Center Stage

We're almost to episode 100! This week, we chat with business coach Scott Aaron about value-added content and how easy it is to build your firm through meaningful connections on LinkedIn. Learn more about Scott and take advantage of the resources he has to offer by visiting www.scottaaron.net

This week we're diving into an area where many of you might have some experience - forensics! Oftentimes lawyers will need to enhance or authenticate evidence to help their client's case, so Edgar Fritz from Reliance Forensics joins us to talk about that process, the future, and all that goes into his work. Learn more about Reliance Forensics by visiting their website at www.reliancefore...

This week we're joined by BluBrry CEO Todd Cochrane to talk about how powerful of a marketing and business development tool podcasting can be. Todd is one of the biggest influencers in the podcasting world and he built his company based solely on his own podcasting success, so he knows what he's talking about! Learn more about all the ways BluBrry can help you build your show by visiting...

Corruption isn't just for governments and Fortune 500 companies, it can happen in small businesses, too. This week, we're joined by compliance expert Susana Sierra to discuss what corruption looks like in smaller firms and what can be done to combat it. Learn more about Susana and her company at www.bh-compliance.com or reach out to Susana directly at susana.sierra@bh-compliance.com.

The legal industry is notoriously slow to adopt new technologies into their firm's systems and processes. This week, we're joined by Assembly Software CTO Jim Garrett to discuss what firms should already have adopted and what the future holds for the legal industry. Learn more about Assembly Software and their solutions for law firms at www.assemblysoftware.com

As a small firm owner, you know you need to offer benefits to your employees to attract good talent and keep them around. But where do you start? How do you navigate all the options? This week we're joined by Alexandra Blanco and Nelson Manes from Vensure to explain what you can do and the various avenues you can take. Connect with Alexandra and Nelson on LinkedIn, or reach out to them person...

LinkedIn can be more than a social media platform. It can be a referral nurturing, expertise boosting business development tool that can help your firm's marketing strategy. This week, we chat with LinkedIn profile guru Angela Dunz about how to make your LinkedIn presence all that it can be. Want to learn more about Angela and get her help? Connect with her on LinkedIn!

Lawyers' brains are wired in a unique way. They're masters at executing, being down in the weeds and navigating the complex legal world. However, when you're running your own firm, you need to have other strengths that many lawyers don't necessarily possess. Our guest this week, lawyer coach Gary Mitchell, joins us to talk about all the ways you can address those needs and set...

Do you work ON your firm, or just IN it? This week, we chat with business coach and entrepreneur Pete Mohr about what it takes to actually make the firm you built work for you and give you the life you always wanted. (And no, this isn't some self-help interview, there's actual advice and direction!). Learn more about Pete by listening to his Simplifying Entrepreneurship podcast and takin...

Use it or lose it! That's what International Man of Memory Chester Santos believes will happen to our memory skills if we don't keep them in shape! Join us this week as Chester talks about memory skills and walks us through an exercise in memory. To learn more and to get free enrollment (a $200 value!) in Chester's memory course, visit www.memoryschool.net and use promo code CS

For many people, writing a book is a bucket list item. Retired attorney Mark Bello made it happen. He joins us this week to talk about his process and how you can make it happen for yourself. Check out Mark's Zachary Blake legal thriller series and download a free mini novella at www.markmbello.com

We get it - relinquishing control can be hard to do. But it won't bankrupt your firm - it will position it for growth. Just ask this week's guest, Attorney John Cannon (which we did for you!). He joins us this week to talk about what he delegated and how he went about doing it. Want to learn more about John and his firm? Visit jpcannonlawfirm.com or email John directly at john@jpcannonla...

Having good systems and processes in place saves time, makes your firm run smoother, and open up a world of opportunity to grow and scale. Andrew Zihmer from Zihmer Law has taken his background as an engineer and helped his wife turn their law firm into a well-oiled machine. Andrew joins us to chat about how you can make it happen for your firm as well. If you'd like to talk to Andrew and lea...

Your marketing brings the leads in, but your intake team can be the real key to your firm's success. This week, we chat with Adam Reiman from lawyer.com about the importance of a good intake team and what they need to be doing to ensure the firm's success. Adam has also graciously offered to do a FREE secret shop or provide a complimentary coaching session for our listeners. You can call...

What's your story? How do you avoid becoming a commodity? These are some of the biggest issues small firms face when it comes to their branding. This week, we're joined by Storify founder Seth Erickson to discuss what you can do to stand out from the crowd. Get the first chapter of Seth's book, How to Track Humans , and learn more about Storify at www.storifyagency.com/centerstage

Stories create connections! This week on Center Stage, we're joined by brand expert, consultant, and founder of TB Media Group Tamika Bickham to talk about how to craft a purposeful story (even if you don't think you're that interesting) and how to create great video content to help tell that story. Learn more about Tamika at www.tbmediagroup.com and connect with Tamika on Instagram...

According to our 2022 Legal Marketing Trends Report, only 33% of law firms use video in their marketing strategy and early 2/3 of those who don't say they can't see the value in it. Our guest this week, Robert Weiss from MultiVision Digital, aims to help turn that around. Learn more about MultiVision Digital by visiting their website: www.multivisiondigital.com

Are you creating consistent touchpoints with your current and past clients, or are you churning through them at a high rate? This week's guest, financial advisor Keith Taylor, joins us to talk about the importance of focusing on retention and how you can improve it in your firm. Learn more about Keith and his firm at www.centerpointwealthstrategies.com Registered Representative and Financial...

Email marketing is NOT DEAD! This week we talk with email expert Ken Countess about the power behind email (with data to back it up), the strategy for success, and the metrics to track. Learn more about Ken and get his free email audit at www.kenisemail.com

We've been telling you for years that you can run the firm of your dreams, enjoy life, and be successful. Now, hear it straight from another lawyer's mouth as we chat with attorney Jen Lee about all the ways you can find your freedom and run a firm you truly love. Learn more about Jen and the ways she can help you and your firm by visiting www.lawyersuccessnetwork.com

What does your marketing message say about your firm? This week, we chat with Kate DiLeo about how to craft a marketing message that focuses on your audience and your firm's purpose. Check out Kate's new book, Muting the Megaphone, and see all the ways Kate can help your firm at www.katedileo.com

Sure you can have the best lead generation marketing in the world, but if you're not doing anything to nurture and educate your audience, they'll go elsewhere. Attorney Karalynn Cromeens has done an excellent job of incorporating the educational side of her firm into her marketing, and she joins us this week to talk about how she did it.  Learn more about Karalynn's firm and all the...

This week, we're talking about ways you can really show off your expertise and prove that you're the business people want to work with. Our guest, Nancy Giere, shows us how creating a course can be a great nurturing tool AND potentially part of your business model. Learn more at www.nancygiere.com

You know customer service is important, but what are you really doing to stand out? This week we're joined by Marlene Cosain from Abby Connect to talk about the ways you can go above and beyond. Learn more at www.abby.com

We've talked before about WHY you should do a podcast (Episode #33), but now we're talking about HOW. Mark Savant has built a mini-podcasting empire with a plethora of shows, and he's done it all by systematizing the process. Learn about how you can do it for your own show on this week's episode! Want to learn more? Join Mark's podcasting mastermind by visiting www.marksav...