Clipped: Your Content Creation Toolkit

Send us Fan Mail Colin Gray, founder of The Podcast Host , discusses his journey in podcasting and its evolution in the UK and Europe. He emphasizes the importance of integrating written content with audio for podcast growth and the impact of Google updates on website traffic. Genuine, helpful, and human-created content is crucial for standing out in search engine rankings. Colin shares his early...

Send us Fan Mail This week, Eric's continuing his conversation with Mike Wiston, CEO and Founder of mowpod . Mike delves into the intricacies of podcast monetization, networking, entrepreneurship, and balancing family life while running a successful online business. This Weeks Sponsor: Riverside.fm - Enter promo code CLIPPED at checkout to get 20% off any individual plan. Riverside is the bes...

Send us Fan Mail Mike Wiston, CEO of MowPod, shares his journey from being a self-proclaimed 'total mess up' to becoming a successful entrepreneur. He discusses the importance of understanding every aspect of a business and the value of hands-on experience. Mike highlights the role of AI in podcast audience growth and the necessity of a strong organic growth strategy before implementing...

Send us Fan Mail In this episode, Eric  introduces a new feature from Spotify that allows users to comment directly on podcast episodes through the Spotify mobile app. He shares insights on this update and discusses its potential to enhance listener engagement and foster community.  Podcast Sponsor: To get 20% any individual Riverside.fm plan , enter promo code CLIPPED for 20% off. Episode Takeawa...

Send us Fan Mail In this episode, Eric gets into the concept of “brand identity”. As content creators, we often hear about the importance of defining our brand, but what does that really mean? What You'll Learn: The basics of brand identity and why it matters. The reality for new content creators and how to embrace evolution within your brand. Why you shouldn't stress too much about your...

Send us Fan Mail In this week's show, Eric shares five compelling reasons why LinkedIn should be a key part of your content strategy. Learn how to leverage LinkedIn to boost your organic reach, network with professionals, and grow your brand.  Why LinkedIn? Well, for starters, LinkedIn's organic discoverability is exceptional, making it one of the best platforms to get your content seen...

Send us Fan Mail In this episode, Eric explores a topic that will resonate with "elder millennials" and those over 40 who are making waves in content creation. If you’re part of this age group and feel overshadowed by the younger generation’s viral successes, this episode is made for you! What You’ll Learn: The Advantage of Experience: Discover how your life experiences can enrich your c...

Send us Fan Mail This week, Eric dives into the key strategies he's using to supercharge his brand growth. Even with the exciting anticipation of welcoming his second baby girl, Eric ensures that he shares valuable insights on how to boost your personal brand. Sponsor Shoutout: We're sponsored by Riverside.fm our favorite place to record 4k video directly from our web browser. If you&apo...

Send us Fan Mail 1. Lack of Integrated Business Model Simply relying on ads isn't enough. Your podcast should be part of a larger business ecosystem. Promote your services or agency through your podcast. Without this, seeing significant returns will be tough. 2. Insufficient SEO Knowledge Ranking on Google is harder due to AI and frequent updates. Google favors relevant, useful content. Your...

Send us Fan Mail In this episode of Clipped, host Eric continues his review of mowpod, an online podcast marketing agency. He shares his experience of boosting a specific episode of his podcast to gain more downloads.    Eric breaks down the results, including impressions, plays, and certified IAB downloads. He discusses the effectiveness of the campaign, the types of devices used by listeners, an...

Send us Fan Mail Poddy People! Welcome back. In this episode of CLIPPED, Eric dives into how to boost downloads for podcast episodes using mowPod . Regardless of where you are on your podcast journey, understanding the benefits of a paid strategy for podcast growth is essential. Join Eric as he shares his experience with mowPod and how it can help you get more downloads for your episodes.  Sponsor...

Send us Fan Mail In this episode of CLIPPED, Eric explores strategies to enhance your podcast's visibility within Apple Podcast Search. Learn why search rankings matter, the basics of podcast SEO, how Apple Podcast Search works, and debunk some common myths. Get actionable insights to optimize your show and attract more listeners. Sponsor Alert: This podcast is sponsored by Riverside.fm - If...

