Change Agents: Inside Modern Insights

In this episode of Change Agents: Inside Modern Insights, host Devora Rogers is joined by veteran marketer and strategist Brian Aucoin to explore how listening to the consumer drives massive brand growth. Brian shares the exact moment in 2007 when a surprising piece of data from a Pizza Hut pilot program (discovering that online ordering led to significantly larger ticket sizes) completely revolut...

On this episode of Change Agents: Inside Modern Insights, host Devora Rogers sits down with Rebecca Brooks to explore the growing "trust recession" reshaping consumer behavior. Drawing on years of Alter Agents consumer sentiment tracking research, Rebecca explains why shoppers are spending more time researching purchases, relying on peer validation, and approaching even routine buying de...

In this episode of Change Agents: Inside Modern Insights, Devora Rogers sits down with neuroscientist and researcher Vanessa Hensler to explore how neuroscience, emotion and human intuition continue to shape better decision-making in the age of AI. Vanessa shares lessons from her work at Google, Pinterest and Reddit, including the insight that helped reshape a company’s growth strategy, why mixed...

In this episode of Change Agents: Inside Modern Insights, Devora Rogers sits down with Julia Berk, Senior Director of Global Insights, Analytics and Research at Smartly, to explore how research leaders are navigating the AI era without losing sight of quality, context and human insight. Julia reflects on the breakthrough Gen Z research she led at Snapchat, why visual communication transformed soci...

In this episode of Change Agents, Devora Rogers sits down with Aarti Bhaskaran, global head of research and insights at Snapchat, to unpack the moment that shaped her career and why research remains a critical voice in business decisions. From early lessons in proving skeptics wrong to navigating AI’s growing role in the industry, the conversation explores what makes a great researcher, how to cho...

In this episode of Change Agents: Inside Modern Insights, Devora Rogers sits down with Vita Molis, head of editorial at the B2B Institute at LinkedIn, to explore how thought leadership and research can drive real business impact. Drawing on her experience building the global insights function at TikTok, Vita shares how insights teams can move beyond reporting to become true orchestrators of strate...

In this episode of Devora Rogers’ Change Agents: Inside Modern Insights podcast, Devora sits down with colleague Megan French to demystify market research and “insights” in plain language. Together they unpack how brands learn what people really think and do (from surveys and focus groups to modern mobile ethnography), why the work can get messy, and how a single insight can reshape products, mess...

In the premiere of Change Agents: Inside Modern Insights, host Devora Rogers shares the personal moment that sparked the show: an unexpected MS diagnosis, a hospital stay, and a surprising obsession with one simple question: who decided warm blankets should always be available? From “blanket microwaves” to busted assumptions in market research (including a tuna brand growth story no one saw coming...

What actually drives change? In this trailer for Change Agents: Inside Modern Insights , host Devora Rogers, Chief Strategy Officer at Alter Agents , introduces a podcast that goes behind the scenes of the insights that reshape brands, challenge assumptions, and reveal what really drives human behavior. Through conversations with insight leaders from companies like TikTok, LinkedIn, Uber, and more...