Spotlight Marketing + Branding

Center Stage

Business EN ↓ 174 episodes

A podcast featuring interviews with small business owners and industry experts to help you solve the marketing and business development challenges that come with running your own firm.

Author

Spotlight Marketing + Branding

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

Jul 10, 2026

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Episodes

124 - Exploring Front End Tech with Jared Correia 14.06.2023

The legal industry is notoriously slow to adapt to new tech, but there are so many great things out there that will make your life easier! This week we have a wide-ranging conversation with Jared Correia of the Legal Toolkit podcast and Red Cave Legal. In short: Have more intellectual curiosity! Learn more about Jared's work at www.redcavelegal.com

123 - Maximizing Your CRM with Melanie Leonard 07.06.2023

We've heard you - and we know that most of you aren't maximizing your CRM/case management software. This week we're joined by Melanie Leonard from Streamlined Legal to talk about how deep these programs go and how you should approach building them out to your unique preferences.

122 - Ethical Social Media with Emily Wiegert 31.05.2023

Social media is the present and future of marketing, but it can open up several ethical concerns with regards to conduct and how you present yourself. This week's guest, Emily Wiegert, joins us to explain what to really watch out for and what you shouldn't actually be worried about. Learn more about Emily and her work at www.thebackpocketcmo.com

121 - Telling Your Story with Chris Vander Kaay 24.05.2023

Your story is what truly connects you to your audience and builds that valuable trust more than any slogan or tagline ever could. This week in somewhat of a second part episode to a previous guest, Darryl Isaacs, we're joined by Chris Vander Kaay from Brain Trust Legal Group to talk about why your brand and story are such powerful tools and can help your firm's growth. Check out Brain Tr...

120 - Shoring Up Your Cybersecurity with Juan Carlos Bosacoma 17.05.2023

It's one of the biggest concerns at every firm, and we're telling you what you should be doing to make sure your email and client data is secure. The best part? The solutions aren't nearly as complicated as the inner workings of the tech itself! Juan Carlos Bosacoma from CIT Landing joins us to discuss. Get a free Cyber Security Assessment and make sure your firm is doing all it can...

119 - Working with Fractional Leadership with Adi Vaxman 10.05.2023

What would a fractional C-level leader do for your firm? Our guest this week, Adi Vaxman, has employed many, many C-level fractional leaders at firms of all sizes all over the country, and she joins us to talk about why you might need one and all of the things they can accomplish for you. Learn more about Adi and Sheba Consulting at www.shebaconsulting.com

118 - Rethinking Your Marketing with Natalie Armstrong-Motin 03.05.2023

There's a lot of "old school" marketing that's still just as effective today, and even more so when you utilize modern technology! This week's guest, Natalie Armstrong-Motin, has spent decades serving the legal industry and shares her insight into what you should be focusing on. Connect with Natalie on LinkedIn and check out the ways she can help your firm by visiting www....

117 - Building Your Referral Strategy with Maile Collmer 26.04.2023

Referrals are the lifeblood of your firm. Do you have a strategy in place to receive them or are you hoping for the best? This week we're joined by expert referral coach Maile Collmer to talk about networking and strategic conversations around referrals. Learn more at www.mailecollmer.com and get weekly referral tips at www.52referraltips.com

116 - Healing the Human Brain with Scott Warrick 19.04.2023

You have brain damage. But don't worry—we all do. Attorney Scott Warrick joins us this week to talk about the ways we damage our brains and how we can actually heal them just like any other part of our body. You don't want to miss this blunt and eye-opening conversation! Check out Scott's book, Healing the Human Brain , on Amazon and learn more at www.scottwarrick.com

115 - Building a TikTok Presence with Attorney Darryl Isaacs 12.04.2023

Whether TikTok gets banned by the government or not, the lessons and insight in this week's episode will absolutely help you with your firm's social media strategy. We're joined by The Hammer, attorney Darryl Isaacs, who has built a strong and engaged following on TikTok. He shares his approach, what's worked for him, and why other firm owners should be doing the same thing. Yo...

114 - Building an Engaged Community with Rob Roseman 05.04.2023

You're on social media, but the needle isn't moving? Why? Could it be your content, or are you reaching the wrong audience? This week we're joined by Rob Roseman, founder of WTFDivorce to talk about how he built his community in the legal space and what you can do to find success on social media. Follow @WTFDivorce on Instagram and visit www.wtfdivorce.com to learn more and apply to...

113 - Scaling with Systems with Attorney Davina Frederick 29.03.2023

It's no secret that systematizing and documenting your processes will absolutely fuel your firm's growth. This week's guest, Attorney Davina Frederick, has mastered the art of systemization and used it to scale her business into a multi-million dollar firm. Now, as the founder of the Wealthy Woman Lawyer, she's helping female firm owners enjoy the same success, and she joins us...

