Change Lives Make Money: The Podcast For Online Trainers

Imagine being able to get your content audited by someone in the space who has over 1.3 million followers? Imagine learning the secrets of multiple 7-figure online trainers on how they sell and structure their programs?  Look, success isn't given. It's earned from taking the right actions. These daily actions help you stack wins that eventually lead to $10,000 months in your business.  If you're s...

Self-doubt is the #1 killer of dreams. And guess what? Everyone deals with it at some point in their business — even the students inside our programs. Cole and I have faced it all. We've gone through those days where you feel less energized, creative and doubting your abilities. These are all just FEELINGS.  They don't have to control the entire outcome of your business. Being a successful entrepr...

If there's one thing you should never EVER feel guilty for, it's saying "no".  When you're focused on building a business, placing in a show and hitting your goals… your priorities naturally shift.  Right now, I'm on prep and have told people "no" to going out. I've told people "no" to taking a sip of alcohol.  Don't get me wrong - I wasn't always like this. But as I started to make more money, an...

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It doesn't matter if you made your first $10K or first $100K… your ego will hinder your ability to change people's lives on a massive scale.  The term self-made is thrown around in the world of entrepreneurship. We see it all the time on Instagram posts. But this f*cking backwards thinking… Heavy hitters understand that without their term, without their support system… they wouldn't be where they...

Your success isn't determined by the daily actions you put in. That's a byproduct of the most important thing… YOUR MIND.  This game has its high and lows. There's moments where clients cancel. Your income is lower than last month. You drop the ball on sales calls…  It's a part of being an entrepreneur and you can never, EVER let it affect the way you show up in your business…  You must become an...

Men and women operate on different wavelengths. And if you want more synchronicity in your relationship…  You need to understand how the masculine and feminine energy make decisions.  A few years ago, Kirsten and I got an invite to be on the tv show, the Amazing Race. Kirsten really wanted to go… and I knew going on this show would have been wild. But I ALSO understood that it was not only going t...

If you're struggling to hit your first $10K or even $5K month as an online trainer… then this will be a tough one to hear.  The reason Cole and I are where we're at today has 50% to do with our work ethic. The other 50% comes down to the greatest asset everyone has but not hundreds of people don't train… their mindset.  I went from being broke ASF and owing drug dealers money to building a million...

The TOP tier way to make $10,000 as an online trainer is from 14-day challenges… and if you aren't doing them, then you NEED to start. Hundreds of trainers make this sh*t harder than it needs to be by sending out a bunch of DM's instead of nurturing prospects… this is what makes free 14-day challenges elite.  On this episode, Cole and I are answering questions from our students on how to hit $10K/...

It's hard to accept… but your life partner will either pull you up or bring you down in ALL areas of your life.  When Kirsten and I first started dating, I was building my online trainer business. There was just one problem:  I was still going out on the weekends, drinking with the homie and blowing all the money I made on alcohol. The truth is, I didn't love myself enough to stop partying.  It wa...

Sorry… but entrepreneurship isn't all the hype it's made out to be. Entrepreneurship has been glorified by social media. Someone can flip couches and call themselves an entrepreneur… and that's where people get this sh*t wrong.    Cole and I cut out people who didn't support our vision. We worked day in and day out. Early mornings and late nights. We INVESTED in our skills so we could expand our i...

You don't have to be a trainer with a ton of fancy certifications. You don't need to have hundreds of testimonials. All you need is one thing… F*cking self-belief. Without it, you have NOTHING.  The universe, god, or whatever you wanna call it, rewards those who are brave. That's why Cole and I built the million-dollar coaching business we have today. When people told us we weren't gonna make it,...

There's a common misconception that if you're broke, you should save your money… This is one of the worst pieces of advice if you're trying to grow your business.  I was literally eating rotten food out of a container, and not because I wanted to… all I had was $150 in my bank account.    My buddy had told me about a live event going down in Boston. I spent $997 on a ticket. From there, I set new...

