Clicks to Customers

In this episode of the Clicks to Customers, John chats with Paul Kleen, Founder and CEO of PitchIt.ai. Discover how PitchIt is transforming the sales funnel by using AI-powered voice and text agents to qualify leads faster and more efficiently than ever before. Paul shares insights into how PitchIt integrates with tools like Meta (Facebook & Instagram), handles multi-channel outreach, and deli...

In this episode, John digs into Google Ads updates, Meta (Facebook & Instagram) ad tips, TikTok advertising insights, and the future of platforms like Amazon, Pinterest, Snapchat, and X (formerly Twitter). He covers everything you need to know about AI-powered ad tools, tracking and attribution challenges, and how economic changes and new ad laws like TCPA and TikTok regulations will affect yo...

On this episode of Clicks to Customers, John Horn chats with Shanif Dhanani, founder of Locusive, about how SaaS providers and e-commerce businesses can use AI agents to transform customer experiences and drive conversions. Shanif shares: •What AI agents are and how they differ from ChatGPT •Examples of AI agents in action: From onboarding to smarter searches •How to integrate AI into platforms li...

Join John and Lucian from the Stub Group team as they share the latest updates on the state of Google Ads suspensions as of November 2024. Discover how Google is streamlining (and sometimes complicating) their appeal processes, what it means for your suspended ad accounts, and how to prepare and respond effectively. Learn why Google’s quicker response times might be a double-edged sword and how to...

In this episode of Clicks to Customers, John sits down with Dan Balcauski, founder and Chief Pricing Officer at Product Tranquility, to demystify B2B SaaS pricing. Whether you’re a B2B SaaS CEO, marketer, or product manager, this episode is packed with actionable insights to help you price smarter and grow your business. Dan shares: •How value and pricing are connected •The 3 C’s of pricing: Cost,...

Google is saying goodbye to Call Ads! 🚨 This ad type, designed for direct phone call conversions, is being “upgraded” to Responsive Search Ads (RSAs). In this episode, John covers: 🔹 What Call Ads are and why they’re being phased out 🔹 How this change impacts businesses relying on phone calls 🔹 Steps you can take to prepare, including using Call Extensions and optimizing landing pages If you’v...

Google recently updated how Performance Max (PMAX) and Shopping campaigns interact, significantly impacting e-commerce advertisers. In this video, John explains these changes, including: - How PMAX and Shopping campaigns differ - Why ad rank and bidding now determine which campaign takes priority - Tips for testing and optimizing both campaign types to drive better results Whether you’re a seasone...

Welcome to another episode of Clicks to Customers! In this episode, John chats with Trae Halkitis, CEO and co-founder of Penmo, a content writing platform that connects businesses with vetted human writers. Trae shares insights into how Penmo streamlines content creation, why human writers still reign supreme over AI-generated content, and his journey as a startup CEO. This episode is packed with...

Google is phasing out Enhanced CPC (eCPC) bidding starting October 2024, with full removal by March 2025. Is this change something to worry about? Enhanced CPC allowed Google to adjust bids slightly above or below your set max CPC based on conversion likelihood. Still, with newer smart bidding options like Target CPA and Target ROAS, Enhanced CPC has become redundant. Learn what options are best f...

In this episode, discover why LSAs outperform traditional PPC campaigns, offering higher quality leads and better closing rates. Join Corey Zeiman, from GuarenteedPPC, as he explains how Local Service Ads (LSA) can revolutionize your lead generation strategy on this special live episode of our Clicks to Customers Podcast. Tune in for actionable insights that can elevate your approach to local adve...

In this episode, John sits down with Matt Bentley, Head of Data Architecture and Analytics at Loop Horizon, to dig into the evolving world of cookies, compliance, and digital advertising. With third-party cookies on the way out, businesses of all sizes need to adapt quickly to avoid losing crucial insights and ad performance. Matt explains the difference between first-party and third-party cookies...

Have you ever noticed a weird local ad showing up on Google for your business, even though you didn't create it? Well, you're not alone—we were puzzled by this too! We recently discovered that Google can automatically generate local ads from your search campaigns without you knowing. In this quick tip episode, John will explain what happened to StubGroup, why Google does this, and how you can prev...

