Channel Smart | Ecosystem Acceleration

In this episode of the Channel Smart Podcast , Kathleen Martin speaks with Elisabeth de Dobbeleer and Jason Gallo from Cisco about the increasing complexity of the channel and how Cisco is responding with the Cisco 360 Partner Program. They discuss the program’s co-design approach, shaped directly by partner feedback, and how it introduces new opportunities for partner profitability while emphasiz...

...Your Partners Can't Sell Your Stuff If You Don't Teach Them How.  In this episode of Channel Smart , Janet Schijns, CEO of JSG, takes a candid look at why many vendors struggle to drive partner-led revenue and what they can do to change it. Based on conversations with hundreds of technology vendors, distributors, and channel partners, Janet breaks down the real reasons partners hesita...

If you’ve ever lost a deal because of bad connectivity—or worse, had to answer for someone else’s $69 internet—this one’s for you. In this episode of Channel Smart , Laura Steward sits down with Max Joseph , Manager of Partner Solutions at AT&T (and yes, neighborhood nerd and culinary content creator) to dig into why AT&T’s APEX program might just be the best-kept secret in the MSP playboo...

In this power-packed episode, we connect with Clark Peterson —one of the most connected minds in cloud communications and Chairman of the Cloud Communication Alliance —to uncover how forward-looking vendors are putting channel-first thinking behind their AI strategies. From smarter partner targeting to AI-optimized go-to-market plays, this conversation delivers insights that help partners, reselle...

In this episode of the Channel Smart podcast, Janet Schijns speaks with Elizabeth de Dobbeleer and Jason Gallo from Cisco about why the Cisco 360 Partner Program is a channel-smart move for partners. They discuss how Cisco is evolving its partner ecosystem to reflect the realities of today’s market, shifting away from traditional resale models to a value-based approach that rewards capabilities, p...

In this episode of Channel Smart, our CEO, Janet Schijns , sits down with Channext's VP of Revenue, Alex Whitford , for a dialogue that explores why the "Long Tail" is the fastest way to grow an organization's channel revenue.   They tackle:  What is the Long Tail advantage? Janet and Alex discuss the perception and misperceptions of the Long Tail among vendors, the steps to bu...

In the latest episode of Channel Smart, we welcome JSG's President, Meredith Caram , who sits down for an insightful discussion with Gregg Linde , Head of America's Field Marketing at Check Point Software Technologies Ltd, Partner Marketing refers to strategies and practices focused on collaborating with business partners to enhance mutual growth and success. It's about creating and...

The podcast "Navigating the 2024 Channel" hosted by Janet Schijns , CEO of JSG , offers deep insights into the tech world's evolving trends for 2024. It focuses on practical strategies for vendors and partners, covering topics like exploring new routes to market, revamping partner programs, and leveraging AI in program automation for vendors.  For vendors, suppliers ISVs and provide...

In this latest episode of Channel Smart, JSG Director of Social Media , Vlad Krause , is joined by JSG’s CMO/COO, Barb Goworowski to interview Quebec’s Rising LinkedIn Influencer in the IT space, Simon Robert , CEO of MD Informatique . Social selling is the process of using social media platforms to connect with potential customers, build relationships, and generate leads and sales. It's a po...

In this latest episode of Channel Smart, we welcome back Janet Schijns, the CEO & Co-Founder of JSG , who sits down for an insightful interview with Steven Karachinsky, the CEO & Co-Founder of ZIRO .  Often, the channel journey is narrated from the perspective of Telecom and Solution Providers. As the newest darling of the MSP world, Steven shares the unique MSP perspective of the channel...

In this episode of Channel Smart, JSG's President, Meredith Caram, and Zift Solution's Vice President of Sales, Anthony D'Angelo, join us to discuss how organizations can maximize their sales team's effectiveness during economic uncertainty and meet the changing expectations of their customers, partners, and employees.  Meredith and Anthony share actionable strategies on how to...

Janet Schijns, Co-Founder and Managing Partner of JSG, returns to Channel Smart to interview Alexandra Zagury, Vice President of Partner Managed & as-a-Service, Global Partner Sales at Cisco. Together these industry thought leaders discuss the state of as-a-Service and essential focus areas, including the global talent shortage, a challenge for many channel partners. Alexandra provides invalua...

