Kavanah Media
Christian Media Marketing
Learn what is working in Christian missions, and with Church outreach in the area of social media marketing around the world. With clients from over 130 different countries, learn from Jon Ralls (Executive Director of Kavanah Media) the best online marketing tips, spiritual insights, tactics and strategies, so you will be able to find seekers in your context by getting the right message to the right people, at the right time, at the lowest possible cost.
Author
Kavanah Media
Category
Podcast website
Latest episode
Jun 6, 2025
Where to listen?
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Episodes
Episode 73 - An Interview With Zachary Leighton from Reliant Creative 06.11.2020
In this episode, you will hear from Zach Leighton from https://www.reliantcreative.org/ (Reliant Creative) 1. Hear about the power of story 2. Learn about one of the most used story formats throughout history 3. Discover many free resources for your ministry outreach
Episode 72 - What To Do When Your Ad or Ad Accounts Have Issues 30.10.2020
In this episode 1. Learn what to do when your ad review gets stuck 2. Learn what to do when your ad get denied 3. Learn some best practices when setting up and using a Facebook and Instagram Ad Account 4. Learn about content ideas from a partnership between Kavanah Media and LUMO
Episode 71 - An Interview With Curtis Sergeant 23.10.2020
In this episode, 1. Hear about how Curtis sees the digital world impacting discipleship 2. Learn About Zume, and how it can help train those who you are working with to make disciples who make disciples https://metacamp.org/ https://zume.vision/ https://zume.training https://2414now.net/
Episode 70 - Digital Outreach In A Pandemic World 16.10.2020
In This Episode - 1. Hear our thoughts on what is changing in an outreach within a pandemic world. 2. Discover some outreach ideas that will help even when your gatherings can be in person again. 3. Ministry mindset changes that can help in the midst of a pandemic. 4. Truths that do not change.
Episode 69 - Security Considerations When Doing Social Media Marketing 09.10.2020
In this episode you will learn about different security settings and practices that are advised when doing social media marketing.
Episode 68 - Lessons Learned, An Interview Of A MTM Practitioner In Asia 02.10.2020
In this episode, you will hear from a MTM practitioner who works with a broad network in Asia. He will describe lessons learned, opportunities, and challenges faced in their media outreach efforts.
Episode 67 - Coaching Resources and Marketing Done For You 25.09.2020
In This Episode, You Will Learn About 1. A new, end to end coaching solution that is staffed with specific experts to help your team in their media to movement efforts. From creating a prayer movement, establishing branding, creating your first ad campaign, and more, you will have a dedicated coach working with you in each step. ( mediatomovements.org ) 2. A new service by Kavanah Media to help se...
Episode 66 - Facebook Is Changing LookALike Audiences And What You Should Do 18.09.2020
In This Episode, You Will Learn - 1. How Facebook is changing LookALike Audiences 2. What steps you should take to make sure that your top of funnel audiences are the highest quality
Episode 65 - How To Create Content Strategies With The Seeker In Mind 11.09.2020
In This Episode, You Will Learn 1. How asking the questions "So What?" and "What If?" can help you in your planning 2. How strategy and specifics such as who, what, when, where, and how relate to your Christian media marketing 3. Why thinking through logistics (Facebook Pixel, Analytics, Custom Audiences, Next Steps, and more) before you begin an ad campaign is important Plus,...
