CEO Numbers Network with Danielle Hayden

You deserve to earn more, but actually paying yourself more can be a challenge! In this episode, Danielle Hayden breaks down three strategies to increase profitability, ensuring you can sustain your business and boost your income. She also shares two methods to determine the right amount to pay yourself and explains why it's important (and sometimes legally required) for business owners to pay the...

Are you building a legacy or lifestyle business? Regardless of your vision, creating value should be central to your strategy to maintain a sustainable business. In this episode, you'll learn how to use your balance sheet to measure and grow the value of your business. CEO Danielle Hayden breaks down the basics of a balance sheet, what business owners do wrong when trying to increase the value of...

Your books may be full and your revenue may be up, but is your business truly profitable? In this episode, host Danielle Hayden explains how to use your income statement to see what's really going on in your business. You'll learn the difference between revenue and profit, strategies to increase profitability, how to avoid common pitfalls of growing a business, and much more. Tune in for tips on b...

By understanding your business financials, you can make informed choices that align with your goals. That's exactly how Carol Cox, CEO of Speaking Your Brand, pivoted from a career in software development to coaching women on public speaking and thought leadership. In this episode, Carol shares how she's leveraging financial insights to make strategic decisions in her business, from cash flow mana...

Does tax season sneak up on you every year? Consistent communication with your CPA can save you both time and money, and Sarah Quinlan and Kelsey Chester of KSA Tax Partners join CEO Danielle Hayden in this episode to explain how. They discuss the importance of tax prep calls and mid-year check-ins to ensure your business is ready to tackle tax season, capturing all deductions, and complying with...

Taking a pulse on your business financials now can set you up for success in the latter half of the year, but many business owners are afraid to review their numbers. In this episode, Danielle Hayden helps business owners overcome this fear and view mid-year financial reviews as an opportunity to realign their financial goals and strategies. She speaks with Kickstart Accounting Inc. team members w...

They say that less is more, so this episode of Business By The Books goes back to basics to help business owners understand their financials. CEO of Kickstart Accounting Inc. Danielle Hayden sits down with Lead Account Manager Kelsey to discuss three important metrics every business owner should know. They break down how to calculate and analyze these fundamental metrics, and how to leverage these...

Do you know your Money Mindset Personality Type — are you a free spender, keeper, perfectionist or balance seeker? In this episode, CEO Danielle Hayden helps you identify your type and explains how it influences your business financials. In this episode, you'll discover the strategy for making sure every dollar in your business has a job, ensuring your spending supports your big goals (and the cur...

Things often don't go as planned in business, but that doesn't mean you have to abandon your goals. In this episode, Danielle Hayden introduces a strategy to realign objectives and adapt to unexpected changes in your business. She explains how every business can use this approach to evaluate performance throughout the year and set realistic goals that align with the current circumstances of their...

Taxes are stressful for all of us, but especially business owners. So if you're confused about how much you should be paying in taxes for your business, this episode is for you! Host Danielle Hayden simplifies the process of calculating estimated tax payments, explains why you should be saving more than these estimates, and clarifies the tax obligations of LLCs versus S Corps. You'll learn how to...

Even the most seasoned entrepreneurs have to understand their numbers if they want to successfully establish and scale a business. With 20 years experience, Cameron Hemphill is one of these entrepreneurs who has leveraged financial data to make strategic decisions and scale his SaaS business, Growth99, into a $10 million company — and it's still growing. During its first year, Growth 99 faced sign...

Business can be overwhelming, so why not keep your banking simple? In this episode, Danielle Hayden answers these common questions from business owners: How many bank accounts should I have for my business, and how much cash should be in each? She shares Kickstart Accounting Inc.'s proven cash management strategies for optimizing your banking setup. You'll learn how much to have in your tax reserv...

Have you ever wondered how Kickstart Accounting Inc. handles our own financials? Who is on our money team, and how do we leverage these insights in our own business? In this episode, CEO Danielle Hayden offers a look behind the curtain on Kickstart Accounting Inc.'s internal reviews process. She shares her journey from doing her own bookkeeping to assembling a comprehensive money team to help the...

Simply knowing your numbers isn't enough; the real game-changer is understanding how to leverage them to strategically reach business goals. In this episode, Danielle Hayden speaks with Christa Gurka, owner of Pilates in the Grove, to find out how she uses financial insights from her seven-figure business to make informed decisions and drive growth. They discuss what business owners need to know a...

Have you tried cost cutting to increase profitability, only to have it backfire? That's because cutting costs can actually kill business growth. This episode outlines strategies to boost profitability, make smart financial decisions and reach your business goals. CEO Danielle Hayden shares actionable steps to align spending with business goals, highlighting the importance of analyzing financial st...

Every growing business owner needs a money team if they plan to achieve their financial goals and scale smartly. This episode explores the essential roles within a money team: the bookkeeper, CPA accountant, financial advisor, and CFO. Through the lens of a client story, Danielle Hayden explores how these roles work together to manage the financial health and growth of a business. She also discuss...

Think your business is too small to benefit from CFO services? This episode of Business By The Books will change your mind. Join Danielle Hayden and Victoria Hughes as they explore the benefits of partnering with Kickstart Accounting Inc. They discuss the benefits of outsourcing CFO services and introduce the signature CFO Framework, a strategic overview of how Kickstart Accounting Inc. helps busi...

Debt is a scary word, but business owners could be risking more than financial security by letting fear stop them from seizing opportunities to invest and expand their business. In this episode, Danielle Hayden dives into the strategic use of debt to fuel business growth, giving a detailed look at how to approach debt responsibly and decide if it's the right strategy for your business. She also of...

Next up in our hiring series is the dos and don'ts of hiring. With almost a decade of experience as a CEO, host Danielle Hayden is the perfect person to guide business owners through the hiring process, from the first step of understanding their numbers to evaluating the impact of new hires. In this episode, she shares personal experience and client stories to highlight the importance of embracing...

It's time for your business to start hiring, but what do you actually do next? In this episode, CEO Danielle Hayden presents The Ultimate Hiring Checklist to help business owners prepare for hiring employees. From drafting contracts to creating operational procedures and company insurance, she walks through the specific steps business owners should take in order to ensure that employees succeed an...

So you took the leap and started hiring in order to grow your business or lighten your workload. But now's not the time to sit back and relax; it's vital to your business's success to monitor how hiring impacts financial performance. As we continue this hiring series, host Danielle Hayden outlines the four KPIs business owners need to consider when assessing the efficacy of their hiring decisions:...

Is hiring the best growth strategy for your business? In this episode, Danielle Hayden explores this critical question to provide business owners practical methods to evaluate if their business is ready to expand and strategies to grow their team effectively. She shares the Kickstart Accounting Inc. framework to help business owners assess whether they can afford to hire, how to budget for new hir...

Hiring can be intimidating for business owners, but it's a crucial step in the business growth journey. In fact, not hiring could be holding you back — both in business and your personal life. During this episode, CEO Danielle Hayden answers the following questions: How can business owners determine when to start hiring? What are the 3 types of people they should hire? What is the business owner's...

Danielle Hayden continues our series on tax deductions by diving deeper into accountable plans: a tax strategy that enables business owners to efficiently manage reimbursements of personal expenses with a business purpose. She addresses the importance of separating personal expenses from business expenses before going over the guidelines and limitations of accountable plans. This episode is a step...

Understanding your business financials goes beyond bookkeeping: it's about making informed strategic decisions that support your professional and personal goals. In this episode, CEO Danielle Hayden examines what it truly means for owners to manage their business and "know your numbers." Challenging the misconception that business owners need a team of experts to reach their goals, the knowledge s...