Jasmina Muller, Ecosystems Chief at PartnerTap, joins us for this episode of Channel Smart to discuss how technology and analytics are changing how the channel works. Janet Schjins, CEO and Co-Founder of JSG, returns as host. Jasmina discusses how PartnerTap is taking an ecosystem-wide approach to growth. PartnerTap is a partner data enterprise co-selling platform that gives partners the data they...

The Asponte Technology team joins us for this episode of Channel Smart, and we explore accelerating sales through technology, culture, and data-driven testing. Vlad Kraus, Director of Social Media & Data Analytics at JSG, hosts Duffy Fron, Chief Commercial Officer, and Nick Bomleny, Director of Marketing from Asponte Technology. Barb Goworowski, CMO & COO of JSG, also participate in this c...

For this year’s last episode, we discuss the digital marketing trends for 2023. Vlad Krause assumes the role of host and interviews Barb Goworowski, COO/CMO at JS Group, and Paul Yantus, VP of Digital Marketing at JSG. Trends discussed in this podcast include: Knowing Your Audience Refining Messaging Partner Experience Customer Experience Short Form Video Employee Advocacy Influencers We hope you...

Janet Schijns, Co-Founder and Managing Partner of JS Group, returns to Channel Smart to interview Ashlyn Szilva, Vice President, Partner Ecosystems Strategies & Research, to discuss bringing social media to life for JSG customers. Listen in as Ashlyn shares what her team does and the technology that supports them. Ashlyn’s team creates and promotes social content on behalf of JSG customers. As...

In this episode of Channel Smart, we’re discussing how to use social media in your business with our guest Vlad Krause, Director of Social Media & Data Analytics at JS Group.  Our conversation covers a wide range of topics related to social media and your business, including the ROI of social, social selling techniques, social selling vs. social marketing, and the role influencers should play...

In this episode of Channel Smart, we’re discussing channel partner experience with our guest is Meredith Caram, Chief Revenue Officer of JS Group. We also talk about how to communicate more effectively with partners and customers. Our first topic is competitive differentiation and how it impacts the partner relationship. Meredith states that 50% of partners drop vendors from their portfolio becaus...

Janet Schijns is back as the host for our latest episode of Channel Smart. In this episode, we’re discussing how the channel is changing and the emergence of ecosystems. Our guest is Heather Tenuto, Chief Revenue Officer at Zift Solutions .  This episode opens with a discussion of alternate/non-transacting partners. Examples of these types of partners are those that refer the sale or provide value...

In this episode of Channel Smart, we’re discussing partner relationships with customers. Our guest is Kris Blackmon, Chief Channel Officer at JS Group. Kris is a sitting member of CompTIA’s Channel Development Council and a passionate advocate of diversity in the workplace.  This episode opens with a discussion about the recent MSP Summit and conversation topics from the show floor. These conversa...

In this episode of Channel Smart, we’re discussing how the channel is evolving and the role of ecosystems. Our guest for this episode is Charlie Cox, Senior VP of Channel Transformation at JS Group. Before his role with JSG, Charlie built and led a highly successful technology solutions company with a blue-chip list of Fortune 500 and ISV customers. The episode opens with a discussion about change...

In this episode of Channel Smart, we start exposing our audience to more of the JS Group’s team. Paul Yantus, Vice President of JS Group Digital Marketing, hosts Karin Freeland-Aviles, JS Group’s Vice President of Digital Go-to-Market & Learning, to discuss social selling. The episode starts with a discussion about how social selling is often misunderstood; people forget or choose not to be so...

On this special episode of Channel Smart, sponsored by Intel, Janet Schijns hosts Sarah Wieskus , Intel’s Global Sales Director. Janet and Sarah discuss demand and supply chain challenges creating device shortages, the advantages of Intel’s vPro platform, the overall inability to obtain devices (chip shortage, etc.). and related channel challenges and trends. We’ve seen record demand stimulated by...

With all the talk of growth in the industry will everyone profit?  Listen in to hear Janet Schijns talk about the stumbling blocks for growth and how to address them so you can take more than your fair share of profitable growth in the tech industry. We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights,...

In this session our CEO Janet Schijns shares some startling new data on the disconnect on digital success between the  Board Of Directors and the Management teams in Corporate America.  What will smart channel firms do to ensure that disconnect doesn’t happen to their solution? Listen in now! We know you will find this episode enlightening and informative. To delve deeper into the world of channel...