Christian Media Marketing

In this episode, you will hear about 1. Regional hubs 2. Different streams of MTM 3. The results of the 2021 Global Media to Movements research For the full research report and slides, go to:  Executive Summary: 2021 Media to Movements Global Research Results -...  

In this episode, you will learn 1. The history behind Kavanah Media and our heart and vision for the world 2. About a $50,000 grant to help teams with their evangelistic ad outreach 3. Specifics about what Kavanah Media does as a business as mission Click here to watch the video of this talk:  https://youtu.be/iE50wPUz6-o Click here to fill out the grant interest form:  https://kavanahme...

In this episode, you will hear about the different phases and trainings available through the Media to Movements team. We will look through the different parts of what we see are the critical roles, trainings, and resources that can help a team implement and have success using media for an end-to-end (online to offline) strategy.  Media to Movements  

In this episode, you will learn about 1. Facebook Analytics tool. It is shutting down, so what does that mean for your ministry. 2. Google Smart Ads. Are they good for what you wanting to do? 3. Google Insights. Learn how you can see the latest trends and suggestions for your Google Ads.

In this episode, we will be talking about Instagram ads. We will look at: 1. Story Ads 2. Photo Ads 3. Video Ads 4. Carousel Ads And information about hashtags and more.

In this episode, we will look at different tools that can be used to discover keywords and phrases that your target audience is using.  We look at: Google Trends Facebook Audience Insights Twitter Search Google Ads Keyword Planner And More!

In this episode, you will learn how to see what ads others are running.  1. Learn what phrases and creatives they are using 2. List other pages in the Insights section of "Pages To Watch" to see how their engagement and other variables are. 

In this episode you will, 1. Hear about how fishing is like content creation in media outreach 2. Learn about different testing methods for your content 3. Learn about different ways to think about your content 4. Hear about the power of testimony and social proof in your content  Headline Analyzer Tool:  https://www.aminstitute.com/headline/index.html

In this episode, we will look in to the new arena of social audio. You will learn about 1. Clubhouse, Twitter Spaces, and other social audio spaces 2. Opportunities of how social audio can be used in ministry 3. The risks and rewards of using social audio in your ministry objectives

In this episode, you will hear 1. Why content is such an important part of your overall media outreach efforts 2. A new, free resource of ad examples, landing page examples, and more made available on the Kavanah Media site. https://kavanahmedia.com/ad-resources

In this episode, you will hear 1. An interview with Matt Ostertag from the IMB 2. Hear how they got started using media in their outreach 3. How their first campaign went and some surprising results that came about

In this episode, you will learn about 1. Changes in the Facebook Attribution Model and what it means for your results 2. Changes in the Facebook Events configuration in light of the recent iOS 14 and other changes 3. How to verify your domain so that you can keep optimizing your ads for custom events 

In this episode, you will  1. Hear about our heart for movements 2. Hear about different percentages in relation to an end to end strategy 3. Hear about what parts we see as critical and how we can all work together for God's glory 4. Hear about language changes to ads to help with community standards and help cast vision

In this episode, you will hear about 1. A recent increase in ad accounts being disabled 2. Some possible causes or reasons behind why this could happen 3. Possible solutions if this happens to you

In this episode, you will 1. Hear about the new, live video show starting on Jan. 26th 2. Hear about some major changes that Facebook is making in regards to pages

In this episode, you will learn - 1. An update about the WhatsApp privacy controversy 2. How to eliminate friction in your media efforts with 5 Key Steps 3. Coaching and Evaluative Resources available from the Media To Movements Team mediatomovements.org  

In this episode, you will learn 1. About the new, live video training show coming in late January 2. About a 4 part prayer media outreach campaign with ad examples and landing pages 3. Metrics and reasons behind the campaigns https://kavanahmedia.com/prayercampaignexample

In this episode, you will  1. Learn about how to look at your past year's efforts 2. Learn about how to observe what is working, what is not working, and what is changing.  3. Learn about how to plan, prepare, pursue, get perspective, and pivot if needed 4. Hear about the new show that will be starting soon

In this episode, you will hear and learn about, 1. The learning curve and event interactions needed for the algorithm 2. New privacy battles and the impact on your media marketing 3. A new, live video show about Christian Media Marketing and how you can help

In This Episode, You Will Learn 1. What are the changes within the Facebook Messenger Ads 2. Who they impact 3. Some things to test and try in your context

In this episode you will learn, 1. Some of the tricks and ways that the Devil works to undermine God's Truth and His workers 2. The realities of spiritual warfare 3. How we can prepare and take action To watch a video of this training with slides, click here:   

In This Episode, You Will Learn 1. About Custom Audiences and Lookalike audiences 2. Options When Targeting Geographic Areas 3. Ways To Refine Your Audience For Better Results Here is a video presentation of this training as well:  https://youtu.be/fGtASoELmfA

In this episode, you will hear about  1. 4th Quarter Ad costs and issues 2. How to evaluate and think through your messaging and content strategy in regards to your specific target persona 3. A season and time to be thankful

In this episode, you will: 1. Learn how to use the "Compare Button" when analyzing your different Facebook Ads 2. Hear about a new "Live" video training that we will beginning (Lord willing) in January For a video recording of how to use the "compare" button, go to our Kavanah Media Facebook at    How To Compare Data In Facebook Ads Manager Learn how to see...

In This Episode, You Will Learn- 1. Google possibly moving towards cohort marketing (groups) instead of one to one 2. More about the new Google Analytics version 4 3. My recommendation as to whether to use. now or still use the Universal Analytics version