CHARIZMA the PODCAST

In this episode of Bakersfield Business , Rubi sits down with Irene Clancy, owner of Bakersfield Pilates Barre and co-founder of Vecchio’s, for a conversation that goes far beyond business. From launching a shoe line that landed in major fashion spaces, to navigating failure, motherhood, and reinvention, Irene shares the real journey behind what it takes to build something meaningful. This episode...

In this episode of Charizma the Podcast – Bakersfield Business Series , Rubi Z sits down with Dr. Bodapati and Sindhu , the visionary husband-and-wife team behind Sunshine Behavioral Health Services , a growing psychiatric and behavioral health practice transforming care in Kern County. What began during one of life’s most pivotal seasons—marriage, relocation, and the uncertainty of COVID—quickly...

In this deeply personal episode of Charizma the Podcast , Rubi sits inside Charizma Studio for the very last time and opens her heart to share the unfiltered truth behind one of the hardest decisions she’s ever made in business—closing the space that shaped four years of purpose, community, and creativity. This isn’t just a goodbye; it’s a moment of surrender, courage, and trust. Rubi reflects on...

Welcome to In Between the Lines —a new series where I step away from the curated conversations and share what’s current, real, and often unseen. These are the pauses, the whispers, the simple details that we don’t always get to process out loud. In this first episode, I’m talking about a different kind of tired—not the kind you fix with a nap or a vacation, but the soul-deep exhaustion that comes...

In this first episode of our new series Bakersfield Business , Rubi Z sits down with visionary songwriter and artist Emily Waite —known musically as Mezmy —to talk about creativity, community, and courage. From her unexpected path into artistry at 43 to the bold revitalization of Bakersfield’s historic Woolworth’s building, Emily shares how she is weaving together history, innovation, and her own...

In this powerful episode, Rubi Zetino sits down with Anna Smith, co-founder and managing partner of Sage Equities—the boutique real estate firm behind some of the most transformative developments in downtown Bakersfield. With a background in law, a sharp strategic lens, and a deep-rooted commitment to community revitalization, Anna is helping redefine what’s possible for the city’s urban core. Fro...

In this deeply honest and heartfelt episode of the Women Mean Business series, Rubi Zetino sits down with Ashley Bello—pastor’s wife, creative leader, and mother of four—for a conversation that’s as inspiring as it is grounding. Ashley opens up about the behind-the-scenes reality of leading in ministry, building a thriving church, raising teenagers, and navigating the cultural tension between inde...

Founder of Charizma Co, Rubi Zetino takes you behind the scenes of the vibrant, bold, and hard-working world of Charizma Co — fresh off being named Best Advertising Agency 2025 in Kern County ! In this celebratory episode, Rubi sits down with the creative minds behind the brand to share laughter, insights, and real-talk about what it takes to build a standout agency. From navigating challenges to...

In this heartfelt and deeply inspiring episode of Women Mean Business , Rubi Zetino sits down with Jennifer Schielke—CEO, wife, mother, and mentor—to explore the unexpected layers of leadership, loss, and legacy. From her roots in Kauai to building a powerhouse business alongside her husband in Arizona, Jennifer shares how authenticity, faith, and family have shaped every part of her journey. With...

As we wrap up this powerful leadership series on Charizma the Podcast and step boldly into the new year, I am beyond honored to share a conversation that will challenge and inspire you to lead with courage, clarity, and authenticity. Joining me for this episode is none other than Erwin McManus—renowned author, thought leader, and master communicator. Together, we explore what it means to truly lea...

Authentic leadership begins with knowing who you are and understanding how you lead yourself before you can lead others. It's not about being perfect — it’s about being real, embracing discomfort, and doing the inner work to become the best version of yourself. In my own journey, I’ve learned that self-leadership isn’t a solo effort. It means confronting your personal struggles, having the su...

In this influential episode of the Charizma Leadership Series, host Rubi Zetino welcomes Traco Matthews, a multifaceted leader whose journey is a testament to resilience and purpose. From a large family in Fresno, California, Traco shares his inspiring story of overcoming adversity, including poverty and the profound loss of a child, which shaped his outlook on life and leadership. Traco currently...

