Dan Casetta
Changing Lives Selling Knives
This is Changing Lives Selling Knives — a podcast that shares transformational life and business lessons from highly successful entrepreneurs and business leaders. All the guests on this podcast have two things in common. First, they're all changing lives today through their work and their influence. Second, they all got their start in business by selling Cutco knives with Vector Marketing. This podcast was created to share inspiring stories from Cutco's most prominent alumni and current leaders. On this show, you'll meet successful entrepreneurs, best-selling authors, superstar business execu...
Author
Dan Casetta
Category
Podcast website
Latest episode
Jun 9, 2026
Where to listen?
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Episodes
366: Katie Heaney - Work To Live 21.10.2022 45:36
Katie Heaney is one of the most successful sales reps in the 70+ year history of Cutco. While producing over $4.4 million in career personal sales, it's clear that Katie's priorities are her family and her health. Her work is a great means for her to live a better life, with her husband, Mike, and 2 children, ages 11 & 9. Katie has a degree in Nutrition & Dietetics, has completed 10 full marathons...
365: Flashback Friday - Pillars of the Cutco/Vector Culture 14.10.2022 21:41
The Cutco/Vector Marketing sales organization has become well-known for having an extremely unique and powerful combination of cultural elements that lead to extraordinary retention of top talent and long-term success. The company's environment truly brings out the best in people, fosters a tremendous spirit of cooperation, creates a family feel, and has led so many amazing leaders to stay in the...
364: Steve Pokrzyk - The Spirit of the Cutco/Vector Business 10.10.2022 49:22
Steve Pokrzyk is the Director of Marketing at Cutco Corporation, having served in this role since 2007. His time with the company actually dates back to 1986 when he started as a sales rep in Buffalo NY. Steve advanced to Assistant Manager, Branch Manager, and District Manager before moving into a special role as the Northeast Region Sales Promotion Manager. He later held the National SPM position...
363: Andrew Smallwood - Flashback Friday 07.10.2022 19:09
Andrew Smallwood is the Director of Sales for Second Nature, a young company that is already at the top of its industry. Over recent years, Andrew has been able to develop a reputation as a tremendous role model for effective communication in a variety of important ways. He possesses a remarkable combination of intelligence, humility, curiosity, open-mindedness, empathy, and respect for others. In...
362: Dr. Barry Posner - The Leadership Challenge 04.10.2022 1:12:03
Dr. Barry Posner is the Accolti Endowed Professor of Leadership at the Leavey School of Business at Santa Clara University, where he has served as the Dean of the School for the last 12 years. Dr. Posner is one of the world's foremost scholars on the subject of leadership, and is best known for his book, The Leadership Challenge, which is an international best-seller with over 3 million copies sol...
361: Mark Bullard - Flashback Friday 30.09.2022 13:23
Mark Bullard is the Southern Rock Division Manager for the Cutco/Vector Marketing sales organization. Headquartered in Memphis TN, his Division encompasses parts of 5 Southern states. By making it a top priority to invest time and resources into his people, Mark has created a legacy of powerful relationships over his 23 years in the Vector business. He's responsible for over $47 million in Cutco s...
360: Chris Nicoud - Authenticity Tops Professionalism 27.09.2022 51:29
Chris Nicoud is one of the most successful District Managers in the history of the Cutco/Vector Marketing sales organization. Having produced over $16 million in sales, he's a member of the company's Hall of Fame. Chris' great strength as a leader is his ability to show up authentically in all of his interactions. By fully engaging his own unique abilities and talents, Chris has been able to grow...
359: Nadine McGowan - Flashback Friday 23.09.2022 15:40
Nadine McGowan was a successful leader in the Cutco/Vector Marketing sales organization, ultimately reaching the role of Indiana Division Manager. On a mission trip to Africa, Nadine came to realize that by pouring into the women of a community, we could truly impact the next generation and shift the whole culture. She founded Purposeful Living, Inc., as a non-profit to invite women to find and li...
358: Mark Mastrandrea - Undeniable 20.09.2022 44:56
Mark Mastrandrea (AKA Mark Brazil) is the Co-Founder and CEO of the well-known digital art company, Ikonick. Mark sold Cutco in the Summer of 2004 while attending the University of Delaware. He started Ikonick in 2016 with his partner, Jeff Cole. Mark's story is one of grit, determination, persistence, self-growth, focused effort, and now massive success. In reality, Ikonick is not an "art company...
357: Jake Meiser - Flashback Friday 16.09.2022 14:38
Jake Meiser is the Buckeye (OH) Division Manager for the Cutco/Vector Marketing sales organization. Now 15 years into his career with the company, Jake has produced over $24 million in sales and is a member of the company's Hall of Fame. From his background playing competitive soccer and throughout his Vector career, Jake has been known as someone with a powerful internal drive to succeed, coupled...
356: Steven Williams - The Pursuit Of Greatness 13.09.2022 49:34
Steven Williams is the Territory Sales Manager for Mississippi & Louisiana for Olympus Corporation of the Americas, a leader in the Medical Device industry. He also plays a role as a National Field Sales Trainer for the company. Steven honed his sales and leadership skills during a 6-year stint with Cutco/Vector Marketing, serving as both a top sales rep and a District Manager, during and after hi...
355: Jeff Teresi - Flashback Friday 09.09.2022 16:22
Jeff Teresi is among the Top 25 sales reps in the history of the Cutco Cutlery /Vector Marketing sales organization, and is also a published author and aspiring public speaker. But there's a real twist to his story, in that Jeff battles with Asperger syndrome. Being on the Autism spectrum can be a monumental challenge for anyone in any role, and is magnified by Jeff's choice of sales and public sp...
