Dan Casetta

Changing Lives Selling Knives

Business EN ↓ 441 episodes

This is Changing Lives Selling Knives — a podcast that shares transformational life and business lessons from highly successful entrepreneurs and business leaders. All the guests on this podcast have two things in common. First, they're all changing lives today through their work and their influence. Second, they all got their start in business by selling Cutco knives with Vector Marketing. This podcast was created to share inspiring stories from Cutco's most prominent alumni and current leaders. On this show, you'll meet successful entrepreneurs, best-selling authors, superstar business execu...

Author

Dan Casetta

Category

Business

Podcast website

changinglivespodcast.com

Latest episode

Jun 9, 2026

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Episodes

041: Drew Frank - Building Something Great 07.10.2019

Drew Frank is the Rocky Mountain Division Manager for Cutco/Vector Marketing, headquartered in Denver CO.  He is THE top field manager in the company, having run a championship Office in 9 of the past 12 years, and a championship Division in 4 of the past 5 years.  His South Denver office holds the all-time company record with over $3.7 million in annual sales, and his Division is #1 again in 2019...

040: Mike Lancellot - From Sales Rep To CEO 03.10.2019

Mike Lancellot has the greatest track record of any other person in the history of the Cutco/Vector Marketing organization. As a sales rep, Mike was the #1 College All-American. After graduating from the University of Delaware, Mike became a District Manager and was the company's #1 DM for three years in a row. He then became a Division Manager, and again was #1 for three years in a row. He then b...

039: Jim Stitt Jr. - A Company That Truly Puts People First 30.09.2019

Jim Stitt Jr. is the current CEO of Cutco Corporation. When he was about 10 years old, his family was part of the team that purchased Cutco from ALCOA. Since that time, the entire organization has been molded in the image of the Stitt and Laine families. "People first" values have become a bedrock principle upon which Cutco Corporation has been built. Jim worked on the factory floor before graduat...

038: Rachel Richards - Financially Independent At Age 27 26.09.2019

Rachel Richards is an incredible example of financial success at a young age. As a Cutco/Vector sales rep, Rachel succeeded at a level high enough to pay her way through a private college, Centre College in Kentucky, and graduated debt-free with a degree in Finance. She worked as a Financial Advisor for a while, then moved over to working in the Real Estate industry, where she developed the skills...

037: Colton Horn - Vector Branch Manager Champion Summer 2019 23.09.2019

Colton Horn has been working with Cutco/Vector for just over 2 years. In that short time, he has truly distinguished himself as an amazing leader and an inspiration to many. As a Branch Manager in the Summer of 2019, Colton was responsible for every aspect of a Vector field sales office, from recruiting to training to development of the team to admin and financial controls. His team finished #1 ou...

036: Jon Levy - A Life-Changing Network of Influence 19.09.2019

Jon Levy is a behavioral scientist and author who works in the fields of influence, community/customer engagement, and adventure. He specializes in helping companies and individuals apply behavioral research to areas such as marketing, sales, product development, and connecting with people both professionally and personally. Jon is best-known for founding "The Influencers," a secret dining experie...

035: Dane Espegard - Designing and Living Your Dreams 16.09.2019

Dane Espegard lives life by design. He and his wife, Brookelyn, identify specific dreams for their life, and then take the steps to achieve those dreams. For the past several years, Dane has been spreading this dreams mentality throughout his entire organization. His people are living their dreams, and results in the organization have doubled in the past 5 years. If you aspire to live more of your...

034: Dan Casetta - The Power of Choice 12.09.2019

Dan Casetta is the Western Region Manager for Cutco/Vector Marketing, and also hosts the Changing Lives Selling Knives podcast. Dan has been one of the most in-demand speakers at company events throughout the U.S. for many years. He's a regular guest speaker at universities throughout the Bay Area, and has been welcomed into multiple organizations to share insights in areas of sales training, lead...

033: Tony Carlston - Pioneering A New Corporate Sales Channel 09.09.2019

Tony Carlston is a true pioneer in Cutco history. He started with the company as a sales rep in 1998, and quickly turned into one of the top reps in the company. After a short stint in a management position, he decided to pursue full-time sales as a Cutco Sales Professional. After hearing the legendary John Ruhlin talk about the concept of business gifting with Cutco, Tony hatched his ideas for th...

032: Charlene Li - Cultivating The Disruption Mindset 04.09.2019

For the past two decades, Charlene Li has been helping people see the future. A graduate of Harvard Business School, she is the author of six books, including the NYT bestseller Open Leadership . Her latest book is The Disruption Mindset : Why Some Businesses Transform While Others Fail . With over 20 years of experience advising Fortune 500 companies, Charlene is an expert in digital transformati...

031: Joe Cardillo - The Luckiest Man in Vector 19.08.2019

Joe Cardillo considers himself "the luckiest man in Vector" because of all of the amazing connections that he has developed through his work experiences. He was born in Canada, but started with Vector/Cutco while in college in Michigan. He became a part of the Canadian start-up team for Cutco, then developed into the long-time head of the company's Canadian operations, now General Manager. He is w...

030: Jim Lawrence - A Great American Success Story 15.08.2019

A college scholarship athlete graduates and marries his high school sweetheart. He gets a job he wasn't supposed to be qualified for, then rewrites the record books for his company. Eventually, he starts his own company, and parlays that experience into amazing personal and financial success. He and his wife raise two great daughters and build their own substantial portfolio of real estate holding...

