Riley McGhee and Pedram Parasmand
Change Champions
Navigating change, overcoming hardship, or trying to become the best version of yourself? Learn how top coaches and consultants across industries help people or organizations make significant positive change.
Author
Riley McGhee and Pedram Parasmand
Category
Podcast website
Latest episode
Jun 10, 2026
Where to listen?
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Episodes
Why Simon Sinek is wrong | Ep 54 10.06.2026 16:27
Newsletter for stories, tips and resources: leverageaccelerator.co Community to create more sales opportunities using relationship-first business development habits: networkandsell.com In 2009, “Start With Why” gave coaches, consultants and leaders a simple way to talk about purpose. But the market has changed. In this episode, Riley and Ped unpack why values, purpose statements and polished posit...
The Uncomfortable Truth About How Coaches Actually Get Clients | Ep53 24.05.2026 17:34
Most coaches don’t have a lead magnet problem. They have a conversation problem. In this video, I break down the uncomfortable reality of how coaches actually get clients, especially when you’re balancing subcontracting work, trying to build your own business, and wondering why content alone isn’t creating consistent opportunities. We unpack the three routes to client acquisition: Outreach Content...
How We Escaped the “Too Many Priorities” Trap | Ep 52 20.05.2026 27:05
Newsletter for stories, tips and resources: leverageaccelerator.co Community to create more sales opportunities using relationship-first business development habits: networkandsell.com If your days are full but your business isn’t moving, this conversation will likely hit close to home. In this behind-the-scenes episode of the Change Champions podcast, Riley and Ped unpack a real moment inside the...
Why We Paid $30,000 for Help (And What We Expect to Learn) | Ep 51 13.05.2026 25:19
Newsletter for stories, tips and resources: leverageaccelerator.co Community to create more sales opportunities using relationship-first business development habits: networkandsell.com We just got accepted into a $30,000 coaching programme. And in this behind-the-scenes episode, we break down exactly why we made that decision. This isn’t about hype or “leveling up” for the sake of it. It’s about s...
Why Working Harder Isn’t Growing Your Business | Ep50 06.05.2026 13:04
If you’ve ever felt like you’re working harder than ever… but your business isn’t really moving forward, this video will likely hit close to home. In this video, Riley breaks down a counterintuitive truth: the effort that helps you start your business can quietly become the thing that keeps you stuck. He shares his own journey from launching his first program to hitting growth plateaus — and why d...
Why Brilliant Coaches Struggle to Get Clients Beyond Their Network (And What to Do About It) | Ep 49 04.05.2026 22:22
Pricing and Designing Offers that sell themselves: https://youtu.be/ABLCmXKdLLE Join newsletter for stories, tips, and resources: http://leverageaccelerator.co/ Create more sales opportunities: Join Network & Sell: http://networkandsell.com/ For years I taught other businesses how to understand their customers. Meanwhile, I had no idea how to make what I did relevant to people outside my exist...
What a Personal Branding Audit Taught Us About Content That Actually Wins Clients | Ep 48 29.04.2026 30:35
Newsletter for stories, tips and resources: leverageaccelerator.co Community to create more sales opportunities using relationship-first business development habits: networkandsell.com In this behind-the-scenes episode of the Change Champions podcast, Riley and Ped unpack their immediate reflections after a personal branding consultation and talk through what they’re changing in their content stra...
How to Make People Care, Remember, and Act When You Speak | Ep 47 22.04.2026 1:06:10
Newsletter for stories, tips and resources: leverageaccelerator.co Community to create more sales opportunities using relationship-first business development habits: networkandsell.com What makes a presentation actually land? In this Change Champions podcast episode, Riley sits down with presentation coach Andrea Pacini to unpack the communication principles that make people care, remember, and ac...
Should You Pay Attention to the News as a Business Owner? | Ep46 15.04.2026 34:07
World events can absolutely affect your business. The real question is: how much should you care… and what can you actually do about it? In this behind-the-scenes conversation, Riley and Ped unpack how political events, economic uncertainty, and global conflicts can ripple into the day-to-day reality of running a coaching, consulting, or facilitation business. They share real examples from their o...
$100,000 Without an Audience | Ep45 08.04.2026 10:46
Most solopreneurs think growth comes from reaching more people. In my experience, that’s usually not the real problem. In this video, I break down the three-part Authentic Outreach Framework that helped me build a six-figure business without a big audience. I share the shift that changed everything for me, why relationships create more reliable opportunities than visibility alone, and how to move...
We Stopped Doing What Worked. Here’s What It Cost Us And What We Relearnt | Ep44 25.03.2026 26:37
Shiny object syndrome and constant experimentation can quietly drain your business. In this behind the scenes episode of the Change Champions podcast, Riley and Ped get honest about a mistake they’ve recently made: pulling time away from the very business development system that built their six-figure businesses… in order to experiment with new marketing strategies. They break down: The three core...
The Three Traps Keeping Good Coaches Busy and Broke | Ep43 18.03.2026 13:00
Most coaches and consultants don’t struggle because they lack skill, discipline, or intelligence. They struggle because they start in the wrong place. In this video, Riley breaks down the three common traps that keep experienced professionals busy but stuck: the creator trap, the scaling trap, and the perfectionist trap. Each one feels productive. Each one looks responsible. And each one quietly d...
