Christian Media Marketing

In this episode, Jon will share how the Google Ad Interface is changing for the better. If you are using or are interested in using Google Ads, this training will show you how things are grouped together easier for your usage.  To watch the video of this training, go here:  https://youtu.be/DO36FDcHC9M

In this episode, Jon will be introducing Joel Overstreet who is one of the newest additions to the Kavanah team. Joel is super talented, a creative, and 95% deaf. We are excited to introduce him and how he is allowing God to use him to help change the world. To watch this interview, go here:  https://youtu.be/Ckm0PEOKRqA

In this episode, Jon will share how to make, customize, install, and even use an embed option of your Facebook page all on your own ministry website. With tons of options of customization, this can be a very beneficial tool to your digital engagement efforts. To watch this training on YouTube, go here:  https://youtu.be/vemcJ_0v3OM

In this episode, Jon will demonstrate how to create an special audience of website visitors to be able to retarget within Meta. Using scroll depth, time on page, etc. you can create High Quality Events that will then use the "Sales" objective within Meta. To watch this training, go to:  https://youtu.be/9P4RHoPeOBU

In this episode, Jon will share several ways to create custom (and lookalike) audiences within the Meta Ads Platform. To watch this training video, click here:  https://youtu.be/voaRhDUg93c

In this episode, Jon will address how the legal framework and protections of different social media companies are being challenged. The ramifications of potential law changes, algorithm changes, as well as what we can do to keep using these tools for God's Kingdom are addressed. To watch this training, go to:  https://youtu.be/vD9htSSdMX8

In this episode, Jon will demonstrate the steps needed to create a messaging ad within the new, Meta Ads Manager. To watch this training, click here:  https://youtu.be/PtOpgm3HKB8

In this training, Jon will start a 2 part video series on creating Meta ads. With new objectives and options, much has changed in Meta Ads creation, and this training will explain the new objectives and "Reach and Frequency" option. To watch the training, go to:  https://youtu.be/asgfKQL6JzI

In this episode, Jon will share several thoughts and principles that he and the Kavanah team have learned from running thousands of ads on different channels. To watch this training, go to:  https://youtu.be/2ciDHepfL-A

In this episode, Jon will share and show how to add an already existing page or ad account to your Meta Business account. He will also show how you can add a partner (like Kavanah) to your account so as to share assets and access. To watch this training, click here:  https://youtu.be/wlnhcKxaUuA

In this episode, Jon is going to walk you through the process of setting up a new Meta business and ad account. With all of the changes happening within Meta, it is good to make sure that the "how" of doing it all is current and correct.   To watch this training, go to:  https://youtu.be/xcQKC9v45eA

In this second part of two series, Jon will show how to use Google Tag Manager, Facebook Event Manager, and the Facebook Pixel to be able to record button clicks, and custom conversions events from your website. This is helpful for retargeting purposes and to better understand what people are doing once they leave your ad and come to your website. To watch this training, click here:  https://...

In this first of two part series, Jon will show how to use Google Tag Manager, REGEX, and the Facebook Pixel to be able to record specific events on your website. This is helpful for retargeting purposes. To watch this training, click here:  https://youtu.be/k63iB1y3TEk

In this episode, Jon will share how to use the built-in encryption in your browser to create secret messages, file transfers, and more. To check out the tool, go to https://kavanahmedia.live/ To watch the training, go to:  https://youtu.be/I7UNH3SoaUA

In this episode, Jon will explain what a DPN is, and talk about some of their strengths and usage examples. To watch this episode, click here:  https://youtu.be/zXbfGDjcqGk To learn more about Deeper Connect, click here:  https://www.deeper.network/

In this episode, Jon will demonstrate the power of the new, ChatGPT AI software, that can be used for creative ideas, text descriptions, headline creation, and a lot more. To watch this training, click here:  https://youtu.be/cE8jX-reI1s

In this episode, Jon will share some of the advantages and disadvantages to outsourcing work. This could include using people, software, technology, and more. Why do it? This episode will give some concrete answers and examples. To watch the training, click here:  https://youtu.be/A3a7ver0jQw

In this episode, Jon will share a strategy of how to create and use QR codes to share your evangelistic website or any other digital platform. To watch this episode, click here:  https://youtu.be/vPhkcTSpEig

In this special episode, Jon shares from his heart the many things that he is thankful for on a professional and personal level. He also shares specifically by name of how he is thankful for so many of you who partner together with Kavanah to make Jesus famous. We are grateful for you, brothers and sisters in Christ. To watch this video on YouTube, click here:  https://youtu.be/_6kO1mIHI6E

In this episode, Jon will share some marketing thoughts on how to arrange the marketing when the cost for the seeker is high. With the high commitment, and cost (societal, spiritual, etc.) involved in becoming a Christian, our marketing needs to be set up to reflect this reality. To see the funnel and watch the video of this training, click here:  https://youtu.be/68ME6mLydsQ

In this episode, Jon will share about the new, renamed, Looker Studio reports. This product, formally called Data Studio, is a great tool to help you see reports of digital ministry activity, and to share those stories with supporters, prayer partners, and more. To watch this training, click here:  https://youtu.be/i7d89stwqck

In this episode, Jon will demonstrate how to use Google Forms to create a logic flow from one question to another. This free software can then be used to embed the questions on your landing pages to better understand your seekers. To watch the training, click here:  https://youtu.be/awORWLxmUfk

In this episode, Jon will be sharing how to download your year-end data so as to analyze it for effectiveness and for future testing. To watch this training, click here:  https://youtu.be/ajbmIh6bw7o

In this episode, Jon will demonstrate software that allows for the creation of realistic avatars who can do testimony or other videos for your digital engagement efforts. With over 60 languages, this software holds much promise. To watch the training video, click here:  https://youtu.be/2pQmlssypI4 To check out the software, click here: synthesia.io  

In this episode, Jon will interview Casey Bell who is the Operations Manager at Kavanah. Casey has been a cross-cultural church planter, has gone to culinary school, and then received his MBA in supply chain and operations management. Casey has worked with some of the largest aerospace companies in the world and shares some of his insights into culture, operations, and many other lessons that can...