Chicken Fried Growth

In this episode of Chicken Fried Growth , David and Sara dive into the deliciously divisive world of pimento cheese. David recounts his "farm-to-tub" pimento awakening in North Carolina, while Sara shares the secret spices of her mom’s recipe and sparks the great Duke's versus Miracle Whip mayonnaise debate. Then, they break down a recent Invoka report on the messy realities of AI in customer expe...

In this episode of Chicken Fried Growth , David and Sara prepare for Southern storm season by exploring the "Waffle House Index". Discover how emergency management agencies use this real-world metric to measure hurricane damage based on whether the local 24/7 Waffle House is running on a green (full menu), yellow (limited menu), or red (closed) status. Then, the hosts dive into a surprising new st...

In this episode of Chicken Fried Growth , David and Sara tackle the cutthroat glitz of Southern beauty pageants. Sara recounts her hilarious interview fumble as a high school Key Club Sweetheart, while the hosts discuss the realities of infant pageants (where the winner gets a crayon!) and "Real Housewives vicious" watch parties. Then, they shift gears to the massive go-to-market mechanics behind...

In this episode of Chicken Fried Growth , David and Sara head to the coast to debate the best—and worst—Southern beaches. David shares a horrifying "sea lice" incident from the murky waters of Galveston, Texas, while the hosts praise the pristine, white "sugar sand" of the Florida Panhandle and Alabama's Orange Beach. And naturally, they confirm that every good Southern beach trip requires a manda...

In this episode of Chicken Fried Growth , David and Sara kick things off by reacting to the wildest news out of Florida, including a scuba-clad thief at Disney Springs and a Chuck E. Cheese employee arrested for credit card fraud in full costume. Then, they break down a recent Harvard Business Review study on "AI Brain Fry". You'll learn why marketers are the most vulnerable to this new type of bu...

In Episode 10 of Chicken Fried Growth , hosts David York and Sara Moseley quench their thirst with a deep dive into the sugary world of Southern sodas. Did you know that almost every major soda brand originated in the Deep South? The hosts explore the history of Coca-Cola, the magic of pure cane sugar in Dublin Dr. Pepper, and the mystery behind why Texas's Big Red is red despite having absolutely...

In Episode 9 of Chicken Fried Growth , hosts David York and Sara Moseley explore the high-speed world of NASCAR and its surprising new go-to-market strategy. Despite overall TV ratings declining, NASCAR has seen a massive 55% bump in the 18 to 34 demographic. The hosts unpack how teaming up with high-profile owners like Michael Jordan, signing an Amazon Prime television deal, and leaning into the...

In Episode 8 of Chicken Fried Growth , hosts David York and Sara Moseley kick things off with a hilarious exploration of a true Deep South tradition: the double name. Inspired by the new DHS head, Markwayne, the hosts rate a long list of Southern double names. From the elegance of "Sarah Beth" and "Ruby Mae" to the slightly more concerning "Harley Rose" and "Isabella Lee," they unpack why Southern...

Ep.7 The Magic of Buc-ees + Why Branding is Cool Again In Episode 7 of Chicken Fried Growth , hosts David York and Sara Moseley take a virtual road trip to the "greatest gas station ever"—the Southern cultural institution known as Buc-ee's. After marveling at the pristine, floor-to-ceiling bathroom doors, the fresh brisket, and the undeniable cult following of Buc-ee the Beaver, the hosts pivot to...

In this episode of Chicken Fried Growth , hosts David York and Sara Moseley explore the cultural chemistry of Southern sweet tea and unpack surprising new data on how AI is impacting B2B buying behaviors. The episode kicks off with a deep dive into how sweet tea varies across the South. David, representing the milder "Texas" palate, prefers a half-sweet, half-unsweet blend, while Sara reveals the...

Episode 5: Family Reunions + How Storytelling Became the Hottest Job in GTM In this episode of Chicken Fried Growth , hosts David York and Sara Moseley dive deep into the time-honored Southern institution of the multi-generational family reunion. From playing dominoes on folding tables and devouring closely guarded apple cake recipes to the uniquely Southern practice of taking family photos at gra...

In this episode of Chicken Fried Growth , hosts David York and Sara Moseley dive into the comforting, controversial, and sometimes sweet world of a true Southern staple: grits. The hosts debate the proper way to dress this classic dish, from Sara’s beloved cheese and "dirty" grits to the scandalous revelation that David's Northern wife eats hers with sugar. After a detour into the shockingly decad...

In this episode of Chicken Fried Growth , hosts David York and Sara Moseley serve up a rich blend of Southern comfort food and cutting-edge marketing strategy. First, they dish out the closely guarded secrets of David’s Aunt Ruby’s legendary Macaroni and Cheese—a recipe so decadent and artery-clogging that it’s strictly reserved for quarterly consumption. Diving into the Martech for 2026 report, D...

Episode 2: The Cult of SEC Football and Community Marketing In this episode, David and Sara dive into the fanatical world of SEC football to uncover why it’s the ultimate masterclass in community marketing . From "house divided" license plates to the high-stakes pageantry of Southern tailgating, we explore how sports identity in the Deep South creates an instant, unbreakable human connection. As t...

Episode 1.1: Get to Know Your Hosts Get to know the "Art and Science" duo behind the drawl. In this special introductory episode, David and Sara pull back the curtain on their Southern roots and decades of industry experience. Sara Moseley shares her journey from the "hub of civilization" in Florence, Alabama, to becoming a veteran creative director and screenwriter. Meanwhile, David York recounts...

Episode 1: Can You Deep Fry AI? Just because you can, doesn’t mean you should. In this inaugural episode, David York and Sara Moseley explore the high-stakes collision of Go-To-Market strategy , AI , and the Deep South . From the "six pages of fried foods" at the Texas State Fair, David and Sara use the South’s obsession with the deep fryer as a metaphor for modern business. Is AI the "fry daddy"...