Citizen Rebel

One year later... Alaina and Chris kick off Season 2 with Trevor Silva of My Cluck Hut to find out how he's been doing since Season 1.  How is My Cluck Hut's business since taking a stand against fascism? Have they lost business or grown? And how does Co-Founder and Content Creator Trevor Silva feel about it all? They discuss lessons learned, how Trevor is doubling down on even more values-driven...

In this episode Alaina & Chris unpack how Citizen Rebel came to be, how the show and their partnership has evolved over the past year, and they review consumer protest against brands in 2025 and highlight celebrities who are speaking out.  Find Alaina & Chris at their branding and marketing agency, Good Now, for purpose-driven brands at http://www.goodisnow.com  Season 2 is coming in Janua...

Alaina & Chris talk to Kenda Kistenmacher, founder or Kinda Kist Jewelry. Her political statement pieces: an IUD necklace, uterus necklace and safety pin necklace, have attract influencers to her brand while also raising money for their causes. She walks us through how she made the pivot into the political, and why. The episode also dives into marketing strategies to bring the political to lif...

What if brands like McDonald's or Disney actually stood up for their values? Alaina and Chris go down a rabbit hole of imagining a world in which values trumped profits. And, Alaina updates Chris on the Portland Frog and new symbols for the movement that have emerged since their popular flag episode.  Need branding or marketing? Visit Alaina & Chris' agency, Good Now: http://www.goodisnow.com...

This episode unpacks Chris' very first viral post and the trolls that followed. Alaina has trolls of her own, and one actually got to her this time.  Listen if you'd like to learn how to manage viral posts and handle trolls with grace.  Follow Alaina on LinkedIn: https://www.linkedin.com/in/alainashearer/ Follow Chris on LinkedIn: https://www.linkedin.com/in/christophervogel/ Learn more about Alai...

Every one of us has a role to play in the movement against fascism and hatred. In this episode, we dive into the inspiring journey of Beth Mathews, a graphic designer and activist who has been taking a stand for years.   Beth shares her experiences working with refugees, her passion for vintage design, and her impactful projects like the Mom Bag initiative. We also explore how designers can use th...

Only 33% of Americans actually voted for Trump, an even smaller number are die hard MAGA supporters. So, how do you find customers who are staunchly anti-fascist and then attract them to your business? Turns out it's incredibly easy to do so with SparkToro.    Join us for an insightful conversation with Rand Fishkin, the visionary behind SparkToro, a ground breaking audience research tool. During...

What to do if you detest the idea of promoting yourself? Let alone taking a stand? In this episode of Citizen Rebel, Alaina and Chris tackle Chris' absolute fear of publishing content and self-promotion. Alaina loves creating content and finds it a must to grow her business, Chris finds it utterly terrifying. Through her advice to Chris, Alaina offers surprisingly simple strategies to help you gro...

How can we survive MAGA without completely disengaging? In this episode, Alaina and Chris meet with Psychotherapist Jay Karr to unpack our individual choices to either speak out against MAGA or stay silent. The three also discuss how to navigate individual responsibility vs. corporate responsibility. The conversation also touches on the challenges of discussing politics in personal and professiona...

In this episode, Michael Slaby discusses his journey from the 2008 and 2012 Obama campaigns to his current role at Murmuration, emphasizing the importance of civic engagement and the role of technology in building community. He also answers the biggest question on all of our minds: what can we all do today? What does America, and the world, need right now? The answer is easier to accomplish than y...

From Fired to Fired Up: Meet Influencer Nikki Sapiro-Vinckier Alaina and Chris meet Nikki Sapiro-Vinckier, an Instagram and TikTok influencer who shares her journey from being fired after standing up for her values, to becoming a full time content creator, influencer, movement-maker and soon to be, published author.     Her story will inspire you while also give you a behind the scenes, realistic...

In this episode of Citizen Rebel, hosts Chris Vogel and Good Now explore the evolving symbolism of the American flag, discussing its historical significance, cultural perceptions, and the impact of political movements like MAGA on its identity.  They delve into personal experiences and societal changes that have led to an identity crisis surrounding the flag, and brainstorm ideas for reclaiming it...

Veteran trial lawyer Mitch Jackson joins Citizen Rebel to share how he's using Substack and AI to amplify truth and inspire action. In a time he calls a pivotal inflection point in history, Mitch unpacks the role of citizen journalism, the power of personal storytelling, and why now—more than ever—is the moment to speak up. From courtrooms to content creation, Mitch’s journey is driven by a deep d...

In 2020, Alaina ran for Congress. This episode unpacks all of the torrid and surprising details on what it's like to run for public office when you're a leader in the private sector.  In this episode of Citizen Rebel, hosts Alaina Shearer and Chris Vogel discuss Alaina's journey running for U.S. Congress in 2020, the challenges she faced, and the importance of community engagement in politics. She...

“The most pleasant thing that has happened since I started talking out about this administration on LinkedIn is that I can live with myself.” In this episode, we talk with Parry Headrick , founder of Crackle PR , about what it means to speak truth to power on LinkedIn. We’ll also dig into his advice for Comms teams within Corporate America.  Parry shares how he went from keeping politics off his p...

In this episode, Alaina Shearer and Chris Vogel, the team behind the purpose-driven agency Good Now, unpack how brand archetypes shape messaging, identity, and the way brands take a stand. Together, they break down what archetypes are, why they matter, and how to use them to create values-aligned content that resonates - without losing your voice. From McDonald’s as the Innocent to Greenpeace as t...

“If love hasn’t won—it’s not the end.” In this episode, we talk with Trevor Silva , co-founder of My Cluck Hut , a Nashville-based eco-friendly bath and body brand. By taking a stand against MAGA, Trevor’s sales are skyrocketing.  Trevor shares how a deeply personal breaking point turned into a business mission, why he and his wife decided to speak out against MAGA, and how a viral reel led to a $...

Citizen Rebel is a podcast dedicated to featuring brands who are taking a stand against MAGA. In this kickoff episode, hosts Alaina Shearer and Chris Vogel share the impetus behind this show, discuss the dangers of brands staying silent, and how small businesses might hold the key to fighting rising authoritarianism. Alaina and Chris open up about their personal ties to this fight, from family his...

This is the podcast for founders, small business owners, and bold influencers who refuse to stay silent. In a world where democracy, equality, and the planet itself are under threat, CitizenRebel shares the stories of those who use their brands—and their voices—to push back. Co-Hosts & Brand Strategists Chris Vogel and Alaina Shearer of Good Now go behind the scenes with entrepreneurs and cont...