112 - Overcoming Imposter Syndrome with Susan Harrow 22.03.2023

Imposter Syndrome is very prominent in the legal industry. What is it? How can you overcome it? This week we're joined by Susan Harrow who works with professionals in the legal industry (and more) to gain control over themselves and squash Imposter Syndrome. Learn more about Susan and grab her free resources at www.prsecrets.com

111 - Managing Your Firm's Finances with Peggy Gruenke 15.03.2023

What do your firm's books look like? Are they a mess? Are you accurately reporting your firm's revenue and expenses? This week we're joined by Peggy Gruenke of CPN Legal who specializes in bookkeeping for law firms to talk about the most common accounting issues in law firms and some things you can do to get a better picture of your firm's financial health.

110 - Exploring Neurodiversity with Attorney Haley Moss 08.03.2023

We couldn't be more excited about this week's episode. We're joined by Attorney Haley Moss to talk about autism, neurodiversity, and how firm owners should approach and work with those in the neurodiversity community. Learn more about Haley and the work she does at www.haleymoss.com

109 - Being More Inclusive with Dr. Debra Dupree 01.03.2023

Inclusivity is becoming a more important conversation in workplaces all over the country, but what does it really mean? This week we're joined by Dr. Debra Dupree to talk all things inclusivity, how to be more conscious of it, and the steps you can take to make your firm a psychologically safe place for your team. Connect with Debra on LinkedIn and learn more about Debra's Agile Lawyer p...

108 - Building Your Marketing Strategy with Warren Miles-Pickup 22.02.2023

What's your marketing strategy? Do you have an ideal client profile, a funnel, and a unique value proposition? Maybe it's been a while since you looked at yours. Regardless, our guest this week, Warren Miles-Pickup, joins us to talk about the elements of a marketing strategy and how to make it work for your firm. Check out Warren's new book, Motivated Marketing, available on Amazon.

107 - Making the Right Decisions with Rusty Gaillard 15.02.2023

This week, we're calling you out. Yes, YOU. For too long, many business owners have relied on their own expertise to make decisions even when that decision isn't something they have expertise in. This week's guest, Rusty Gaillerd, joins us to talk about how that mindset got in his way, how he overcame it, and what you can do to have the courage to make the best decisions for you and...

106 - Setting Expectations with Matt Spiegel 08.02.2023

You don't have to be the best at your job to win the most business. Providing great customer service can be a real differentiator when it comes to winning clients and growing your firm. Our guest this week, Matt Spiegel from Lawmatics, joins us to talk about what you can do to set the right expectations and provide a stellar client experience. Learn more about Lawmatics and the ways they can...

105 - Building a Marketing Plan with Dan Brian 01.02.2023

A marketing plan is one of the most important tools for developing and executing your marketing strategy. Our guest this week, legal marketer and founder of Marketing for Justice, Dan Brian, joins us to talk about the ins and outs of building and analyzing your marketing plan. Learn more about all the great things Marketing for Justice is doing by visiting www.marketingforjustice.com

104 - Building Your Firm from the Ground Up with Attorney James Grant 25.01.2023

There are so many layers to running a successful firm. This week's guest, attorney James Grant, explains everything it takes to run a business and what skills you need to possess to put yourself in the best position to live the life you want to live. Learn more about James and his firm at www.8334thewin.com

103 - Going to Therapy with Sharon O'Connor 18.01.2023

Are you on the fence about seeing a therapist for your mental health? In this week's episode, John interviews therapist Sharon O'Connor about what actually happens in a session, what types of therapy are available, and how the simple power of talking can make a big difference. Learn more about Sharon and her practice at www.integratedtherapiesnc.com, and you can reach Sharon directly at...

102 - Getting Clients from LinkedIn with Alay Yajnik 11.01.2023

Yep, it's another LinkedIn episode! (That probably means it's a really important topic right now that you should be paying attention to.)  This week we're joined by lawyer coach Alay Yajnik to talk about your LinkedIn strategy and what you can do to develop referrals from this booming social platform.  Learn more about Alay's LinkedIn group by visiting www.linkedinforlawyers.ne...

101 - Navigating a Merger with Attorney Hailey Hawkins 04.01.2023

Merging with another firm isn't going to be easy. There will be a lot of stress and a lot of unforeseen bumps in the road. In the end, however, you'll emerge in a much better place. This week's guest, attorney Hailey Hawkins, recently merged firms (during Covid, no less), and shares her experience and advice with us on this week's Center Stage.

100 - Celebrating the Successes with Spotlight Branding 14.12.2022

It's our 100th episode of Center Stage! To end year 2, we're joined by the Spotlight Branding Account Managers to talk about what they've seen that makes lawyers and other pros so successful, as well as their own tips and systems they've used to have success at their own jobs. Thank you so much for listening and helping this show grow! We'll be back with more great discuss...

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