029: Rich Plaskon - How to Overcome Labels and Unlock Your Full Potential 12.08.2019

Rich Plaskon is a 30-year veteran of the Cutco/Vector business who has produced over $80 million in sales. As the long-time Division Manager of the Virginia Division, Rich established himself as one of the company's top executives, and became a model of success, consistency, and financial well-being for many others. Now, he's working in new role as National Sales Manager of the company's NextGen o...

028: Amber Vilhauer - Multiplying Influence Through Your Online Presence 08.08.2019

Amber Vilhauer is an online digital marketing expert who supports business owners to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. After working in Cutco/Vector Marketing for several years, she started her own company called NGNG Enterprises (standing for No Guts No Glory) in 2007. Over the past 12 years, Amber has supp...

027: Amiee and Josh Mueller - Two Different Paths To Success Together 05.08.2019

Josh and Amiee Mueller have teamed up to create a formidable "power couple" in the Cutco/Vector Marketing sales organization. In his 18-year career with the company, Josh has risen to become the #3 all-time sales rep in the history of Cutco, with almost $6 million in career personal sales and three National Championships. Amiee has been influential in the company in multiple roles, and more notabl...

026: Hiro Rodriguez - How Mentorship Can Change Your Life 01.08.2019

Hiro Rodriguez has spent a lifetime building mentoring relationships, on both sides of the spectrum. He started as a Cutco rep in my San Jose office, then was largely developed in the South Coast Division organization while at school at University of San Diego, and for several years after his graduation. He spent 2 years at Salesforce, then left to board the "rocket ship" at DocuSign.  There, Hiro...

025: Brandon Brown - What Makes A Sales Champion? 29.07.2019

Brandon Brown is on a short list of THE most talented and accomplished salespeople in the 70-year history of the Cutco/Vector Marketing sales organization. He has won the Silver Cup (representing #1 in the Nation) three of the past four years, and has broken numerous company records during his rocket-like ascent to the top of the company's sales charts. Beyond his own success, he has mentored nume...

024: Michael Coscetta - An Upward Spiral Of Career Success 25.07.2019

Michael Coscetta graduated from Harvard in 2003, and has already held powerful Executive positions in four different companies over his relatively short business career. Starting with the Cutco/Vector Marketing sales organization where he began as a student, Michael advanced to the position of Division Manager, responsible for the entire NYC Metro and surrounding areas. He later worked as the VP o...

023: John Wasserman - Everywhere You Go, Leave It Better 22.07.2019

John Wasserman is currently the Division Manager of the PA/NJ Powerhouse Division, centered around the Philadelphia metro. During his illustrious 28-year career with the Cutco/Vector Marketing organization, John has become one of the highest-producing field managers of all time, with two National Championships and dozens of sales records. Even more importantly, he's one of the company's greatest d...

022: Fi Mazanke - Directly Connecting People To The Power Of Possibility 18.07.2019

Fi Mazanke is a successful life and business coach who has had a profound impact on thousands of leaders throughout her career. She spent 12 years working as the right-hand person to the legendary Marty Domitrovich in the Central Region of the Cutco/Vector Marketing sales organization. Eventually, she founded Direct Connect Coaching in order to bring her influence to a much wider-ranging group of...

021: Jeff Gamboa - We Are #VectorTrained 15.07.2019

Jeff Gamboa is currently the Division Manager of two Divisions in the Cutco/Vector organization, spanning much of the state of Florida, plus Puerto Rico. He's a 22-year veteran with the company and member of the company's Hall of Fame. He coined the term "VectorTrained" to represent the wide range of skills and competencies that people gain through selling Cutco, participating in Vector's Leadersh...

020: John Israel - What You Appreciate Appreciates 11.07.2019

John Israel is known simply as Mr. Thank You these days. After a stellar 16-year career as a Hall of Fame Cutco sales rep, influential manager, and coach or mentor to many other successful sales reps, John has embarked on a new journey to elevate the level of gratitude on the planet.   This began with his "Year Of The Thank You," continued with the release of his book "The Mr. Thank You Project,"...

019: Cathy Christen - Life As A Masterpiece 08.07.2019

Cathy Christen is the current Division Manager of Cutco/Vector's Gulf Coast Division, headquartered in Houston, TX. She is a 9-time National Champion in Office or District sales, and a member of the company's Hall of Fame. She also runs multiple other businesses in several industries, and she mentors entrepreneurs across multiple markets to succeed in their business and life. Cathy is the best-sel...

018: Ramez Helou - Nothing Happens Until Something Is Sold 04.07.2019

Known as "The Sales Doctor," Ramez Helou is the Founder & CEO of The Academy For Sales Excellence, headquartered in the amazing city of Dubai. Ramez has trained over 100,000 salespeople in at least 30 countries on 5 different continents over his illustrious career. He spent 15 years with Cutco/Vector, advancing up to the position of Division Manager, and another 6 years with Unilever where he deve...

017: J. Brad Britton - To Be A Great Leader, First Be A Good Person 01.07.2019

Brad Britton is the current Southland Division Manager of the Cutco/Vector organization, headquartered in Anaheim, CA. His career with the company dates back to 1988, when he started as a sales rep in Texas. His path led him to Oklahoma and then California, where he was a National Champion District Manager in Sacramento in 1993. He became one of the top-producing Division Managers in the company,...

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