In this episode of Charizma The Podcast: Leadership , host Rubi Zetino engages in a meaningful conversation with Alberto Bello, author of The Ten Things They Didn't Tell Me About Leadership and Pastor at The Collective Church in Bakersfield CA. Alberto shares his unique leadership journey, emphasising the importance of authenticity and self-awareness. A firm believer in having faith and trust...

In this compelling episode of Charizma Leadership Series, host Rubi Z engages in a thoughtful conversation with David Castro, an entrepreneur from Bakersfield whose journey from corporate banking to the solar industry is nothing short of inspiring. David shares his transformative path from a traditional banking career to founding Solar X Construction, a company dedicated to home improvement soluti...

In this insightful episode of the Charizma Leadership Series, host Rubi Z sits down with best-selling author and entrepreneur Mike C. Young to explore the powerful journey of leadership, legacy, and self-discovery. Mike opens up about the personal experiences that shaped his life, including the pivotal moment that led him back to his family business, the profound impact of his grandmother's l...

In this episode, host Rubi Zetino sits down with Mao and Gwen, the creative force behind Hello Enamorada, a standout videography and photography business specializing in weddings focusing on visual storytelling. Balancing their personal relationship with a demanding career has presented its share of challenges, from navigating the competitive wedding industry to maintaining their connection under...

In this episode, host Rubi Zetino sits down with George and Jerri Delfino, a powerhouse couple in the real estate industry. With over 30 years of experience, the Delfinos share their remarkable journey of building a thriving business and a strong partnership. George and Jerri Delfino, share 30 years of business and personal success. George shares his story of how his family began in Farming and th...

In this podcast series "Couples in Business," Marco and Nancy, owners of 502 Coffee in Bakersfield, CA, share their entrepreneurial journey as a couple. They started with a modest espresso machine and a bold vision, revealing the highs and lows of learning the coffee business from scratch. Their story unfolds with a pivotal moment: securing their first storefront shop inside a local vint...

This is Part 2 of a conversation with Patrick and Katie from the franchise, Crumbl Cookies in California. Rubi, Katie, and Patrick discussed their experiences balancing work and family responsibilities, emphasizing the importance of communication, support, and adaptability. Patrick shared lessons from Elon Musk on problem-solving and innovation, while Katie shared her experiences navigating life&a...

The podcast series couples in business : Patrick and Katie, the owners of Crumbl Cookies, share their inspiring love story and entrepreneurial journey. They emphasize the importance of resilience and faith in overcoming challenges, highlighting how open communication is crucial in maintaining a balanced relationship. The couple discusses their experiences and perspectives on balancing entrepreneur...

As we wrap up the series '4 Decades to 40' with reflections on reaching this milestone age. As I turn 40, I'm filled with a sense of empowerment and alignment with life. In recent weeks, I've had the privilege of engaging with leaders, life changers, and business owners, sharing insights on the power of personal branding and leadership. On my 40th birthday, I cherished intimate...

On this compelling episode, Rubi Zetino opens up about her personal journey, revealing the challenges and struggles she's faced as a devoted wife, mother, and entrepreneur. We often marvel at people who seem to "do it all," but rarely do we see the full picture of the hardships and complexities they navigate daily. Rubi shares the realities of balancing personal growth, building a b...

In this episode, part two of "Four Decades to 40: A Tribute to My 40th," we dive into the messy creative journey of Rubi Z from her high school days to becoming a photographer. In 2002, when she graduated from high school, creativity wasn't celebrated as it is today. Rubi reflects on the lack of encouragement and the societal pressure to pursue conventional paths. Despite this, she...

Welcome to the beginning of CHARIZMA the Podcast.  A podcast centered around Business and the real life situations behind the epic entrepreneurs leading that business.  It was only fitting that we begin this series with Rubi Z, owner and founder of Charizma Co, a branding and marketing agency specializing in the essence of the person behind the brand.  In this first episode of a new series, 4 Deca...