If you're trying to sell to everyone who breathes on your profile, then you're doing this wrong.  Look, not all leads are created equal. I learned this early in the game when I had to take my business from zero to $5,000 in one month.  You can't talk to a cold lead like a hot lead. You can't talk to a warm lead like a HOT lead. This sh*t doesn't work. ❌ I'm dropping the ultimate guide to determin...

A lack of success isn't from your lack of skills… it's from a sh*tty mindset. And guess what?  We're surrounded by the media that thrives on reality tv show drama and celebrity gossip. The news channels feed us updates on crime. Kirsten and I have reached the point where we don't let this sh*it affects us on a daily basis.  We've both done the work, read the books and cut off people that are drain...

The most successful people make BIG decisions. They're not afraid to take f*cking risks to reach the goals they want.  Cole and I took a BIG risk transitioning from Amarok Coaching to Aesthetic Nation. We took a BIG risk investing $100K into a mentorship program.    If you're not making the decision to invest in yourself… DON'T expect clients to invest into your programs.  During this episode, Col...

If you don't have trust, you have NOTHING. Trust issues are a big problem in relationships.  When Kirsten and I first got together, we both had trust issues from our previous relationships. We had to learn each other's boundaries, how to communicate and put in the WORK. And we DON't hold sh*t of each other's head.  There's three massive shifts that have massively changed the dynamic between us and...

Massive success isn't just about hitting a certain dollar amount. If you're not reaching your goals, you need to TRAIN your mind.  A few years ago, I wrote down that I was going to take 1st place at the Montreal WBFF competition. I looked at this goal day in and day out. Some people might have thought I was crazy.  Then… I got my pro card. 🔥 Too many people don't understand that they need to trai...

Nobody can squat 315 for days except for the one and only… WBFF World Champion, Hattie Boydle.  Cole and I met Hattie Boydle at the Clean Health event in Australia this past year. And man. This aussie athlete knows her sh*t.  During this episode Hattie is giving away her TOP secrets she uses to train female athletes and take them from "average" to pro status.  If you want to take your transformati...

Your CTA pops off. Your leadpool is stacked. Too many clients is a good thing to have. But if you're not prepared to break through the bottlenecks that will stop you from keeping momentum…  Your business won't be sustainable.  Cole and I took Amarok Coaching to $50K a month. We've dealt with the growing pains of hiring a team, optimizing our time while keeping our retention rates over 89%.  We're...

Don't get me wrong - everyone wants to make more money in their online business. But what happens on those days when the leads aren't coming in, you're not landing clients and sh*t goes south? This is where 99% of people make the BIGGEST mistake.   Kirsten has built a 7-figure online coaching business. I've taken PT Dom to 1,400 students. Everything… EVERYTHING Kirsten and I have today is because...

The reality is… 90% of people don't have what it takes to become successful in this game. It takes TWO commitments to accomplish goals in life. Not just the commitment to start.  I used to live in a trailer park, owed drug dealers $10,000. My back was against the wall. But I didn't fold. I didn't back the f*ck out when things got "hard".  In this episode, I'm breaking down the reason why people wo...

Sorry… but most people listen to their friends and family who have NEVER accomplished what they want.  When I started online coaching on the side, my family thought I was crazy because I was a manager at Jameson's. I had benefits. I had a guaranteed income.  If I had listened to my family I wouldn't be where I'm at today. In this episode, Cole and I are going to share WHY who you listen to determi...

The market isn't saturated, your content just isn't hitting.  There's a common misconception that you need an expensive camera or editing team to create viral content. This is a MYTH.   When I met my business partner Cole, he only had 1,000 followers on his Instagram. He started out doing content with just his phone. Now? His audience has grown to over 1.3M on TikTok, Instagram and Facebook combin...

If your content isn't hitting anymore, this is an episode you can't afford to miss.   Meet the KING of viral content: Patrick Hong.  Patrick Hong was inside the Change Lives Academy and f*cking exploded over the past 2 years.  He used to pull teeth trying to get leads to reply back to his DMs. His content was drier than the Sahara desert. Now he has over 1M followers on Instagram with an average o...