CEOAFTERDARK

In this episode, George Kapernaros sits down with Henry Cooke, founder of Collider — the mood-boosting, non-alcoholic beer infused with functional mushrooms and adaptogens. Collider isn’t just another “healthy alternative” — it’s a science-backed beer experience designed to make you feel good without hangovers, empty calories, or compromise. Henry shares his journey from co-founding his premium sp...

In this episode, George Kapernaros sits down with Sachi Singh, founder of Rootless, to unpack her fascinating journey — from working with billionaires in philanthropy to launching a seaweed-powered brand that’s redefining women’s health. You’ll learn how Sachi discovered seaweed as a powerful systems-level climate solution, why Rootless focuses on perimenopause & menopause, and how her communi...

In this episode of the CEOAFTERDARK Podcast, George Kapernaros sits down with Kath Pay — one of the earliest pioneers of email marketing. With 27+ years of experience, Kath shares how she went from running a web design company in Australia to launching one of the first email marketing platforms, and why she still believes email is stronger than ever. Kath explains what “holistic email marketing” r...

Most agencies undervalue case studies — and we were guilty of the same mistake. In this episode, George Kapernaros and Mo break down why case studies are your trust currency, how they directly impact your sales cycle, and why every single client engagement should lead to a documented success story. You’ll learn: Why not publishing case studies is “the most insane mistake” an agency can make How ca...

In this episode of The CEOAFTERDARK, I sit down with Matthew Holman – the founder of Subscription Prescription, to unpack what it really takes to build, scale, and retain a profitable subscription business. We dive deep into: -How to choose the right subscription tech stack (without bias) -Why acquisition is the real driver of retention – and how to fix yours -Proven onboarding flows that cut chur...

Most retention agencies are stuck in 2020—still thinking retention means “send more emails.” In this episode of the Retention Clarity Gap podcast, Mo and George Kapernaros (Founder of Yocto) break down why this thinking is dead. They unpack: – Why production is no longer a moat (thanks to AI & platforms like Klaviyo) – The collapse of “service market fit” for average agencies – Why the real fu...

In this episode of CEOAFTERDARK, George Kapernaros sits down with Blake Imperl – Head of Marketing at Digio and a true D2C SaaS insider. From his early days at Attentive and Wonderment to now driving growth at Digio, Blake has mastered the art of blending tactical marketing, authentic community-building, and personal brand development. We dive deep into: How to build a powerful content-driven go-t...

In this episode, Mo & George dive deep into one of the biggest challenges in retention marketing: how to communicate your impact to leadership, justify budget, and drive decisions with data. If you've ever struggled to "sell" retention internally, this one's a must-listen. 🔍 Key Takeaways: Revenue ≠ Impact. Speak the language of profit & margin. Know who you're pitching to: finance, found...

In this deep dive conversation, Mo sits down with George Kapernaros to break down one of the most misunderstood topics in eCommerce: retention. But instead of just talking about email flows or post-purchase tips, George flips the script—arguing that retention starts at acquisition. 👉 Why your offer is the biggest retention lever 👉 How to make customers feel the value—not just see it 👉 Why habit...

In this episode of CEOAFTERDARK, host George Kapernaros sits down with John Roman, the mastermind behind BattlBox, the outdoor subscription brand that became a media machine. John shares how he: Scaled BattlBox into a DTC powerhouse Sold it (at peak market conditions) Built a Netflix show around the brand Created a content engine where 60% of revenue comes from organic From leveraging YouTube revi...

E-Commerce & Content Creation Insights | CEOAFTERDARK with Lucy Jeffrey In this episode of CEOAFTERDARK, we sit down with Lucy Jeffrey, founder of Bare Kind, to explore the real stories behind building a purpose-driven e-commerce brand and growing an authentic online presence. From her entrepreneurial beginnings to navigating business with a life partner, Lucy shares honest insights into conte...

In this episode of CEOAFTERDARK, we sit down with the inspiring Janis Thomas, Marketing Director at Look Fabulous Forever, a beauty brand redefining aging. From her unique career path to the mission driving the brand, Janis opens up about authentic customer connection, mastering communication, and turning campaign failures into growth. We dive deep into empowering women in leadership, the art of n...

In this in-depth conversation, we explore how Digioh, a leading Marketing Efficiency Platform, is helping e-commerce brands and agencies scale through smarter technology, strategic partnerships, and innovative marketing tactics. From building high-impact collaborations to leveraging events for deeper connections, this episode uncovers the key elements of Digioh’s growth strategy. Whether you're a...

