CEO Glow Show

Have you ever looked at another beauty professional and thought… "I'm better than they are. So why are they booking all the dream clients?" If so, this episode is for you. In this eye-opening episode of the CEO Glow Show, Sheila Bella reveals one of the biggest misconceptions in the beauty industry: premium clients don't buy the most talented artist—they buy the best-positioned one. Through one un...

What if the secret to building a thriving business wasn't just making more money—but making a meaningful difference? In this heartfelt episode of the CEO Glow Show, host Sheila Bella, founder of Pretty Rich Bosses, sits down with Skylar Edmiston, founder of Face the Fight, an oncology-trained esthetician who has built a nonprofit spa that changes lives. Skylar shares how personal loss inspired her...

What if the client you love the most… is quietly costing you the most money? In this eye-opening episode of the CEO Glow Show, Sheila Bella breaks down one of the biggest hidden money leaks in the beauty industry: the "nice client." You know the one. She's easygoing. She trusts you. She never complains. She says "whatever works for you." And because she feels emotionally safe, you unconsciously st...

What happens when a beauty entrepreneur creates an incredible product… but doesn't yet have the systems to scale it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother's determination to help her daughter's health and sen...

What if protecting your peace, your schedule, and your business growth meant saying no to the wrong clients? In this bold and hilarious episode of the CEO Glow Show, Sheila Bella walks through a real-life case study that every beauty entrepreneur, injector, salon owner, lash artist, and med spa owner needs to hear. A potential client hadn't spent a dollar yet—but over multiple phone calls, consult...

What do you do when you're already fully booked… but still not making enough money? In this live coaching session from LashCon, Sheila Bella sits down with a lash artist who rebuilt her business from scratch in a new city and hit $7K months fast—but now feels stuck on how to grow without burning out. In under 20 minutes, Sheila identifies the real opportunity: not more clients… but smarter scaling...

What if the very thing you're afraid of hearing on a sales call… is actually proof that someone wants to buy? In this powerful episode of the CEO Glow Show, Sheila Bella completely reframes the way beauty entrepreneurs think about objections. Because hearing "That's expensive," "I need to think about it," or "Do you have anything cheaper?" doesn't mean the sale is dead. It means they're thinking....

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring award-winning international makeup artist and entrepreneur, Tiaja Pierre What separates a talented artist from an industry authority? It's not just skill. It's visibility. It's mentorship. It's taking risks. And it's being willing to put yourself in rooms that stretch you. In this episode of the CEO Glow Show, Sheila Bel...

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would you do if you had to rebuild your beauty business from scratch… in a brand new city? In this powerful live coaching session from LashCon, Sheila Bella sits down with a lash artist who lost everything in the Lahaina fire and had to start over from zero on a new island. From struggling to find consistent clients to trying...

Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer? In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-inco...

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Jennifer Rosenblum, Founder of The Skin Games at (2025 LashCon) If you've ever thought about competing—but talked yourself out of it… this episode is your sign. In this live conversation from LashCon, Sheila Bella sits down with Jill and Jennifer, founders of The Skin Games, to break down what really happens when beauty...

What if building a business wasn't just about making money… but about becoming the person you were always meant to be? In this raw and real conversation from the 2026 Skin Games, Sheila Bella sits down with Jullea of California Skincare Supply to talk about the side of entrepreneurship no one prepares you for. Not the aesthetics. Not the branding. Not the highlight reel. But the identity work. The...

What if the breakthrough you've been waiting for… requires you to surrender first? In this powerful and emotional episode of the CEO Glow Show, Sheila Bella sits down with Kimberly Morfin—former Pretty Rich Bosses student turned industry leader—to talk about what it really takes to grow a beauty business when you feel stuck, unseen, and overwhelmed. From crying in her suite and barely making rent…...

When was the last time you posted something that actually meant something? Not a template. Not a trend. Not a safe, polished, "professional" post. In this bold and unapologetic episode, Sheila Bella calls out the real reason your content isn't converting—and it has nothing to do with the algorithm. It's because you're blending in. If your content looks like everyone else's, sounds like everyone el...

What if the only thing holding you back… is you? In this fun, honest, and deeply relatable episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Tyler Card at the 2026 Skin Games to talk about self-doubt, social media, authenticity, and what it really takes to step into your next level. From going viral with authentic content to booking out months in advance, Tyler sh...

If hearing "it's too expensive" makes you freeze… this episode will change everything. In this powerful solo training, Sheila Bella breaks down the real reason beauty professionals struggle with sales—and why it's not your pricing, your talent, or even your market. It's that no one ever taught you how to sell. In this episode, Sheila walks you through how to confidently handle every objection with...

What if the only thing standing between you and tripling your income… was thinking like a CEO instead of an artist? In this powerful episode of the CEO Glow Show, Sheila Bella interviews beauty boss Cristal Stella, a bridal hair and makeup agency owner based in Cancun, who went from $10K months to $30K in just 30 days. But this was not luck. It was leadership, systems, team investment and CEO ener...

Everyone keeps saying the same thing: "The economy is bad. Clients aren't spending." But are they really? In this bold and eye-opening episode of the CEO Glow Show, Sheila Bella challenges the biggest myth circulating in the beauty industry today. She explains why clients are still spending thousands on luxury experiences, skincare, travel, and beauty—and why being the most affordable provider in...

Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Lindy Williams, Founder of EBL In an industry obsessed with going viral, what does it actually take to build a lash brand that lasts? In this powerful conversation, Sheila Bella sits down with Lindy Williams, founder of EBL, to talk about choosing lo...

What would you do if your income tripled in just 60 days? In this powerful episode of the CEO Glow Show, Sheila Bella sits down with beauty boss Rui Zamarripa, owner of Heaven's Touch Spa in Atwater, California, to break down exactly how she went from inconsistent $10K months to nearly $30K in her biggest month — in just three months after joining Pretty Rich Bosses. But this episode isn't just ab...

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies...

What happens when you finally get everything you asked for… and realize your business can't hold it yet? In this powerful and honest conversation, Sheila Bella sits down with Robin Miller, a curly hair specialist who went from barely surviving in her business to becoming so booked she had to stop posting—not because demand wasn't there, but because capacity wasn't. Robin shares her real journey fr...

If you're in a season where business feels heavier than it used to… where the money feels inconsistent, decisions feel more expensive, and quitting sounds tempting—this episode is for you. In this raw, no-fluff solo episode, Sheila Bella breaks down why most entrepreneurs don't fail because they're bad at business—but because they panic at the exact moment they need to think like a CEO. This isn't...

Welcome to Day 1 of the Booked and Busy Challenge, where Sheila Bella lays the foundation for how beauty entrepreneurs actually get booked consistently — without discounts, desperation, or relying on luck. In this kickoff episode, Sheila breaks down why most beauty professionals struggle to attract full-price clients and how to fix it fast by shifting from "post and pray" marketing to strategic co...

Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch. But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple "heartbeat check" and the only decision left...