Episode 64 - Why Consistency Is SO Important In Your Social Media Marketing 04.09.2020
In This Episode, You Will: 1. Hear of new changes and updates to Word Press, Facebook Messenger, Twitter, and more 2. Learn why consistency in your social media marketing is so important 3. Understand how a content calendar can help you accomplish your goals
Episode 63 - How To Use Instant Experience In Your Facebook & Instagram Marketing 28.08.2020
In This Episode, You Will Learn - 1. Things are changing within the social media world, and how to be ready and respond 2. How to use the Instant Experience within Facebook & Instagram to create landing pages within the social media channels
Episode 62 - Interview With Mike Schrage From GNPI And Their Global Gospel Video Content 21.08.2020
In This Episode, You Will... 1. Hear about the history of GNPI and their heart for media to movements 2. Hear about an exciting new website that has video content, landing page ideas, ad ideas, and more To Check Out The Global Gospel Media Content, Go To: https://theglobalgospel.media/
Episode 61 - How To Use Tools To Better Understand Your Website Traffic 14.08.2020
In This Episode, You Will Learn 1. How Google Optimize Can Help You Do A/B Tests On Your Website ( optimize.google.com ) 2. How A FREE Tool Such As Hotjar ( hotjar.com ) Can Help You See What People Are Actually Doing On Your Website
Episode 60 - Strategic Storytelling For Ministry, An Interview With Tom K. 07.08.2020
In This Episode, 1. You will hear from Tom K. who is the instructor for the Foundations of Media to Movements course at the Mission Media U site. 2. Hear Tom's thoughts on Strategic Storytelling 3. Why Mobile Media Creation Is Important 4. And Why Partnering With Locals To Create Content Is So Strategic Tom's Courses Can Be Found At Story in Ministry Course
Episode 59 - How To Build A Custom Audience From Private Messages OR A Chatbot 31.07.2020
In This Episode You Will Learn How To: 1. Create A Custom Audience Of Those Who Have Private Messaged You 2. How To Export Your ManyChat Audience In To Facebook To Create A Custom Audience
Episode 58 - Campus Ministry Outreach With Social Media Marketing 24.07.2020
In This Episode - 1. You will hear a recording of a live training call with 70 University Campus Ministers 2. Questions Answered Will Include: What is social media marketing? What platforms are good for college students? What to do when getting started? PLUS, hear the testimony of one campus experimenting to find seeker
Episode 57 - Melting Before Molding, How To Pre-Suade People With Our Media 17.07.2020
In This Episode You Will Hear About - 1. Pre-Suasion Techniques 2. Expectancy Violations Theory and Its Application 3. How We Can "Melt" People With The Holy Spirit Before They Are Molded Into The Image of Christ 4. Why The Phrase "You Are Not Alone" Is So Very Important
Episode 56 - Answers To Listener's Questions 10.07.2020
In This Episode You Will Hear Answers and Responses To Listener's Questions: 1. How Does The Facebook Ad Boycott effect our media outreach efforts? 2. When do we use Facebook Ads and when do we simply "boost" a post? 3. When do we make an organic post and when to use Facebook Stories?
Episode 55 - How To Know More About Your Seekers Through Site Search 03.07.2020
In This Episode, Learn how using Site Search on your website will help: 1. With Content Ideas 2. With The Seeker Journey Online Complete Details Of How To Set Things Up Can Be Found On The Kavanah Media Website Click Here For A Great Article Showing The Detailed Technical Setup: Setting up Google Analytics site search (with and without parameters)...
Episode 54 - Live Training Of Right Message, Person, Time, & Device 26.06.2020
In This Episode - You Will Hear A Recorded Training About The Philosophy and Techniques Behind Right Message, Right Person, Right Time, and Right Device. We will cover: 1. Knowing, Liking, and Trusting 2. Hammer Time (4 M's and C's of Christian Media Marketing) 3. Jedi Marketing Techniques 4. Screen Shots and Results From An Experiment Around The World (See PDF Notes On Website)
Episode 53 - How YWAM FM is Using Media To Find Workers, Seekers, and More 19.06.2020
In This Episode You Will Hear - 1. How YWAM FM (Youth With A Mission Frontier Missions) is using media to find workers, seekers, and more. 2. How They Are Seeing Media Being Used In Church Planting Efforts 3. How They Believe Future Workers Will Be Found and Trained For Media To Movements Efforts In The Future To learn more you can also check out their blog at Welcome to DMMs Frontier...
Episode 52 - A Recorded Training With A Field Worker About Custom and LookALike Audience Creation 12.06.2020
In This Episode: 1. You will hear a recorded training call with a field worker (Dave) who has questions about audience creation 2. You will learn about creating different custom audiences 3. You will learn about the creation of lookalike audiences and how to target them to just a specific area
Episode 51 - An Interview With Two Mission Organizational Leaders 05.06.2020
In this episode, you will hear: 1. How digital media marketing is impacting the mobilization of workers for mission organizations 2. How social media marketing is helping an organization have their best 5 months of work in spite of COVID-19 3. How digital natives and workers comfortable with leveraging technology is becoming the norm Global Gates: Global Gates Christian Network Team E...
Episode 50 - How One Church Pastor Is Using Social Media To Reach Seekers Around The World 29.05.2020
In This Episode You Will Hear: 1. How a church pastor is using social media to find seekers around the world 2. The role of organic content and how groups fit in his strategy 3. How testing and learning fits in his overall work 4. Advice on how to be authentic and use your gifts in digital space.
Episode 49 - Cause Machine - An Easy Website Building Platform 22.05.2020
In This Episode You Will Learn: 1. The background of the owner (Will Rogers) and who Cause Machine is designed for 2. How Cause Machine doesn't need plugins, updates, etc. 3. How Cause Machine is easy to use, fast, and secure 4. About how to get tremendous savings including one free month Here is a link to use to sign-up for only $29 a month which includes the Cause Machine software AND hostin...
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