Clicks to Customers

In this Clicks to Customers episode, John Horn interviews Michael Buzinski, President of Buzzworthy Integrated Marketing and author of The Rule of 26.They discuss how B2B service businesses can simplify their marketing, avoid “random acts of marketing,” and use frameworks like the Rule of 26, Focus to Fit, and P3P to grow more profitably. They also dig into pricing strategies, client qualification...

Some products are simply off-limits on Google Ads . . . but the rules aren’t always as clear as you’d think. In this video, John from StubGroup walks you through the main product categories Google prohibits, plus the nuances and exceptions that could keep your ads compliant. You’ll learn:- The top prohibited categories (explosives, firearms, certain supplements, recreational drugs, etc.)- Surprisi...

In this video, we show you exactly how to cancel a Google Ads account and explain what canceling actually means. Canceling a Google Ads account is simple. Log in, go to Admin - Preferences, and under Account Status, choose "Cancel my account." You can reactivate it later with just a click, so this isn't permanent deletion—it's just pausing the account and signaling to Google that you're not planni...

How many times can you appeal a Google Ads or Merchant Center suspension? In this episode, John from StubGroup explains how the appeal process really works . . . what’s true, what’s myth, and how to approach appeals strategically. You’ll learn: The truth behind the “three strikes” myth Key differences between Ads and Merchant Center appeals Tips to improve your chances of reinstatement How to avoi...

In this Clicks to Customers episode, John interviews Tom Roche, Owner of Total Turf. They discuss buying a home-services business, rebranding, overcoming Google/Yelp hurdles, and building a reviews-and-referrals flywheel. They also dig into job costing, crew retention, customer comms, and using Google Local Services to grow. Links mentioned:Tom Roche: https://www.tom-roche.com/Free resources in ou...

Has your Google Merchant Center account been suspended for “misrepresentation”? You’re not alone — and in this episode, we’ll explain exactly what that means and how to fix it. The misrepresentation policy can flag your business for things like: Weak or missing contact info Unrealistic pricing or out-of-stock products No clear return or shipping policies Few reviews or trust signals A weak digital...

Got your Google Ads account suspended? You’re not alone — and we’re here to help. In this Q&A episode, the StubGroup Suspension Team answers the most common questions we hear from businesses facing suspensions, including: Why Google suspends accounts (and what they don’t tell you) How long reinstatement really takes What to do if your appeal gets denied How to stay compliant moving forward Pro...

Why do so many marketing agencies stay busy but barely turn a profit? In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Marcel Petitpas, Co-Founder of Parakeeto, to unpack the hidden dysfunctions that kill agency margins—from unclear pricing models to disconnected operations and financial blind spots. Marcel explains the profit management framework Parakeet...

Jason Greenwood has been in e-commerce for 25 years . . . and he’s still obsessed. In this episode, he breaks down how legacy B2B companies can thrive online, why sales teams don’t need to fear e-commerce, and the biggest mistakes companies make when trying to modernize. From importing memory cards in the 90s to leading enterprise transformations today, Jason’s journey is full of insight (and some...

In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Brandon Gano, COO & Steward of Operations at HumanOp Technologies. They dive deep into HumanOp’s groundbreaking physics-based personality assessment—the only patented one of its kind—and explore how it’s revolutionizing hiring, team building, and leadership. Brandon explains how understanding physical tr...

In this episode of the Clicks to Customers Podcast, StubGroup CEO John Horn sits down with Matt Bailey — marketing educator, author, podcaster, and founder of SiteLogic — to talk about what marketers often get wrong about analytics and how to fix it. They cover:-Why most marketers aren't trained in analytics-How to align marketing with business goals-Tactical tools Matt recommends (including Piwik...

"If you're selling socks with great ROAS but no margin—you're doing it wrong."In this episode of Clicks to Customers, StubGroup CEO John Horn is joined by Duane Brown, founder of Take Some Risk, for an eye-opening chat on what actually drives profitability in modern e-commerce. From the real-world impact of tariffs to why mobile UX is make-or-break, Duane brings sharp, honest insights from managin...

Why don’t beautiful websites convert? What’s the ROI of ugly design? 🤔 In this episode of Clicks to Customers, StubGroup CEO John Horn chats with Brian Massey, founder of Conversion Sciences, to explore the science (and psychology) behind conversion rate optimization (CRO).Brian breaks down:-Why "conversion rate optimization" is a misleading term-How to analyze your website like a digital store-W...