In this episode, John sits down with Aman Ghataura, co-founder of The Media Engine, to explore how LinkedIn can be a game-changer for B2B lead generation and business growth. Aman dives deep into both organic and paid LinkedIn strategies, sharing actionable insights on how to connect with decision-makers and craft content that resonates with B2B audiences. From best practices and common mistakes t...

In this episode of Clicks to Customers, John Horn, CEO of StubGroup, sits down with Dr. Robyn Graham, a business growth strategist, podcast host, and author. Dr. Robyn shares her inspiring journey from a career in pharmacy to becoming a business coach for purpose-driven women. She offers expert advice on overcoming imposter syndrome, avoiding comparison on social media, and how to focus on long-te...

In this episode, John chats with Brian Elam, a seasoned entrepreneur, podcast host, and financial consultant. Brian opens up about his unique journey from an aspiring rock drummer to a financial expert helping entrepreneurs manage wealth and plan for the future. He shares key entrepreneurial lessons on building a strong network, overcoming challenges, and avoiding distractions like the shiny objec...

In this episode, John reveals surprising results from testing Manual CPC bidding against Target CPA bidding in Google Ads. Discover how these bidding strategies impact cost per click, lead volume, and conversion rates. If you're wondering whether Manual CPC or Google's smart bidding is right for your business, watch to see the data-backed conclusions! 🚀 Dominate Google Ads and grow your business:...

The "Products" tab in Google Merchant Center is your secret weapon – if you know how to use it. In this video episode, John takes you through the Product Analytics Report in Google Merchant Center Next. If you're trying to navigate the new platform and maximize your Google Ads performance, this video is for you! John walks through the five key reports available under the Product Analytics section,...

When creating new Google Ads campaigns, Google might automatically opt your keywords into broad match without your knowledge. If you're using smart bidding strategies like maximize conversions or maximize conversion value, broad match is now the default which can lead to wasted ad spend. Stay informed and avoid costly mistakes with this essential Google Ads tip!

Welcome to our step-by-step update of Google Merchant Center Next! 🚀 In this episode, John Horn, takes you through the latest updates and features of Google Merchant Center Next—your essential tool for leveraging Google Shopping and boosting your e-commerce performance. Whether you're new to Google Merchant Center or transitioning from the classic interface, this walkthrough will help you easily...

Do Google Ads have you scratching your head? You're not alone. In this episode, John and Becky dive into the top Google Ads questions buzzing on Reddit, and their answers might just change how you approach your ads. Whether you’re new to Google Ads or looking to refine your strategy, these tips could significantly impact your ROI. If you’re tired of running ads that don’t convert or want to ensure...

Tune in for an insightful chat with financial strategy expert Ciara Stockeland. In this episode, Ciara shares her expertise on how to get your inventory to work harder: - Common Pricing Mistakes: Learn about frequent errors businesses make when setting product prices and discover practical strategies to avoid these pitfalls. - Understanding Your Financials: Explore why a solid grasp of your financ...

Ever wondered how to make your product stand out alongside competitors in Google searches? Or how to ensure your brand maintains its premium image? 🤔 Discover the magic of brand inclusion and exclusion: 🔍 Brand Inclusion: Perfect for getting your product noticed alongside popular brands. Imagine your new rug popping up when someone searches for a top-selling rug! 🛡️ Brand Exclusion: Essential fo...

Tune into our latest episode to learn how to leverage Google Maps ads effectively! A strong online presence is essential, especially for local businesses. That's where Google Maps comes in. Itcan significantly enhance your visibility and attract new customers. In this episode, we cover: How to optimize your Google Business Profile for maximum impact Strategies for creating compelling Google Maps a...

In this episode, John explains the intricacies of the Google Ads auction. Discover why some competitors' ads rank higher than yours, or why your ads might not show up at all. John digs into the essentials of search and shopping ads, the basics of bidding, the factors that influence ad rank, and how to improve your quality score. Gain valuable insights into optimizing your ad campaigns for better v...

In this episode, John Horn explains the complexities of resolving Google Ads account suspensions. As the leading experts in the field, Stub Group goes beyond the basic audit to offer comprehensive solutions for policy violations. This episode is a must-listen for anyone dealing with a suspended Google Ads account, offering insights and strategies to get back online and optimize ad spend effectivel...