Send us Fan Mail Today, Eric is dropping knowledge on a critical topic for any podcaster, the reality of making money through ads. He also gets into why trying to monetize through ads is TOUGH unless you have a huge show. Regardless, understanding ad-based monetization is important, especially if your show is still growing its audience.  Sponsor Shout Out:  This episode is sponsored by Riverside ....

Send us Fan Mail This episode marks a significant milestone for the podcast — Episode 100! As I near my two-year anniversary, I want to thank you all for tuning in and joining me on this auditory journey.  Today, I’m getting a little whacky and getting into the world of immersive audio. I’m stoked to share this episode with you and it’s a little different from the traditional catalog. I’m explorin...

Send us Fan Mail I'm your host, Eric, and today I’m diving back into the world of podcast SEO. If you're looking to increase your show's visibility across Apple Podcasts, Spotify, and Google, you're in the right place.  In this episode, I'm adding two fresh SEO tips to the original five discussed in Episode 54 .  Sponsor Alert: A big shoutout to our sponsor, Riverside.fm ....

Send us Fan Mail In this episode, Eric is exploring the innovative use of AI voices through the platform Speechify to enhance your podcasts, YouTube videos, and more. What You’ll Learn In This Episode Understanding Speechify: Discover what Speechify is all about and why it's becoming a go-to for AI voice integration in content creation. Practical Applications: How AI voices can be used to div...

Send us Fan Mail In this episode of CLIPPED, we explore a simple yet effective productivity hack for podcast editors—listening to classical music while editing. Discover how the soothing yet complex structures of classical compositions can help you focus better and edit your podcasts more efficiently. What You'll Learn: The benefits of listening to classical music during creative tasks. Insig...

Send us Fan Mail In this episode of CLIPPED , your go-to podcast for all things podcasting, host Eric dives deep into the often overlooked but crucial aspect of podcasting—episode completion rates.  From understanding what episode completion rates are, to exploring strategies for enhancing your show's engagement, Eric shares his insights, experiences, and some hard numbers from his own podcas...

Send us Fan Mail In this jam-packed episode of CLIPPED , Eric dives into the often misunderstood world of audio levels, focusing on the crucial distinction between gain and volume.  Sponsors: This episode is sponsored by Riverside. Go to Riverside.fm and enter promo code CLIPPED for 20% off. Here's What You'll Learn: The difference between gain and volume, and why each matters for your p...

Send us Fan Mail In this episode, we're tearing down the invisible wall that traditionally separates the performer from the audience, a concept famously known as "breaking the fourth wall." This technique, while widely recognized in theater, film, and television for its ability to forge a direct connection and foster a sense of intimacy, is making its waves in the podcasting realm....

Send us Fan Mail In this conversation, Greg Wasserman, Head of Growth, Partnerships, and Community as Castmagic , discusses his podcast journey, insights, and the revolutionary tools shaping the future of podcasting. With an extensive background that spans from Player FM to his current role at Castmagic , Greg shares his philosophy on networking, building relationships, and how these strategies ca...

Send us Fan Mail In this episode, Eric dives into the world of monetizing your podcast through paid communities. Discover the benefits of creating exclusive content for your listeners and learn about Apple Podcasts Subscriptions, Patreon and Supercast, and how they can help you deepen your relationship with your audience, while making a little cash on the side. What You'll Learn in This Episo...

Send us Fan Mail Ever hit a creative wall? You're not alone. Today, we're getting real about podcast burnout - that moment when your passion project feels more like a chore. It's a common phase for many of us in the podcasting world, myself included. Despite the love and dedication we have for our shows, sometimes the ideas just don't flow, and the motivation wanes. Shoutout to...

Send us Fan Mail Welcome back to CLIPPED , the go-to podcast for all things podcasting - from production tips and resources to insightful discussions with fellow podcast enthusiasts. I'm Eric, your guide on this journey to making your podcasting dreams a reality. Our mission? To empower you to kickstart, enhance, and monetize your podcast. How To Setup a Podcast Studio Welcome and Apologies:...

Send us Fan Mail In this episode, we share valuable lessons and advice that we’ve gathered over the past 88 episodes of our podcasting journey. If you’re starting a podcast in 2024 we highly recommend you listen, learn and implement some of the tips mentioned in this episode.  By doing so, you’ll save time, avoid our mistakes, and set yourself up for an easier podcast adventure. Sponsor Alert: Thi...