Ever wonder what people are really Googling about Google Ads? In this candid and fast-paced Q&A session, we run through the most searched autocomplete questions on Google Ads—from "Is Google Ads worth it?" to "Can you fix a suspended account?"Whether you're just getting started or trying to figure out why your account was suspended, we’ve got you covered with real answers (and no corporate flu...

In this episode of Clicks to Customers, John sits down with Glib Hodorovskyi, co-founder of ConversionRate. Store , to dig deep into conversion rate optimization (CRO). Glib shares insights from running over 4,000 experiments, outlines a proven CRO process, and reveals why A/B testing is often done wrong—especially by small businesses. From statistical pitfalls to scaling upsells, this episode is...

Google just introduced a brand new campaign type—AI Max for Search—and it could change how advertisers manage search ads moving forward. In this video, John explores what AI Max is, how it borrows from Dynamic Search Ads, what’s new (like ad group-level location targeting and asset automation), and what we still don’t know. We also unpack Google’s push toward full AI-powered campaign creation and...

On May 1st, 2025, Google announced new ad transparency requirements—and they’re rolling out fast. In this episode, John Horn breaks down exactly what’s changing with Google Ads, including the new rule requiring payment profile names to be displayed starting May 31, and what’s coming in Phase 2 on June 30. You’ll also hear exclusive details not included in Google’s official announcement, based on d...

In this episode of the Clicks to Customers Podcast, host John Horn (CEO of StubGroup) sits down with Besnik Vrellaku, the founder of Salesflow.io, to unpack how he scaled a bootstrapped SaaS from zero to over 1,000 customers. Besnik shares his journey launching 8+ MVPs before finding product-market fit, how his team used cold outreach and Facebook communities to drive early growth, and what he's l...

In this episode of the Clicks to Customers podcast, John Horn sits down with Milosz Krasinski, the founder of Chili Fruit, to discuss the secrets to effective SEO and link building. Milosz dives deep into the importance of backlinks, the challenges of link building, and the strategies that have helped his team thrive in the SEO world. He also shares valuable insights on the evolution of digital PR...

Got your Google Ads account suspended? You're not alone — and we're here to help. In this special Q&A session, the StubGroup Suspension Team sits down to answer your most asked questions about Google Ads suspensions, reinstatement strategies, compliance tips, and how to avoid getting suspended again.🔎 In this video, you’ll learn:-Why Google suspends accounts (and what they aren’t telling you)...

In this episode of the Clicks to Customers Podcast, John Horn talks with Aleasha Bahr, host of the podcast Sales is Not a Dirty Word and creator of the Black Sheep Sales Method. Aleasha explains her unique approach to sales, which is all about "fitting" instead of traditional selling tactics. She shares her journey into sales, how to avoid nightmare clients, and offers practical tips to help small...

Struggling with Google Ads verification? In this video, we break down what you need to know about Google’s advertiser and business operations verification processes. Learn how to stay compliant, avoid ad suspensions, and pass verification smoothly. As a Premier Google Partner, StubGroup has helped thousands of businesses navigate Google’s policies. If you’re facing verification challenges, watch t...

Has your Google Merchant Center account been suspended for misrepresentation? You're not alone! Misrepresentation is the #1 reason for Merchant Center suspensions, but Google doesn’t tell you exactly what’s wrong. In this episode, we share a real-life case study of how we helped a new eCommerce business fix its Google Merchant Center suspension and get back online. We’ll break down the common caus...

In this episode of the Clicks to Customers, John chats with Kaleb Steele, founder of Steele Solutions, about the latest SEO strategies and how AI is transforming content marketing. 💡 What You’ll Learn: ✅ How Google’s AI Overviews are changing SEO ✅ Why quality backlinks now matter more than quantity ✅ How AI-driven content modules save time & improve rankings ✅ The truth about local vs. n...

John shares his insights and predictions about Google Ads in 2025. From the growing impact of ChatGPT on search behavior to Google’s integration of AI overviews and changes in tracking, John breaks down what businesses and advertisers need to prepare for in the year ahead. Key topics include: • The rise of ChatGPT as a search engine and its effect on Google. • How AI overviews are reshaping Google...