Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author

In this special bonus episode of Cheer Chapters , I’m sharing a sneak peek from Cheer Diaries Book 3: Tumble Trouble . Today, we meet Kenzie — a confident tumbler with big energy, plenty of sass, and a front walkover that suddenly refuses to cooperate. Fresh back from cheer camp, Kenzie is ready to shine when Coach Londyn adds jumps and tumbling to the team routine. Her jumps are strong, her facia...

In this special bonus episode of Cheer Chapters , I’m sharing a sneak peek from Cheer Diaries Book 2: Cheer Camp . Today, we meet Jayden — a ten-year-old tumbler, prankster, and proud member of the Comets. With just two sleeps to go until his very first overnight cheer camp, he’s counting down the minutes. Three days of stunting, tumbling, games, campfires, and no chores? Jayden is all in. But und...

In this special bonus episode of Cheer Chapters , I’m sharing a sneak peek from my brand-new introductory chapter book series, Cheer Diaries . Today, we meet Elodie, a nine-year-old who loves glitter, crafting, and keeping everything neat and organised. When she spots a flyer for cheerleading tryouts at Infinity Cheer Academy, she has to decide whether she’s brave enough to step out of her comfort...

This is a bonus episode — and a slightly chaotic one. During the school holidays, two of our athletes asked if they could interview me. I had no idea what they were going to ask, what the rules were, or why forward rolls were suddenly involved… but I said yes anyway. We talk cheer gym ownership, competitive teams, favourite levels, stunts, tumble passes, competitions, and what I’d do if someone ha...

Coaches, this one’s for you! In today’s chapter, I’m breaking down how to run a high-quality, high-energy, high-progression cheer practice in limited time. I’m sharing the exact warm-up flow, bridge drills, timing work, and class structure I use for my 60-minute rec and comp teams — and how these tiny changes have completely transformed my athletes’ results. Welcome to Cheer Chapters—where cheerle...

Step into the next stage of the Cheer Diaries universe with me as I share behind-the-scenes stories from Books Two and Three. From reading raw drafts to my youth team, to designing each character’s diary style, to plotting out the full series — here’s where everything is at right now. New chapters, new characters, new chaos. Watch the full breakdown here. Welcome to Cheer Chapters—where cheerleadi...

In this chapter of Cheer Chapters, I’m spilling everything about the illustration process behind my cheer books — how I found my illustrator, the massive document I send her for every project, and the surprisingly funny mistakes we’ve caught along the way (yes, including the pupil-less cheerleaders). Perfect for aspiring authors, cheer parents, and anyone who enjoys a bit of creative chaos. Ever w...

Branding your cheer program doesn’t have to feel like you’re throwing your business identity into the Portion of the Wind. In this episode, I’m breaking down how to build a clear, consistent, and totally YOU brand — without the overwhelm. We’re talking: • How to define your audience • What makes your program unique • Themes, colours, logos & more • Tone of voice that actually fits • Social med...

Are you thinking about putting your child into cheerleading and wondering what a whole season looks like? In this episode, I break down the entire cheerleading year — from try-outs to competitions — so you can understand exactly what to expect. We cover: ✔️ What happens at try-outs ✔️ Team placements ✔️ Training phases ✔️ Choreography and routine building ✔️ Showcase and competition season ✔️ Chee...

This is my very first Cheer Coaches Chapter, and we're diving into one of the biggest topics there is — planning an entire cheer season from scratch. I’ll walk you through when to start, how to work backwards, what to map out, and how to take the chaos out of coaching. Whether you're coaching now, hoping to coach, or just nosy about how the magic happens behind the scenes — this episode ha...

In this episode, I’m giving you an early peek at how this series is coming together—from character development and world-building to the themes, lessons, and tiny details I’ve tucked in for young readers. You’ll meet the early versions of the characters, hear what inspired them, and see how I’m shaping this series to support confidence, resilience, and all those big life skills cheer brings. This...

Sometimes you think you know exactly how a book will go… and then you end up changing the title at the printer stage. In this chapter of Cheer Chapters, I’m sharing the full messy, magical, step-by-step journey of how I became a self-published author — from brainstorming bedtime stories to trademarks, editors, illustrators, formatting, ISBNs, and all the “wait, what do I do next?!” moments. Perfec...