Why Most Sales Calls Feel Awkward (And What We Do Instead) | Ep 42 11.03.2026 26:22
In this behind-the-scenes episode of the Change Champions podcast, Riley and Ped unpack the consultative sales process we use inside our own business — and teach inside Network & Sell and Leverage Accelerator. This conversation was sparked by a graduating client who said our sales process was one of the most valuable parts of working with us. Not because it was flashy. Not because it was aggre...
From Corporate Authority to Market Authority: What Most Coaches Miss | Ep 41 09.03.2026 9:36
Many experienced leaders leave corporate roles expecting their experience to translate naturally into a successful coaching or consulting business. But something strange often happens. They stay busy… yet struggle to become truly in demand. In this video, Riley McGhee explains why experienced coaches, consultants, and founders can quietly drift into irrelevance after leaving corporate leadership r...
Where Your Next Coaching Client Is Actually Coming From | Ep 40 04.03.2026 13:00
Most coaches eventually hit the same wall. Referrals slow down. Word of mouth dries up. And the quiet pressure to “post more content” starts creeping in. In this episode, Riley explains why posting more rarely fixes the real problem and what actually creates a steady flow of clients. You’ll learn why outbound conversations trigger inbound demand, how to identify the people most likely to become cl...
How To Design A Business Partnership (Before It Breaks) | Ep39 18.02.2026 33:32
Most business partnerships don’t fail because of skill or ambition. They fail because of the conversations that never happened. In this behind the scenes episode of Change Champions, Riley and Ped share how they went from a client relationship to a deliberate, values-led business partnership. And why they spent months designing it before committing to anything. We talk openly about: How we tested...
What actually goes into growing a values-led coaching business | Ep 38 03.02.2026 33:25
In this behind-the-scenes episode of Change Champions, we share what we’ve been working on inside the business over the past few months. And what it’s really taken to do it well. We talk openly about three things we’ve just gone through for the first time together: running a fully funded scholarship and live event, launching our first long-term partnership pilot, and carefully expanding the team u...
The messy middle of building a business that actually fits you | Ep 37 23.01.2026 30:11
In this behind-the-scenes coffee hour, Riley and Ped unpack what’s really happening inside the business right now. They talk openly about experimenting with a new giveaway, living with mistakes and typos, and why clarity in business rarely comes from thinking harder. It comes from doing, noticing, and adjusting. This episode is for coaches, consultants, and facilitators who feel stuck trying to “f...
Beyond Buttons and Logos: Strategic Design for High-Growth Founders with Carolina Poll | Ep 36 14.01.2026 27:08
In this episode of Change Champions, we spotlight Carolina Poll, a Strategic Digital Product Designer who partners with early-stage SaaS founders to turn complex product ideas into intuitive, user-centered experiences. With over 17 years of experience across branding, UX, and product leadership—including leading teams of 25+ designers—Carolina shares how design goes far beyond visuals. She unpacks...
Still Not Getting Leads? Find Them in 24 Minutes | Ep35 07.01.2026 24:49
If you’ve been posting consistently but your calendar still isn’t filling up, the issue probably isn’t your content. In this episode, Riley and Ped explain why visibility alone does not create clients. Conversations do. Drawing from over 30 years of combined experience building service based businesses and helping more than 100 coaches and consultants do the same, they break down the real differen...
Why We’re Pulling Back the Curtain on Our Business | Ep34 02.01.2026 34:43
We’re sharing why we’ve changed the format of the Change Champions podcast, what we’re working on right now, and how we’re thinking about content, partnerships, and generosity-led growth as we head into a new year. You’ll hear us talk candidly about: Why business can feel hard even when the advice is simple What “building in public” actually looks like for us How content supports relationships, cr...
The Freelancer’s Christmas Ghosts: 3 Habits Keeping You Stuck (And How to Break Free) | Ep33 22.12.2025 23:34
Many coaches, consultants, and facilitators leave corporate life chasing freedom and flexibility only to find themselves undercharging, overdelivering, and constantly overwhelmed. In this episode, Riley and Ped unpack what they call the three Christmas ghosts quietly haunting service based businesses: clients past, present, and future. Through real stories from their own careers and the work they’...
Before You Run Ads… Do This First | Ep32 10.12.2025 29:33
Most solopreneurs believe ads will finally give them the traction they’ve been missing. But as Riley and Ped reveal in this episode, ads don’t fix foundational problems. They multiply them. Before you spend a dollar on paid traffic, you need something far more powerful: real conversations with real people. Drawing from decades of experience and tens of thousands of dollars spent testing ads, they...
Your Niche Is Not a Limitation It’s Leverage | Ep 31 26.11.2025 27:55
When you first went solo, you probably thought it would mean more freedom. But somewhere along the way, “being your own boss” started to feel more like working harder for less — lurching from one big project to the next, stuck in that feast-and-famine cycle, and trying to be everything to everyone just to keep the pipeline alive. In this episode of Change Champions, Ped and Riley unpack what they...
Why No One Gets What You Do | Ep 30 12.11.2025 23:50
In this episode, Ped and Riley tackle the real reason so many great coaches and consultants struggle with marketing: it’s not a strategy problem, it’s a language problem. Through personal stories and client experiences, they unpack how to move from “invisible” to “understood” by seeing your business through your clients’ eyes. From mirror moments to “flashlight vs. headlight” marketing, they show...
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