Challenge to Lead: Build Stronger Teams. Scale Smarter.

When a $36M manufacturing company lost its creative co-founder, the driving force behind branding and marketing, the CEO knew an important truth: he couldn’t fill that role himself. In this episode, Beka Shea unpacks how she helped the company rebuild its marketing leadership fast and right, using behavioral analytics, clarity of goals, and a strategic hiring process that delivered 12 qualified ca...

Beka shares her plans for the next part of her journey in the podcasting world.

In this solo episode, Beka Shea shares the seven most important truths she wishes every CEO and leader knew about behavioral analytics. Drawing from over a decade of experience as both a client and consultant, Beka explains how behavioral science unlocks what motivates people, how leaders can avoid common mistakes, and why people strategy can never be delegated—it’s the CEO’s job. From understandi...

In this solo episode of Challenge to Lead , Beka Shea dives into the power of tiny habits and how they can transform your leadership style, team alignment, and business outcomes. Inspired by Tiny Habits by BJ Fogg and the ever-popular Atomic Habits by James Clear, Beka shares real-world examples of how CEOs unknowingly sabotage their own growth—and how small, consistent leadership habits can unloc...

What happens when a leader says they’re aligned with the team—but their behavior tells a different story behind closed doors? In this solo episode of Challenge to Lead , Beka Shea explores the concept of a “shadow tone”—the subtle, often unspoken emotional undercurrent that quietly shapes your culture and erodes team alignment. Using real-life examples and behavioral analytics insights, Beka unpac...

When you've built this baby from the ground up, it's incredibly hard to hand it over to the next generation of leaders. You can do it! Here are 3 practical tips.

In this episode, Beka Shea dives into the art of breaking down overwhelming business goals into actionable steps, using the mantra: "You can do all the things, just not all at once." Reflecting on lessons from 2024, she emphasizes the importance of learning from the past, setting realistic financial targets, and ensuring the right people are in the right seats to drive success. Whether you're a CE...

The number one complaint of small to mid size business CEOs is, "I can't seem to find good leadership." The catch? You have to grow into the leader that can lead a good executive team!

Tune in for behind the scene insights into what it takes to level up your leadership game in 2025!

"Don’t try to fix the weaknesses. Don’t try to perfect each person. Instead do everything you can to help each person cultivate his talents. Help each person become more of who he already is.”  ―  Marcus Buckingham

"If you want to go fast, go alone. If you want to go far, go together." African Proverb

" Success is a science; if you have the conditions, you get the result ." - Oscar Wilde

We all have Core Values, but the faster we can identify them and communicate them the more simple our business decisions and culture become. Let's talk about what they are, why you need them, some awesome examples, and a look behind the scenes at my #1 Core Value.

What steps are you taking now? To ensure that all the hard work you’re putting in doesn’t fall apart when you leave?

The hardest part about setting big goals is getting back up when you inevitably fall down. The small mental shift can make all the difference.

What a magical difference setting some expectations and communicating can make!

Are you capable of more? Yes. Are you going to accomplish that? Maybe not. Set yourself up for success.

If they haven’t interacted with you, move on. Save your energy for the best 10%

Why a lady in a giant truck reminded me that words are not action.

A quick exercise in figuring out your 1 year people strategy

When you’re in the middle of the deep suck, here are a few lessons to pull you through

Getting prepared for the next surge!

You’ve already proven you have what it takes to succeed, where do you need to focus to take it to the next level?

Protect your ideas so that you can spend your energy on building them instead of defending them.

What is the minimum viable effort you can commit to upgrading your marketing? Was keeping you from doing it?