Ch*ngona Revolution

My personal brand has been making money for me for YEARS. This wasn't an accident; this was completely by design. Ok, maybe a little bit of it was accidental, but we learn, grow, and study what works so that we can replicate it. And a little help from a coach or a mentor never hurts.    I had no idea how much money I could make from brand deals and paid collaborations. I thought, like everyone els...

 Your personal brand is literally the fastest way of manifesting your dream life. I used to say that everything you want is on the other side of courage, and I still stand by that! But now I think you all want the step that comes after having courage, which is strategy. So I went back and studied what I did to build a profitable personal brand and how you can replicate it for your own personal bra...

I've been a coach, a creator, and a public speaker for a few years now, and I wouldn't have gotten there without my audience. At first, I just posted my journey in the tech industry. I wasn't an expert, and I didn't plan on teaching anyone, let alone coaching anyone. But my audience was getting a ton of value from my life lessons and wanted me to help them. So I did.  Sometimes, it's as easy as th...

One of the things I've been working on with my clients is helping them figure out who they are outside of their careers. As Latina women living in the US, we often feel like our worth is dependent on what we do for work because we need it to be worth the trauma of immigration. But living only for our jobs and tying our worth to our career is not only unhealthy - it's a trauma response. So how do w...

Your posts are good, but not great for this new algorithm. People are more interested in using social media as a search engine than ever before, so the algorithm is more interest-based than it used to be. That means that you want to start creating "selfless content" instead of "selfish content" and posting that on your personal brand pages.   So what the heck does any of that even mean???  It mean...

Some people can go to their parents for help, but often, we are the ones people look to during a crisis. If you're a first-gen, eldest, and/or Latina daughter, you are the point person for your family. You make sure everything works out in the end. So what would happen if you can't be that person anymore? This week, we're talking to someone who had to not only survive breast cancer, but figure out...

We should be able to plan our careers the same way we plan anything else in our lives. But college doesn't teach us how to network or get that promotion, especially in corporate America. Putting our heads down and working as hard as we can is getting us nowhere. We need new skills. So, we need to listen to someone who has been through it and can help us get to where we want to be. Elsa Jimenez is...

I manifested my first 10k followers by being strategic. I had an idea, I had a strategy, and I made it happen, and you can do it, too. You don't need fancy equipment or a brand new camera; you can use what you have right now. So why not give yourself the chance to try and see what could happen?   My clients join the Courage Driven Latina program because they know that wanted to give themselves a c...

Starting over is not the end of the world. It may feel like it, at first, don't get me wrong. But if I had lost everything, all of my clients, and I had to start my online business over again, I know that I could do it. I can make money online and regain my following because I help people start over for a living.    I have two clients who have decided to start over recently. One got laid off, and...

You won't post online because you were told to stay quiet all your life. You were conditioned to keep your head down, be humble, and mind your manners. And now that conditioning has leaked into every aspect of your life, including posting online.    And, this isn't about confronting your parents or lamenting about the horrors machismo has left on our culture. We can do that later. Today, we're wor...

After losing followers on social media for the last two years, I decided enough was enough. I didn't know why I was losing followers, and I didn't know how to get new ones, but I knew that something had to change. So I got to work.   If you follow me on Instagram, you'll know that I blew up there recently. One post got 1.7 million views!! And it's still growing! And it's all because I let my conte...

Ten years ago, Benito was just a kid in PR bagging groceries for his neighbors. Now he and his music are a worldwide phenomenon that is giving us so much light during dark times. He didn't have rich parents or wealthy connections to get him where he is now. He was discovered by chance because he made himself visible.    Bad Bunny's journey is truly a testament to how you can manifest anything you...

So many of my Courage Driven Latinas clients are loving the Visibility Challenge we're working through right now, but that doesn't mean that it's been easy for them. In fact, a few fears have come up, and were preventing them from posting their content. It turns out they were afraid of being seen as conceited.    This makes sense, especially for our community. We were always being told to worry ab...

2026 is a new year, and it's time to make some courageous changes in your life. So if you've been wanting to post on social media and build your personal brand, but you're too afraid to post anything, you're leaving opportunities on the table.    Right now in the Courage Driven Latina program, we are working on being visible, and for a lot of people, that means posting on social media and building...

Many of my CDL clients are currently working on their fear of being seen. And as we talk through their feelings, I'm noticing that everyone is saying the same thing. This fear didn't come from them; someone told them to be afraid of being seen.    Now, it's not always in those words. But if you were being told that calladita te ves mas bonita as a kid, you're going to remember that during a brains...

Your manifestations are not something you can Two Day ship to your house. They're not a new top you need before your cousin's birthday party. So why does it feel so discouraging when your manifestations don't happen right away? It makes us feel like failures, even though we haven't even had the time to fail yet.    We have forgotten that great things take time. You need time to build momentum, get...

Not all vision boards are created equally. Some of them work, and they help you manifest everything you've ever wanted, and some don't do anything. So why is it that some vision boards do work and others don't?    The truth is that a vision board is just like manifesting. There's a formula that I use to get everything I want. That formula removes limiting beliefs and sets me up to take courageous...

Manifesting is technically a science. It's a little bit of quantum physics, a little bit of psychology, and a lot of heart. You are the key to making your dreams come true. The first step to making those dreams a reality is identifying them.  Many times, my clients have a general idea of what they want, but they don't have the specifics. They know they want financial freedom and to start their own...

The end of the year can make my clients feel like they didn't do enough, like they failed, or like they're never going to make their dreams come true. I get it, it's a totally normal reaction to the end of the year. But stewing in these feelings is not going to help us manifest our most amazing lives.    There's no ignoring these feelings; we have to work through them in order to feel better. And...

Hot take: Everyone can benefit from a personal brand! Especially women of color. Whether you're an employee or a business owner, everyone needs to have a personal brand because only you know what the best parts of you are and how to market yourself. Your dreams come true when you believe in yourself, and personal branding gives you the framework to do just that. Now, the idea of figuring out your...

Financial trauma is tricky - it's a nuanced conversation that plays a part in our everyday lives. And that's because money touches every part of our lives. Our families, businesses, and even we ourselves depend on money to a certain extent. So when you get that guilty feeling in your stomach that makes you refuse to look at your bank statements, it can feel overwhelming. That's why we called in a...

As we close out the year, we naturally start thinking about everything we've accomplished and everything we still need to work on. And if you didn't achieve all your goals, that's ok! That's what next year is for.    For now, let's organize our thoughts and reset our mindset. Because if you're anything like me, there comes a point when you're tired of hiding, and you're ready to be more visible. T...

I've been talking about personal branding on my Instagram, and something that I noticed is that your personal brand and your self-concept go hand in hand. And as Latinas, our self-concept can be all over the place. We were told to do all the things, get all the degrees, and be as successful as possible, but we were also told to be quiet and be humble. That doesn't make sense, does it?    Our self-...

One of my Courage Driven Latina clients, Sarah Tulloch, is a podcast production manager, and fun fact: she's been managing this podcast for over three years! She created the podcast launch course that's in the Courage Driven Latina Portal, and she's even helped her fellow courage driven Latinas launch their podcasts and post consistently. Today, she's an expert on all things podcasting with a succ...

Getting a live TV segment on Telemundo was a huge life lesson for me. I am a confidence coach, and I teach my clients to have courage, but I was also so freaking scared when this opportunity came to me. For one thing, it was completely in Spanish, and Spanish is my second language; it was live, so I couldn't ask it to be edited in any way, and I only had a few hours to prepare to be on national TV...