In this episode of the CEOAFTERDARK Podcast, we sit down with Jimmy Kim, a powerhouse in email marketing, SaaS, and e-commerce. Jimmy shares his journey, insights on the power of networking, and how he built successful businesses in the digital space. We dive deep into the art of storytelling, team building, and the latest trends shaping e-commerce and email marketing. If you're an entrepreneur, m...

In this episode of CEOAFTERDARK, we sit down with Rose Hamilton, Founder & CEO of Compass Rose Ventures, to dive deep into the challenges and opportunities in the health and wellness industry. What you'll learn: How Rose started her journey in wellness and entrepreneurship The key role of a holistic approach in brand success What typically holds brands back from growth How to overcome plateaus...

How to Scale an Agency & SaaS Business – Insights from Jakob Gerzen (More Conversions) In this deep-dive conversation, we sit down with Jakob Gerzen, founder of More Conversions, to uncover the secrets behind scaling both an agency and a SaaS business. Whether you're a freelancer looking to start your agency, an agency owner considering a SaaS model, or just curious about the future of remote...

Welcome to another episode of CEOAFTERDARK, where we dive deep with industry leaders on business, strategy, and success. Today, we’re joined by Chloë Thomas—bestselling author, award-winning podcaster, and e-commerce marketing expert with 20+ years in the industry! In this episode, we cover: ✅ How Chloë went from e-commerce consultant to building a thriving media brand ✅ The secrets to growing a...

Unlock the Secrets to Retention Marketing Success in 2025! In this must-watch episode of the CEOAFTERDARK Podcast, we sit down with Thomas Lalas, to uncover cutting-edge strategies that will revolutionize how you engage with customers and build lasting relationships. Whether you're an industry veteran or just starting out, Thomas's actionable insights will help you navigate the evolving digital la...

In this episode of the CEOAFTERDARK Podcast, host George Kapernaros sits down with Patrick Scherr, the visionary founder of Y1, to discuss the strategies, challenges, and triumphs of scaling a thriving agency. 🚀 What You’ll Learn in This Episode: Patrick’s unique journey to building Y1 and scaling it to success Key insights into growing and managing an agency team effectively Tips for maintaining...

Join George Kapernaros as he sits down with with Stephan Freh, co-founder of Hello Bello, to delve into the intricacies of managing business challenges and cofounder dynamics. Stephan shares his insights on balancing entrepreneurial stressors, the importance of probability-based decision-making, and maintaining a healthy, complementary partnership with co-founders. Get a glimpse into the resilienc...

Join George Kapernaros as he sits down with Gabriel Loftus, co-founder of Paperrun and former Meta product management lead. Gabriel shares an engrossing metaphor of hunting game to explain targeting businesses, emphasizing that early-stage B2B companies should focus on "deer" (medium businesses) for a balanced and effective approach. We also discuss the importance of an Ideal Customer Profile (ICP...

Join George Kapernaros as he sits down with Krish Himmatramka, founder, and CEO of Do Amore, a company revolutionizing engagement and wedding rings with a mission to provide clean water to developing countries. Krish shares his journey from oil and gas engineer to social entrepreneur, highlighting his commitment to making a life-changing impact through each ring sold. Krish delves into the intrica...

Join George Kapernaros as he sits down with Will Laurenson, the CEO of Customers Who Click. Will shares his journey from running multiple brands to consolidating under a single name for better brand coherence. He delves into the challenges of working with development teams and the critical role of customer insights, influencing his shift from traditional ad campaigns to conversion rate optimizatio...

Join George Kapernaros as he sits down with Alexej Pikovsky, CEO of Alphawell Group, to discuss his journey from finance to entrepreneurship. Alexej shares insights into his ventures, including an SEO and PPC agency that evolved from a CBD marketplace and a booming e-commerce scented candles brand. His entrepreneurial success is rooted in leveraging his finance experience for business growth and o...

Join George Kapernaros as he sits down with Danas Kurlavicius, head of email and CRM marketing at Kilo Health. They dive into Danas' journey from an operator to a manager overseeing a massively successful team in a flourishing company. Danas shares his role's evolving dynamics, the challenges of delegation, and his dedication to impactful email marketing strategies. Danas and George candidly discu...