Clicks and Clarity with Claire

Send us Fan Mail Google was removing keywords, editing bids, and changing targeting without the business owner knowing. Claire audits a flight booking company where auto-applied recommendations turned off the small volume keywords that were converting cheaply and replaced them with broad match. 216 keywords crammed into 1 campaign meant poor ad strength and invisible ads. She explains how to check...

Send us Fan Mail 209 negative keywords added by the business owner and the search terms were still full of rubbish. Claire audits a compensation law firm where the display network was on, the target CPA was set to $2, and every auto-optimisation was pulling in the same direction — get the cheapest possible conversions regardless of quality. She explains why negative keywords cannot fix a structura...

Send us Fan Mail $981 spent and zero conversions showing. But the salon was actually getting bookings. Claire found a cookie consent banner quietly blocking conversion tracking, Acuity Scheduling not syncing with Google Ads, and 48 booking clicks that never showed up in the data. She explains how to check if your tracking is silently broken — and why a small banner at the bottom of your page might...

Send us Fan Mail Every Google recommendation was turned on. Every campaign was the wrong type. And the results were getting worse. Claire audits an orthodontist's Google Ads account where auto-applied recommendations had converted every campaign to display network, added 739 broad match keywords, and launched YouTube and Performance Max campaigns — none of which were appropriate for an orthod...

Send us Fan Mail 28 leads reported. Only 18 were real. Claire audits a personal injury law firm where conversion tracking was double counting, Performance Max generated zero leads, and the target CPA was set to $2,000. She explains how to check whether your numbers are inflated and what proper structure actually costs per lead — including a truck accident attorney getting leads at $55 each. https:...

Send us Fan Mail 755 leads at $7 each. Sounds incredible until you realise none of them were converting into bookings. Claire audits an events venue where maximise conversions was feeding on bad data, broad match keywords were destroying lead quality, and the dashboard numbers were hiding the real problem. She explains how dynamic ad groups meant for e-commerce were misused for lead generation, wh...

Send us Fan Mail $953 for one lead from a commercial water cooler company. Multiple agencies had failed to fix it. Claire explains why maximise conversions fails without conversion data, how broad match keywords attracted domestic consumers instead of business buyers, and what the actual fix looked like. She breaks down why a $50 countertop water cooler search and a $2,000 commercial installation...

Send us Fan Mail The optimisation score went up. The results went down. Claire audited a dog training school where 3 services were mixed into one campaign, the display network was bringing in fraud leads, and Google was spending the budget on puppy training searches instead of the high-value board and train enquiries. She explains why the optimisation score measures compliance with Google, not per...

Send us Fan Mail 4,085 keywords in a single ad group. One ad doing the work for all of them. And the word cleaning was misspelled in every headline. Claire breaks down the air duct cleaning account that had everything wrong — dynamic keyword insertion pulling in random terms, target impression share wasting budget on visibility instead of leads, and one landing page for every service. She explains...

Send us Fan Mail $23,000 spent in a month. 9 form submissions. Zero phone calls tracked. Claire audits a home remodelling company where maximise clicks was still running after a year, 60 keywords were crammed together, and luxury leads were being buried by general searches. She explains why missing phone tracking means you are guessing whether your ads work — and why luxury home remodelling keywor...

Send us Fan Mail  In this dynamic episode of “Clicks & Clarity with Claire,” Claire Jarrett, CEO of Jarrett Digital, pulls back the curtain on why your rivals are scooping up the best leads—and exactly how you can beat them at their own game.  You’ll learn Claire’s step-by-step framework for auditing competitor keywords, crafting ads that out-promise the rest, and reverse-engineering high-conv...

Send us Fan Mail In this dynamic episode of "Clicks & Clarity with Claire," discover how to outsmart your competitors with savvy Google Ads strategies.  Claire Jarrett reveals the secrets to analyzing rival campaigns, identifying improvement opportunities, and leveraging continuous testing for success.  Learn how data-driven decisions and expert insights can give your business the co...

