Chasing Simple Marketing for Entrepreneurs

Setting Yearly Goals as a Small Business? When it comes to setting yearly business goals, it can often feel like you’re pulling ideas out of thin air. Like you’re trying on goals for size to see how they fit. Maybe this year I’ll focus on building a course. Or, I’ll try and hit six figures in revenue. Or, I could potentially even possibly create a podcast! Or, maybe you hav...

What is marketing in business? Something I hear OFTEN from students and clients is that they struggle with the idea of marketing and selling online. In fact, I had someone once tell me that they were fine with educating others and sharing tips and information, but they felt dirty putting out actual marketing pieces. But, likely they haven’t stopped to ask themselves – what is marketing...

Steps for Strategic Content Last week, I shared two things you can do to make time and space to create strategic content for your business. Today, I’m sharing 4 steps to creating strategic content. If you haven’t listened to last week’s episode, I highly recommend that you go back and listen to that one first, because I reference it a few times in this episode. If you have the ti...

Make Time for Strategic Content I want to create strategic content, but with everything else I’ve got on my plate, it’s hard enough to get my content out on time. Creating content always takes me so much longer than I think it will, and every time I sit down to create, I just want it to be over with as quickly as possible so that I can do the next thing on my list. I KNOW that it&#8217...

Importance of Content Marketing 2021 Today’s episode is going to be a bit different today. You’re actually going to hear from a couple of my current one-to-one clients, all about what having a marketing strategy and a content plan has done for their businesses this year. Now the way that my program works with my one-on-one clients is that we have four meetings. We meet once a quarter a...

Small Business Quarterly Planning – A Look at My Agenda Last week, I shared part one of my CEO Day routine and went into detail about exactly how I create a marketing plan that strategically aligns with my business goals. In today’s episode, I’m picking up where we left off last week, and sharing the last 3 steps in my small business quarterly planning agenda. So, if you didn&#82...

Want a peak at my quarterly planning process? Today I’m sharing all of the details about how I create a strategic marketing plan that truly aligns with my business goals. This quarterly planning process that I’m sharing is one that I use in my own business, and it’s also what I do for all of my annual marketing plan clients. It’s the exact way I determine what my marketing...

5 Factors to Consider When Starting a Business We all look back on things we’ve done and see what we could have done differently to make things better. Recently, I’ve been spending a lot of time reflecting on the beginnings of my business because my husband and I started a second business. Starting Glass Slipper Vacations has given me the chance to have a do-over on the beginning phase...

Want to Learn Copywriting Process Steps for Beginners? Does copywriting feel exhausting and overwhelming? Do you struggle to pull words out of your brain that click with your audience? Is it hard for you to come up with copy that connects, sounds like you, AND pulls people in? If so, you’re going to love today’s episode. I’m joined by Jess Jordana to talk all about uncomplicating...

If you’re an online course creator, this is for you The first course I created was called Your Cultivated Capsule Wardrobe, and it was an 8 or 9 module monstrosity that taught every possible aspect of creating a capsule wardrobe from decluttering your closet, determining your body shape and how to dress it, how to create a capsule wardrobe and so much more. And looking back at that course is...

Ready to create a successful offer of your own? In less than one year, I grew Club Content Batching from idea, to course, to a membership with over 100 people inside. Word of mouth has been my largest seller – practically everyone inside was told they HAD to join by a friend that was already inside. At the time of recording this, I’ve had three launches where each was more successful a...

Perfection in Business? It’s not real When I first started my business, I made so many mistakes. More than I could even count. But I don’t regret any of them, because they’ve been a great learning experience both for myself, and now, also for you! Today I’m sharing all about how I tried way too hard to appear legit in my business right off the bat – causing me to wast...

Siobhan Jones on Creative Outlets A lot of times, entrepreneurs (especially creative entrepreneurs) start their businesses AS a creative outlet – whether they’ve started creating content as an outlet, or they’ve started creating a product as an outlet. However, as they get further and further in the business space, it quickly loses that “outlet” part within the everyd...

