ChiroVisibility The Podcast

Send us Fan Mail What's the difference between calling your people out and calling your people in? In this episode, we look at two very different reels: one that gets it wrong, and one that gets it right. The first is a staged clip that trades trust for shock. The second is the "if Netflix made a documentary about..." trend, an easy, playful format that lets you be fun and safety-le...

Send us Fan Mail Consider this episode one big permission slip. No TikTok dancing required, no daily posting, no pretending to be someone shinier. Just the one strategy nobody can copy: being unapologetically, recognisably you. Featuring comparitis, three exercises to help you find your way, a shout out to Jo Davison and Kelly McLaughlin, and a call back to last week’s Ted Lasso episode.  🩷 About...

Send us Fan Mail With Season 4 of Ted Lasso landing in August, I have been rewatching the first three seasons and falling in love with it all over again. And the more I watch, the more I see it as one of the best lessons in community building I have ever come across. In this episode I’m talking about the difference between a following and a community, why one will serve your practice so much bette...

Send us Fan Mail For Those Who Never Have Enough Time ‘I don’t have time to create content or enough time to write a plan or enough time to post.’ Sound familiar? I didn’t either. In this episode Philippa reframes the thing chiropractors tell her most, that they just don’t have enough time. Because here is what she has noticed. When time is short, you stop overthinking. And when you stop overthink...

Send us Fan Mail This episode is deeply inspired by the wonderful Stew Bittman and his Chiropractic from the Heart weekend. If you haven't been yet, go. What if the most powerful marketing you'll ever do takes two minutes and comes from the heart? This episode is a love letter to the heart-centred chiropractors who got into this profession because they genuinely care, and a gentle challe...

Send us Fan Mail If showing up online feels hard, even when you’re doing all the “right” things, there’s a good chance it isn’t your strategy that’s broken. In this episode I dig into the hidden cost of filtering yourself for approval, the kind of low-level friction that makes you post regularly yet still feel bland, disconnected, or like you’re looking at a watered-down version of yourself. I tal...

Send us Fan Mail If you've ever looked at your social media and thought "I'm posting, I'm showing up, so why is nothing happening?" this episode is for you. Philippa digs into the pattern she sees again and again when working with chiropractors on their visibility. The shared posts. The coffee cups. The Canva graphics. All of it technically counts as posting. None of it is...

Send us Fan Mail This episode is the why behind everything. Why visibility matters, why marketing doesn't have to feel icky, and why showing up isn't actually about you at all. Brené Brown said we are hardwired for connection, and once that landed for me – really landed – it changed the way I think about all of it. It's about the person scrolling at 11pm with a headache who just nee...

Send us Fan Mail You're posting. You're showing up. You're doing the thing. And almost nobody is seeing it. Sound familiar? The rules of social media changed significantly and most chiropractors are still playing by the 2020 playbook. In this episode we get into what actually happened, why chasing more followers is the wrong game entirely, and what building real visibility actually...

Send us Fan Mail Consider this the honest intro nobody asked for, but every chiropractor needed. In this first episode, I'm telling you exactly who this podcast is for, why I started ChiroVisibility, and what I believe about chiropractic marketing. I'm talking about why feeling constrained by what you think you're supposed to do and how you're supposed to show up is exactly wha...

Send us Fan Mail This is where it begins. In this first episode, I'm setting the tone for everything the ChiroVisibility Podcast is going to be. Real, honest, and completely unfiltered. I talk about why I started ChiroVisibility, what I believe about chiropractic marketing, and why the polished, perfectly curated, sounds-like-everyone-else approach just doesn't work. If you've ever...