CEO Numbers Network with Danielle Hayden

Let's set the record straight: Revenue is not the goal. Profit is. If you've ever felt like you're doing everything—chasing more sales, more clients, more offers—but still coming up short on cash and clarity, this episode is your permission slip to pause, stop worrying about sales numbers alone and start focusing on what generates profit.  In today's episode, Danielle Hayden, reformed corporate CF...

Are you chasing growth in your business but worried it might cost you your profits, sanity, or both? In this episode, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., pulls back the curtain on the real strategies CFOs use to grow companies intentionally and profitably.  These are the 5 CFO secrets you can and should start using today! Key Takeaways:  Secret #1: Use Yo...

Before you hire, launch, or invest, there's one number you need to know: your future break-even point. It's more than a "boring" accounting term; it's one of the most powerful tools you have in your toolkit as a business owner and CEO.  In this episode, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., flips the script on how entrepreneurs look at their break-even poin...

In this spirited and honest episode of Business by the Books, Danielle Hayden sits down with multi-talented entrepreneur, comedian, host of the popular podcast Self-Helpless , and author of MockTales , Delanie Fischer , for a candid conversation about what sustainable creative entrepreneurship really looks like, and why knowing your break-even point may be the most powerful financial move you can...

Psst…Your numbers are talking to you—are you listening? Here's a reminder that business is emotional, and it's easy to fall into decision-making based on gut feelings. But when you know your numbers, you take back control.  In this episode of Business by the Books, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., dives into the 5 essential financial numbers every busi...

What if the secret to building your dream business isn't about saving more, but about spending smarter? In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., invites you to stop feeling guilty every time you make an investment in your business. Instead, learn how to spend with clarity, purpose, and profit in mind. She walks you through the healthy spending percentages su...

When it comes to running a thriving business, it's not just the big moves that count—it's the small, consistent ones that truly build momentum.  In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., shares the financial micro habits that high-performing CEOs use to stay aligned with their goals, grow strategically, and stay empowered all year long without burning out or...

If you've ever made a quick purchase that didn't quite align with your financial goals, you're not alone. It happens to the best of us! In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., tackles the challenge of impulse spending as an entrepreneur with a practical approach that's meant to empower you, not make you feel guilty.  Whether you're a free spender, saver, pe...

In today's episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., dives into a topic that every small business owner needs to take seriously: cybersecurity. As entrepreneurs, we're focused on growth, profitability, and strategy, but all of that hard work can be put at risk in an instant if we fall victim to cyber threats. A single phishing email, password breach, or scam can lead...

In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., sits down with Interior Designer and Eye for Pretty Owner Nicole Salceda for a candid conversation about small business growth and finance. Together, they deep dive into the journey of rightsizing a business, shifting from a "grow at all costs" mentality to building a business that aligns with your values, lifestyle,...

Taxes. They're not the most exciting part of running a business, but they're unavoidable. If tax season snuck up on you and you're staring down a bill you can't pay, don't panic, we've got you covered!  In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., walks you through what to do when you can't pay your IRS tax bill. From filing your return (even if you can't pay ri...

When it comes to tax deductions and business expenses, business owners can often fall into two extreme mindsets, either trying to deduct everything under the sun or being too conservative and missing out on legitimate tax savings. In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., and Kelsey Chester, Kickstart's Lead Account Manager, break down tax deductions in a way...

Are you leaving money on the table when it comes to your taxes? If you're a small business owner, the answer is probably yes! In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., covers the essential tax deductions you should be using but might be missing or ignoring. From turning charitable donations into advertising dollars to maximizing deductions on equipment, train...

So you've made the leap and elected to become an S Corp—congratulations! Now what? One of the most crucial (and often confusing) steps is figuring out how much to pay yourself through payroll. In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., is joined by Kickstart's Lead Account Manager, Kelsey Chester, to break it all down for you, from finding a payroll provider t...

Feeling stressed about the April 15th tax deadline? You don't need to be! Here's the good news, filing a tax extension isn't just okay; it's often the smartest financial move to make if you're in a position of rushing to file your taxes by the deadline.  In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc. and KSA Tax Partners, breaks down everything you need to know abo...

Running a business comes with ups and downs, but what happens when your numbers dip into the red? Don't panic, there are actionable steps you can take to turn things around! In this episode, host Danielle Hayden, founder and CEO of Kickstart Accounting, Inc., breaks down what it really means to be "operating in the red" and, more importantly, provides practical strategies on what you can do to reg...

Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., is joined by Kelsey Chester, Kickstart's Lead Account Manager, to explore a game-changing topic for your business, specialized KPIs (Key Performance Indicators), and how Kickstart's CFO services and financial Snapshot help small business owners (like you!) track the right financial metrics for your business in order to support sustain...

In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., tackles the challenges of managing seasonal ups and downs in your business. From fluctuating cash flow to balancing tax planning and growth goals, Danielle shares actionable strategies to help you weather any season stress-free with KSA's framework. Whether you're an entrepreneur dealing with summer slumps, winter lul...

As we kick off 2025, it's time to align our business goals with our spending. Remember when we all canceled cable to save money but ended up with ten streaming services? Yeah, subscriptions can add up, both personally and professionally! In today's episode, reformed corporate CFO and founder of Kickstart Accounting, Inc., Danielle Hayden, tackles a sneaky area of your budget: business subscription...

High-yield savings accounts (HYSAs) are creating buzz in the business world, and for good reason! In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., dives into how high-yield savings accounts can help business owners make the most of their cash reserves. With action steps you can take today, Danielle lays out how to use HYSAs as a smart, low-risk tool for growing your...

The abrupt closure of Vancouver, Canada-based venture capital bookkeeping and accounting firm, Bench, left 30,000 business owners scrambling last month and also served as a powerful wake-up call: how well do you know your bookkeeping partner and are they really working for you? In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., discusses what we can learn from the fal...

The New Year is here, bringing fresh opportunities to take your business to the next level! In this annual episode, Danielle dives into the trends for small business owners and their finances, breaking down what's 'in' and 'out' for 2025. From goal-oriented budgeting and game-changing financial habits to mindset shifts and ditching outdated spreadsheets, we're covering everything you need to tackl...

If the "New Year, New Me" mantra feels overwhelming or unsustainable, this episode is your antidote. In this episode, CEO and founder of Kickstart Accounting, Inc., Danielle Hayden, dives into a fresh, intentional approach to the new year, replacing lofty resolutions with strategic, habit-based goal setting. Say goodbye to the all-or-nothing mindset and hello to a year grounded in clarity, purpose...

If you're thinking about automating your bookkeeping, there are a few things you may want to know and take into consideration first. In this episode, Danielle Hayden, host and founder of Kickstart Accounting Inc., welcomes Kelsey Chester, Kickstart's Lead Account Manager, back to the show to discuss a topic that's taken the world by storm this year: Artificial Intelligence (AI). They dive into how...

Cash flow is the lifeblood of every business. In this episode, guest host and Kickstart's Business Development Manager, Aubrey Philipp, walks through 8 actionable steps you can take to help improve cash flow and keep a consistent inflow, whether you're looking to boost short-term profits or build a strong foundation for long-term success.  From determining your financial focus to strategically usi...