Cinch Academy: Digital Marketing in Canada

Season 2 kicks off with a conversation every business owner needs right now. In this episode of Cinch Academy, Michaela and Lindsey break down what "doing more with less" actually means in an uncertain economy. With inflation squeezing margins and 68% of small businesses planning to increase marketing spend in 2026, the pressure to invest wisely has never been higher. This is not about c...

This month, we're welcoming Lauren, our brand-new staff member and Google Ads/design specialist! The three of us are chatting about what new AI capabilities (and annoyances) the new year is expected to bring, from AI search ads to AI agents. Join us! Cinch Academy is brought to you by Cinch Communications, Inc., www.cinchcomm.com, your Canadian digital marketing experts.

Join Shyan for a one-on-one interview with Lee Myers, a veteran Woolworth/Walmart store manager, for fascinating insights into product placement, packaging, and fast-paced trends that go from selling out to dying on the shelves in a flash. Thanks for stopping by, Lee! Want to get in touch with Cinch Communications, your digital marketing agency in Red Deer, Calgary, Edmonton, Toronto and beyond! w...

According to Google Keyword Planner and Answer the Public, people often ask their search engine, "What is Marketing?", and "How is Marketing Different than Sales?" Well, let's dive in! Have further questions? Get in touch with Cinch Communications, your digital marketing agency in Red Deer, Calgary, Edmonton, Toronto and beyond! www. CinchComm.com marketing@cinchcomm.com

Join the Cinch Communications gals for a chat about Google Business Profile (GBP), and just what makes it different from social media network posting and regular old Google Search. Today, we're joined by our own GBP manager, Renee! www.cinchcomm.com #GBPmanagement #GBP

In this episode, Mandy and Shyan are chatting with Alicia, our in-house graphic designer and project manager! Taught Adobe Illustrator and self-initiated into the world of Corel Draw, she's reluctantly allowed the rest of us to use Canva when necessary in our work. Yay! Let's dig into the graphic design process behind the scenes of most marketing and branding projects. www.cinchcomm.com marketing@...

According to top social networks, the deviation from hashtag-based internal searching is not yet complete - in fact, full-on search engine optimization is in the cards for Instagram, YouTube, TikTok, Facebook and Pinterest. The question is, just how far-reaching will their content be? We're talking SEO for social media this month and also welcoming Trevor and Kelly to the team! www.cinchcomm.c...

Join Shyan, Michaela and Mandy of digital marketing agency Cinch Communications in Red Deer for a chat about the emerging practice of SEO (search engine optimization) for social media networks. Will Instagram and other platforms soon be sharing more of their content with Google? Well, we're getting there. www.cinchcomm.com⁠ marketing@cinchcomm.com #BottleNose #Hootsuite

The Cinch ladies are chatting about AI (or, "The Robot", as we call it in our office), and how best to use it in a solid digital marketing campaign. Whether you're considering using Chat GPT, Gemini, Copilot or another brand of artificial intelligence software to boost your marketing copy or graphic design, there are some great ways that AI can boost our productivity - of course, it...

This episode, Cinch's podcast welcomes its own head honcho, Lindsey Loring! We're chatting (ranting, one might say) about the many WordPress-based messes we've been handed over the years, and comparing the WP web building platform to others such as Squarespace and Wix. Are you about to invest in a business website? Please, we beg you, tune in first! Cinch Academy is your friendly Canad...

Join the Cinch ladies again for a cuppa and a marketing chinwag! We've been playing with all kinds of AI software to see just what it brings to the table, so come on in and let's get to it! From #AImarketing to #TacoBellWeddings, we're pumped about all things branding this month! www.cinchcomm.com marketing@cinchcomm.com Mentioned in this episode: #digitalmarketing #WizBru Salad Dressi...