A Launch Recap for my August 2021 Launch of Club Content Batching! The first time I ever launched a digital product, I was overwhelmed. I attempted to create a huge launch, I had unrealistic goals, and then, because I had unrealistic goals, I believed it to be a failed launch for a long time. Launches can be scary and overwhelming, but they don’t have to be. Now that I’ve gone through...

August 2021 Conversations Over Coffee Hey sweet friend! I am so glad that you’re here for another conversations over coffee episode. If you’re new around here, you’re listening to the Chasing Simple podcast and I’m your host – Amanda Warfield. Today’s episode is different from the typical episodes I do – instead of practical tips and actionable advice on u...

She’s on a mission to encourage you that you’re built to belong Friend, I am so excited to bring you this week’s episode. As you know, I started Chasing Simple to help combat the loneliness of entrepreneurship. And with each guest that comes onto the show, the number one struggle I hear them say they had when they first started their business is comparison. I know that I definite...

Looking for Content Marketing Tips 2021? Avoid this terrible advice. “You should make sure you engage 15 minutes before you post something to your instagram feed, and 15 minutes after.” “Don’t schedule out your posts! The algorithm will knock you for it!” “Hey, you should come join our follow loop! It’ll get you a ton of new followers.” “Everyd...

Not sure where to start when creating a content plan? Hey sweet friend! You’re listening to Chasing Simple, episode 070 and I’m your host – Amanda Warfield. If you’re new around here, I am so excited that you decided to tune in. And if you’re an old friend – welcome back. Today, you are probably going to want to have a pen and paper handy because I’m going...

Coming up with content ideas a struggle? Is coming up with content ideas a struggle? Never know what to say when it’s time to create your newest podcast episode, post to Instagram or write an email to your list? Have zero idea what it means when people tell you to just listen to your audience to know what to say? If so, today’s episode is for you. I’m sharing 7 SPECIFIC ways you...

Celebrating my birthday week with this fun “Ask Me Anything”! Welcome to the Chasing Simple Podcast! I’m your host – Amanda Warfield, and you’re listening to Episode 068. Today’s episode is a fun one because as this goes live, it’s my birthday week! And, around my birthday, I always try and do fun ask me anything episodes. Today I’ve got 9 questions...

Business goals overshadowing your personal goals? I have been oh so very impatiently sitting on this interview for MONTHS. Batching guest episodes just twice a year is amazing for my time management, but it is a major practice in patience – which I’ll fully admit is not one of my strengths. Today I’m joined by my amazing student, client, and friend – Laken Edwards to talk a...

Outsourcing might not be what you need right now … You might not like what I’m about to say, but it needs to be said – outsourcing is not a hack for saving time. In fact, I’d say that MOST people are outsourcing for the wrong reasons. Will it save you time? Technically speaking – yes. But it won’t solve your time problems if you’re not actually at a place...

Vacation? As a solopreneur? When was the last time you took a vacation and didn’t work on your business the entire time? When was the last time you took a significant amount of time off? Stepped away from social media for more than a day or two? Does taking time off as a solopreneur feel impossible to you? If you’re like most of us work-loving entrepreneurs, you probably just cringed a...

Creating a To-Do List that Works You’re listening to The Chasing Simple Podcast, Episode 64. And I’m your host, Amanda Warfield. Welcome sweet friend, whether you’re a longtime listener or brand new around here, I am so glad that you chose to tune in today. You’re probably going to want to grab a pen and paper if you’re able, because today I’m going to be giving...

Don’t Go Chasing …. Productivity Are you spending all of your time focused on just one or two areas of your business, throwing darts at your to-do list to decide what’s next, and well, not seeing the business growth you’re hoping for? Do you struggle to know what you should be focused on at any given time? Feeling like you’re being pulled in a million different direct...