Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Send us Fan Mail What if the clients you’re chasing on Instagram are already one introduction away? This episode breaks down how referrals, case studies, and smart ad spend are quietly outperforming the content hamster wheel. What You’ll Learn: What you’ll learn about turning referrals into a predictable client acquisition channel What you’ll learn about using client interviews as high-converting...

Send us Fan Mail She started filming flea markets for fun. One year later? Airbnb licensed her content for a global campaign. This episode breaks down how documenting what you love can turn into four- and five-figure opportunities — without chasing trends. Faye Whitaker is the Chief Brand Officer and founder of W Signature, where she helps creatives and entrepreneurs build meaningful brands throug...

Send us Fan Mail Why are brands spending millions to miss the point—and what can creators learn from Super Bowl ads and the internet’s obsession with nostalgia? This episode breaks down what actually drives attention, connection, and conversions right now. What You’ll Learn: How Super Bowl advertisers often miss the real buyer—and what that means for your targeting Why nostalgia and simplicity are...

Send us Fan Mail TikTok’s sale is official — and creators are already feeling the fallout. From zero-view videos to data changes and algorithm chaos, here’s what’s actually happening and how to protect your business before the next platform quake. What You’ll Learn: How TikTok’s sale is impacting reach, monetization, and video distribution What to do when your core platform suddenly stops performi...

Send us Fan Mail From “getting rejected on purpose” to comment-bait that actually converts, this episode breaks down why messy, participatory content is winning right now and how to use it to build trust, reach, and sales. What You’ll Learn: How challenge-style content pulls audiences into long-term stories instead of one-off posts Why comment-driven formats outperform “educational” content and ho...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Big-name creators are canceling flagship offers — and no, it doesn’t mean courses or podcasts are dead. It means the creator economy is shedding outdated models and making room for smarter, simpler ways to grow....

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ AI ads are getting louder, funnels are getting messier — and creators are officially over it. Joanna and Michelle break down what’s actually going to work in 2026 (and what’s quietly dying). What You’ll Learn: Ho...

Send us Fan Mail ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Still setting vague goals and hoping for the best? This episode breaks down how to plan 2026 with clarity, focus, and momentum—without burnout, shame, or chasing goals that don’t actually move the needle. What Yo...

Send us Fan Mail Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What do M&M’s, Coca-Cola, Hershey’s Kisses, and John Travolta have in common? Holiday ads that don’t sell hard, but sell feelings—and quietly win wallets through nostalgia, repetition, and cultural timing. What You’ll Learn: How top brands use char...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What do McDonald’s pickle fries, Sydney Sweeney’s “great genes” controversy, and Martha Stewart’s Gen-Z renaissance all have in common? They reveal exactly how backlash, rebrands, and authenticity shape what act...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ This week, we break down why consistency—not fancy cameras, edits, or “perfect timing”—is still the fastest path to growth on any platform. Plus: the newest Instagram changes you actually need to care about and...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ If you’ve ever tried shopping for a business owner or creator, you know we’re impossible—because we “don’t need anything”... until we do. This episode gives you the actually useful gift ideas that make creators’...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ This week, Joanna and Michelle break down what Wicked, Dancing with the Stars, and reality TV villains can teach you about building a magnetic personal brand. Plus: the content formats dominating 2025 (and how t...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From a $300 Starbucks cup to talking dogs powered by AI — this week’s episode unpacks what happens when creativity, culture, and smart positioning collide. What You’ll Learn: Why you are not your customer — and...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into ma...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/  What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business. What You’ll Learn: Why “more” customers...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/  When the internet breaks, your customer service shows its true colors. Joanna and Michelle unpack how to turn outages into opportunities — and what Count Chocula, Coke Zero, and cinnamon rolls can teach you abo...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when influencer entitlement meets AI perfection? From “Pastrygate” to the comeback of messy, human marketing—Joanna and Michelle unpack why imperfection, honesty, and story-driven content are winnin...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/  Is email marketing finally losing its edge? Joanna and Michelle unpack why social-first creators are outperforming inbox campaigns—and what Taylor Swift’s newest album rollout teaches us about storytelling, pol...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Pitching yourself, borrowing audiences, and staying ahead of platform drama — this episode shows you how to diversify your reach and protect your brand. Plus, the latest on TikTok’s uncertain future and Taylor S...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when TikTok’s magic algorithm gets rewritten in the U.S.—and Jimmy Kimmel gets yanked off air for poking fun at politicians? This week, we unpack how censorship, content, and creator strategy collid...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Not all traffic equals profit — and not all business models lead to freedom. Discover why choosing the wrong model can stall your growth (and sanity) and how to pivot with intention. What You’ll Learn: What you’...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when pumpkin spice, reality TV, and psychographics collide? This episode dishes out spicy takes on positioning, brand triggers, and why authenticity converts faster than any “perfect” product launch...

Send us Fan Mail ✅ Subscribe to our companion Substack: https://clickteasepodcast.substack.com/ [Get each week’s summary in your inbox — plus on-demand alerts when something big breaks.] When Taylor and Travis broke the internet, brands couldn’t resist — but should they have? Plus: what “The Summer I Turned Pretty” teaches about episodic hype, and why AI still can’t kill your creativity. What You...

Send us Fan Mail ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Update: Since filming this episode, Cracker Barrel has decided to revert back to it’s original logo. What happens when a heritage brand strips away its soul? The Cracker Barrel rebrand sparks outrage, proving wh...