354: Roman Malik - Lessons From A Legend 01.09.2022 1:13:46
Roman Malik is one of the all-time greatest legends in the Cutco business. He started selling Wear-Ever Cookware under ALCOA in 1952, and joined Cutco when the 2 businesses later merged. He was a Champion sales rep and influential manager who helped build the Northern California sales organization into a perennial National Championship team. He's been married for 67 years and has raised 3 successf...
353: Tony Carlston - Flashback Friday 29.07.2022 14:50
Tony Carlston is a true pioneer in Cutco history. He started with the company as a sales rep in 1998, and quickly turned into one of the top reps in the company. After a short stint in a management position, he decided to pursue full-time sales as a Cutco Sales Professional. After hearing the legendary John Ruhlin talk about the concept of business gifting with Cutco, Tony hatched his ideas for...
352: Lori & Fred Snyder - Created To Thrive 27.07.2022 46:05
Lori and Fred Snyder both sold Cutco and have gone on to highly successful lives and careers after their experience with Vector Marketing. Lori advanced to District Manager and even served as Sales Promotion Manager for the Midwest Region. Now she's a coach and speaker who runs a faith-based podcast called Created To Thrive. Fred's short experience selling Cutco was truly transformative, and provi...
351: Andrew Biggs - Flashback Friday 22.07.2022 17:49
Andrew Biggs is an international sales coach for top performers in multiple industries, and founder of Better Than Rich, whose mission is to change the world for the better by providing tools and ideas to leaders throughout the world. Andrew was a star Cutco rep who became a National Champion Branch Manager with Vector Marketing. After leaving Vector, he directly managed a team of 1500 people in t...
350: Christopher Sherry - Leadership Through Service 20.07.2022 48:38
Captain Christopher Sherry is the Commander of the Dublin area for the California Highway Patrol. He sold Cutco in the Summer of 1990, and has gone on to a long and illustrious career with the CHP. He currently leads a team of over 100 employees, where he helps shape and instill key values and guiding principles throughout his organization. In addition to his regular duties, Chris has been respons...
349: Ben Jackson - Flashback Friday 15.07.2022 16:57
Ben Jackson is the Coastal Division Manager for the Cutco/Vector Marketing sales organization, centered in the Southeastern U.S. His 15-year career with the company has already been marked by tremendous success, including a National Championship as a New District Manager in 2012 and pioneering leadership in Vector's Eastern Region. Ben has an incredible personal story involving his older brother,...
348: Brian Tippens - The Power Of Purpose 12.07.2022 57:15
Brian Tippens has been an impactful leader in the IT industry for the past 25 years, primarily with Hewlett-Packard Enterprise. As Chief Sustainability Officer at HPE, Brian leads a global organization focused on driving measurable and transparent Environmental, Social, and Governance strategies that benefit HPE's customers, investors, team members, and the communities in which they work and live....
347: Elizabeth DiAlto - Flashback Friday 08.07.2022 14:02
Known for her raw, honest, and nuanced approach to spirituality and the healing arts, Elizabeth DiAlto is the founder of the School of Sacred Embodiment and host of the Embodied Podcast (3M+ downloads!). After a successful stint as a sales rep and manager with Cutco/Vector, Elizabeth found herself in the fitness industry. While success there is often linked to personal appearance, Elizabeth discov...
346: Dan Casetta - The Most Valuable Lesson I've Ever Learned 29.06.2022 37:01
Dan Casetta is the host of CLSK. Many years ago, Dan was exposed to a group who was discussing the most valuable lessons they had ever learned in life. One lesson resonated at that time for Dan, and has stood out as being valuable ever since. Dan shares and discusses this lesson in this solo episode. To get access to all episodes and free resources, visit ChangingLivesPodcast.com .
345: Kyle Preman - Flashback Friday 24.06.2022 17:13
Kyle Preman is the CT-NY Division Manager for Cutco/Vector Marketing. He is a veteran of the Cutco/Vector Marketing business since 1999 and a member of the company's Hall of Fame. After graduating from Tufts University with a triple Major, Kyle took on the District Manager role and thrived in this position, even developing over a million-dollar net worth before he was promoted to Division Manager...
344: Kyle Jones - Foundations For A Successful Career 21.06.2022 42:41
Kyle Jones spent 7 summers with Cutco/Vector as he pursued his formal education, in roles that included Sales Rep, Branch Manager, and Division Office Manager, among others. After completing his MBA at Mississippi State University, Kyle embarked upon a career in the medical device sales industry, where he has already achieved great success. Kyle graciously credits Cutco/Vector as having provided t...
343: Tyler Cauble - Flashback Friday 10.06.2022 12:35
Tyler Cauble has achieved many prodigious goals in his short professional career. As a new Cutco rep, Tyler made a sale on 98% of his appointments en route to setting a Regional record for a rep's first 10 days with the company. He went on become the #1 new sales rep in the company for his first year, besting tens of thousands of other new reps that year. By sharing his ambitions and his achieveme...
324: Kelly & Seth Kinzer - Curating The Life Of Your Dreams 07.06.2022 54:11
Kelly and Seth Kinzer are two of the greatest salespeople in the history of the Cutco/Vector Marketing sales organization. In 2021, Kelly was #24 in the company with over $521,000 in Cutco sales, and Seth was #5 with a staggering sales total of over $911,000. Kelly is currently 61st on the all-time Cutco sales list with over $2.9 million in career sales, and Seth is 13th with over $5.3 million. To...
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