real technology, the ethical risks, and why brands are quietly preparing for a hybrid future of humans, agents, and fully conversational avatars. Tom...

When marketing and finance work in silos, growth stalls. But when the CMO and CFO operate as true partners? The business moves faster and decisions get smarter. In this conversation, Audrey Masset (Senior Director of Marketing) and Mark Beakhouse (CFO) at Wegrow share what it really takes to build a high-trust, co-owned relationship between marketing and finance, one that goes beyond budget approv...

What does authentic thought leadership look like inside a company, and how do you make it part of your culture, not just your content strategy? In this episode of CMO Convo, Karen Chalmers, VP of Marketing and Partnerships at InterVal, shares her philosophy on building trust in B2B, empowering every employee to use their voice, and keeping authenticity alive in the era of AI. Karen’s own career “j...

AI and large language models are rewriting how people discover and evaluate brands. In this episode of CMO Convo, Guy Yalif, Chief Evangelist at Webflow, explains why traditional SEO is no longer enough, and how marketing leaders can adapt before it’s too late. Guy shares the “perfect storm” CMOs are facing: a loss of control over brand narratives, declining traffic from AI overviews, and the grow...

Most B2B marketing falls flat because it plays it too safe. Aviv Canaani, CMO/CRO at Datarails, explains why it’s time to rethink how we approach marketing, creativity, and revenue ownership. In this episode of CMO Convo, Aviv shares how he flipped DataRails from 95% outbound to 95% inbound, why B2B teams should borrow tactics from B2C, and what it really means to own the full funnel as a CRO. The...

Most marketers think in terms of either B2B or B2C. But in reality, many industries operate in the blended world of B2B2C marketing where intermediaries influence the final customer’s decision. In this episode, Yuliia Krupenko (CMO at Stealth Startup, ex-Marketing Lead at Waggel) shares how to navigate this complex ecosystem, drawing from her experience in travel, fintech, and pet insurance. You’l...

Marketers are hearing a lot about AI. But what does it actually change in the way teams work, make decisions, and connect with customers? In this conversation, Archana Dhankar (AI in Marketing Leader) draws on two decades of B2B marketing experience to argue that AI isn’t just another tool. It’s forcing a rethink of how marketing is structured. From smarter customer research to cross-team alignmen...

How do we stay authentic, relevant, and human in a world of AI-generated everything? In this episode of CMO Convo, host Michal Lasman sits down with Tomer Zuker to explore how marketers can adapt, thrive, and lead in this new era. You’ll learn: ➝ Why personal branding on LinkedIn is now a core career asset (and common mistakes to avoid) ➝ How to balance authenticity with AI-generated content witho...

AI is reshaping go-to-market strategy, marketing careers, and even how companies are built. But what does that mean for marketing leaders, teams, and the future of work? In this episode of CMO Convo, Angeley Mullins (Chief Growth & Marketing Officer, advisor, and mentor) joins us to explore the rise of AI-driven GTM strategy, the skills marketers need to stay relevant, and why building your pe...

In this episode, John Brezinsky, B2B marketing leader with experience at Babbel, Pearson, and Conductor, reveals how smart market research can transform your entire go-to-market strategy. John breaks down when research is actually worth the investment, how to structure studies that deliver actionable insights, and why most teams are sitting on goldmines of untapped market intelligence. If you're a...

What happens when marketing stops being a support function and starts driving revenue? In this episode, Carlota Feliu, Head of Marketing at HP, shares how modern B2B marketing is evolving — closer to sales, closer to customers, and much closer to impact. Carlota unpacks the blurred line between ABM and demand gen, the real meaning of marketing-sales alignment, and how AI is (and isn’t) changing ho...

How is AI really changing marketing? In this episode of CMO Convo, Invoca CEO Gregg Johnson shares hard-earned wisdom from decades in tech, offering a grounded, strategic view of AI’s role in modern marketing. From consumer trust and data privacy to agentic AI and personalized brand experiences at scale, Gregg dives into the real blockers, opportunities, and human implications of AI adoption. Whet...

In this episode, Sushovan Saha, Head of Marketing at Attentive.ai, breaks down how modern marketing leaders can drive real business impact by working backwards from revenue, aligning with sales, and rethinking the KPIs that matter. If you're tired of measuring success with page views and vanity metrics, this one’s for you. ✅ In this episode, you’ll learn: Why "page views" and "open rates" don’t c...

In this episode, János Moldvay, VP of Measurement at Funnel.io, breaks down the future of marketing intelligence: how to build trust in your data, measure brand impact, and move beyond outdated models. From triangulated measurement strategies to making marketing a true revenue driver, this is essential listening for CMOs, performance marketers, and data-curious creatives alike. In this episode, yo...

In this episode of CMO Convo, host Michal Lasman speaks with Tanya Alain, VP of Marketing at Upfluence, about the evolution of influencer marketing into a true revenue-driving channel. Tanya shares how her early experiences in PR and communications at L’Oréal laid the groundwork for a career now centered around creator marketing. She explains that influencer marketing is no longer about vanity met...

We sat down with Emmet Gibney, the CEO of Rewardful, to uncover the transformative power of affiliate marketing in the B2B SaaS landscape. Emmet shared his insights on how affiliate marketing has evolved, moving beyond its reputation and becoming a trusted and effective channel for B2B companies.