Thinking of starting a cheer program or gym? Alison Satton shares her 20+ years of cheerleading experience with practical tips for launching your program successfully. From budgeting and facilities to program structure and mentorship, get the real talk you need to plan, grow, and thrive in cheer. Welcome to Cheer Chapters—where cheerleading led me to author life. I’m Allison: two decades on the ma...

Thinking about cheerleading for your child but not sure what it actually involves? In this episode, I break down everything parents need to know before starting cheer — from time commitments and skill levels to safety, training, competitions, uniforms, and how the sport really works behind the scenes. With over 20 years in the industry, I walk you through: -The different types of cheer (school, va...

In this episode of Cheer Chapters , my junior coach interviews me about cheerleading, sharing insights from 20+ years in the sport. From the basics of stunts and tumbling to injury prevention and life skills, we cover it all. Listen in and discover: How cheerleading develops teamwork and confidence Common misconceptions about injuries The magic of stunts, jumps, and gymnastics in routines My perso...

In this Cheer Chapter, I’m taking you behind the scenes of My Cheerleading Journal , the fifth book in my cheerleading series. This isn’t a storybook — it’s an activity-filled journal created after athletes asked for exactly what they wanted inside. From colouring pages and cheer playlists to skill tracking, competition memories, and snack ideas — this book is part keepsake, part creativity, and p...

In this episode of Cheer Chapters , I’m taking you behind the scenes of Brave Bow to Toe , the fourth book in my cheerleading series. This isn’t your typical storybook — it’s interactive, with reading, writing, and colouring to help make learning fun for kids, especially those who find reading a challenge. I’ll share the inspiration behind the book, how it supports young cheerleaders in their firs...

In this chapter, I’m giving you a sneak peek into book number four of the Little Cheer Library box set: Brave Bow to Toe . This one’s a bit different. It’s interactive — with reading, writing, and colouring all rolled into one immersive cheerleading story. We’ll go behind the curtain at a cheer competition, explore how your child can personalise the book with their own characters and team name, an...

What happens when a young boy discovers cheer for the first time? In this episode, I dive into the making of Jumping Into Cheer – book three in the Little Cheer Library. You’ll meet Carter, hear how his journey was inspired by real events at cheer competitions, and learn why representation for boys in the sport is so important. Plus, I’ll share how a team of role models (Chow Time) left a lasting...

In this sneak peek from Jumping into Cheer, we meet Carter — a curious nine-year-old boy who discovers cheerleading at a carnival. At first he’s nervous, wondering if boys even belong in the sport, but one supportive coach shows him that cheer really is for everyone. Join me as I dive into why this story matters, what inspired me to write a male protagonist, and the importance of representation in...

When athletes say “I want that skill” but skip the hard work, coaches feel the pain. In this cheer chapter, I share the inspiration behind I Want That Skill from the Little Cheer Library box set . From identical twins and cultural cheer moments to a heartfelt dedication to my granddad and mentors — this episode is about perseverance, representation, and what it truly takes to earn your place on th...

What does it really take to get a new tumble skill? In this episode, I’m giving you a sneak peek into my book I Want That Skill, where Myra and twin sister Taffie learn that progress isn’t about instant success—it’s about grit, patience, and trying again (and again). Inside this cheer chapter: A read-aloud excerpt from I Want That Skill The ups and downs of Myra’s tumble journey How Myra’s dedicat...

They say “You’re too tall”—or too something else—to cheer. I say: show up anyway. In this episode, I take you behind Cheer For You , my very first book in the Little Cheer Library. We’ll talk about what inspired the story, how Lily and Emily came to life, growing up in school cheer routines, and why representation matters. Expect honesty, real fears, and celebrating the back-spots. If this storms...

“You’ll be the back spot, Lily,” the coach explained. In this cheer chapter, I give you a special sneak peek into my very first children’s book, Cheer For You . This story follows Lily, a little girl with big dreams and doubts of her own, who discovers the magic of friendship, encouragement, and finding her place on a team. This episode includes: A read-aloud excerpt from Cheer For You Why I wrote...

Should you buy a paperback or a hardcover? And does it make a difference if you order from Amazon—or direct from my author website? In this cheer chapter, I share: Why I personally prefer hardcovers (especially for young athletes) The print quality differences between IngramSpark (Amazon) and BookVault UK (my website printer) The exclusive editions you can only find on thecheerleaderbookclub.com —...