Send us Fan Mail In this eye-opening episode of "Clicks & Clarity with Claire," we uncover the costly blunders that could be sabotaging your Google Ads campaigns.  From over-relying on Google's automated recommendations to neglecting negative keywords, Claire Jarrett reveals the common pitfalls that drain your budget and attract the wrong leads.  Tune in to learn how to take con...

Send us Fan Mail In this compelling episode of "Clicks & Clarity with Claire," we uncover the secrets behind your competitors' success and reveal how you can outsmart them in the Google Ads arena. Claire Jarrett, a seasoned expert in digital marketing, shares insights from her in-depth competitor analyses, highlighting what top competitors are doing right and how you can leverag...

Send us Fan Mail In this episode of "Clicks & Clarity with Claire," we delve into the art of scaling your Google Ads campaigns without the pitfalls of micromanagement. As businesses grow, the demands on your time and resources increase, making effective delegation not just a choice, but a necessity. Join Claire Jarrett as she explores how to empower your team, set clear expectations,...

Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're diving into a critical question: Why aren't your Google Ads converting—and how can you fix it fast? Claire Jarrett reveals common pitfalls that quietly sabotage your campaigns, from inaccurate conversion tracking that inflates your results, to targeting mistakes that attract the wrong audience and drain your budg...

Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're unpacking a costly mistake many advertisers don't even realise they're making: the lazy ad group. Claire Jarrett reveals why lumping all your keywords into a single ad group isn't just messy—it's actively hurting your results. You'll discover how proper campaign structure directly impacts your...

Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're tackling a costly mistake many advertisers make: guessing instead of targeting. Claire Jarrett reveals why adding more keywords doesn't mean more leads—and how it often leads to wasted budgets and poor-quality clicks. You'll learn how to identify buyer intent, structure your campaigns around transactional se...

Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're diving into negative keywords—your secret weapon for filtering out irrelevant clicks and protecting your Google Ads budget. Claire Jarrett shares real-life examples of businesses wasting thousands on the wrong audience, simply because they overlooked negative keywords. You'll learn exactly how to identify and exc...

Send us Fan Mail  Discover why understanding offline conversions is essential for businesses with both online and offline presences, and learn how to leverage Google Ads to track these real-world actions effectively. Claire explains the importance of capturing the Google Click ID (GCLID) and integrating it with your CRM to connect online interactions with offline sales.  Through practical examples...

Send us Fan Mail In this episode of Clicks & Clarity with Claire , Claire Jarrett demystifies one of Google Ads' most powerful tools— Dynamic Keyword Insertion (DKI) . Learn how DKI can save you time, increase ad relevance, and boost click-through rates by automatically tailoring your ads to match search queries. Claire walks you through how to set it up, when to use it, and the common mi...

Send us Fan Mail Is your Google Ads budget quietly leaking away? In this episode of Clicks & Clarity with Claire , Google Ads expert Claire Jarrett walks you through her proven, step-by-step audit process that reveals wasted spend, boosts performance, and drives better ROI. From checking your Quality Score to optimizing keywords, targeting, ad content, and campaign settings—this is the complet...

Send us Fan Mail In this episode of Clicks & Clarity with Claire , we’re breaking down one of the most hotly debated strategies in PPC: Single Keyword Ad Groups (SKAGs).  Claire Jarrett walks you through what SKAGs are, how they can boost your Quality Score, lower your costs, and give you full control over your Google Ads campaigns.  You'll learn the pros, the cons, and how to optimise SK...

Send us Fan Mail In this episode of Clicks & Clarity with Claire , discover the power of Google Ads callouts — those short, attention-grabbing snippets that highlight your unique selling points and promotions. Claire breaks down how callouts differ from structured snippets, why they boost your Quality Score, and how to set them up for maximum impact. Learn best practices for crafting compellin...

Send us Fan Mail In Today’s podcast, here’s what you’ll learn: 🎯 How to identify and use intent-driven keywords that attract high-quality B2B leads 🧠 The secret to structuring ad groups by buyer journey stage ✍️ Why data-driven ad copy always outperforms fluff 👥 The power of audience layering and remarketing done right ⏰ Using dayparting and ad scheduling to avoid wasted spend 📈 The role of m...